“Every day, we run a new post on content marketing on the CMI blog. And in almost all of them, we discuss why you need content marketing, or how to increase your content success.
Obviously, we’re committed to the belief that a strategic content marketing plan provides significant benefits to marketers. Yet, I’ve spoken with some marketers who tell me they have no use for content marketing — and I absolutely agree with them!
Creating or curating valuable, compelling content as a means to attract and retain customers isn’t necessarily the right move for every organization. So if any of the following four scenarios applies to your business, you are hereby exempt from pursuing a content marketing plan: More>>>
