Marketing & Advertising Magazine

5 Reasons Why Inbound Marketing Is a Smart Investment for 2014

Posted on the 16 December 2013 by Scotcombs @3rdplanetmedia

website wireframe“Are you looking to shorten the sales cycle for your business in 2014?

Are you looking to take more of a strategic approach to marketing that can be analyzed and measured?

Would you be interested in reducing your lead generation costs by 62% in 2014?

If you answered ‘yes’ to any of these questions, inbound marketing (also referred to as content marketing) might be right for you and your business. Inbound marketing has certainly been a buzzword for 2013, but for good reason because it is the marketing of the future.

Actually, content marketing is nothing new, in fact, John Deere started using content marketing in 1895 when he published a magazine called The Furrow. The goal of the magazine was to seen as a resource for their customers.

The Furrow had educational content and focused on teaching farmers how to be more fruitful business owners. The magazine now has a 1.5 million circulation in 40 countries and 12 different languages.

Well, I could sit here and write my opinions or I could share some numbers (proof) with you. Here you go…” More from this article by Adam Dukes>>>

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