There are some features that are necessary in terms of helping consumers feel secure in making an online purchase. Always take the time to review the online shopping cart software features, including technical support and security, before implementing services. The security of your patrons is of the utmost importance.
Multiple Payment Method Options
Some consumers, for their own safety, choose to use prepaid or minimally loaded debit cards to make online purchases. These items are not tied to personal banking accounts or funding accounts. This helps reduce online theft and account breaches for consumers. When setting up an online shopping cart system, it is important to allow these prepaid cards as an option.
It is equally important to include multiple payment methods including PayPal or other virtual options, online check, credit cards and direct account payments. This makes it nearly impossible for a consumer to have an issue with making a purchase from your website.
Secure Payment Processing
Secure processing is a must. Every consumer that makes a purchase on your website has to feel confident in entering in personal and financial institution information to complete their purchase. It is your job, as the website owner, to make sure that your payment system is impenetrable by Internet intruders.
It is important to include a visible icon displaying a safe checkout process. This helps reassure consumers that their information is safe and that they can make a purchase from your company without worry.
Confirmation of Payment
Not all shopping carts provide confirmation of payment. This is important for consumers to receive. Whether it is emailed to them or they are shown a confirmation number in their account information on the platform, it must be done. This lets the consumer know that their payment has processed and that their order has been received.
Visible Certifications
Visible certification icons for safety purposes are required. This goes far beyond a simple VeriSign insignia. Displaying icons showing consumers that their information is safe, that their purchases are protected and that you have necessary security measures in place causes far less hesitation to occur. Be diligent and implement the strongest security features on your website, especially in the shopping cart area. These visible certifications show consumers that you are looking out for them and that you want them to feel safe making a purchase.
With improved technology and online security features being available, account breaches are far less than in previous decades. Advanced technology and security notification systems are important to implement. The Internet is such a big “place” that nearly anything can happen. It is your duty as an eCommerce website owner to have proper security measures in place to keep your patrons safe when shopping with you.
(Photo credit: Roxanne Tamayo – Flickr)
