Tech Magazine

21+ Secret Tools for Content Marketers

Posted on the 02 November 2020 by Ankit Prakash @ankitpr89

Creating relevant content targeted to attract a defined set of audiences to make a buying decision or create advertisement content that attracts customers to buy a particular product or service is called content marketing. The creation, editing, marketing, and promotion of the content requires a lot of software tools. The content, when crafted to attract the interest of the audience, helps in boosting overall success.

Secret Tools Content Marketers

If not marketed with the right tools, well-written content may fail to reach the intended audience. Crafting excellent quality content and using the right set of tools for its marketing is extremely important. But, the success lies in making this content available periodically, thereby ensuring it does not fade from the audience's memory. Relevant content marketed consistently fetches profit through customer action.

What are some of the tools for content marketers?

Content marketers use several marketing tools. SEMrush, Hubspot, StoryChief, ScribbleLive, Percolate, Kapost, Ceros, and CoSchedule are market tools. Each of these tools offers tons of exciting features with reasonable pricing. While content marketing tools are vital for its success, a strategic visionary and content team also play an essential role. Planning,production, and promotion are the famous three "P" s of content

marketing that ensure its success.

Content strategist, content marketing strategist, creative leader, tactical leader, technical leader, customer experience, user experience, content writer, content editor, web developer, social media, SEM, and analytics are some of the success factors of a successful content marketing campaign. A capable content team and some of the best tools for content marketers create the best content.

What tools do digital marketers use?

Utilizing the internet to market content through search engineers, social media, mobile devices, and a few other channels to reach the target audience can be called digital marketing. Ahrefs, Proof, Survey Anyplace, Hubspot, Yoast, Trello, Slack, Canva Business, Google Analytics, Google Adwords, MailChimp, Hootsuite, Buffer, BuzzSumo, Asana, and MeetEdgar are a few of the best digital marketing tools.

Various types of digital marketing are:

  • Content marketing,
  • Search Engine Optimization,
  • Search Engine Marketing,
  • Social Media Marketing,
  • Pay-per-click advertising,
  • Affiliate marketing,
  • Email marketing,
  • Instant messaging marketing,
  • Radio advertising, and
  • Television advertising

What are the content creation tools?

Content creation tools enable writers/ marketing agencies to create some of the best content for the digital media audience to make buying decisions. There are tons of content creation tools in the market. The classifications are image creation tools, video creation tools, animation tools, screen capture tools, infographic creation tools, GIF creation tools, Meme creation tools, and presentation creation tools. Each category has many options.

There have been several attempts to measure an online influencer with metrics like Klout score and many others, none of it has proved to be the best or most satisfying. Because one can have over a thousand followers and still be an influencer with his/her tweets, a significant following on Pinterest with less than a hundred fans on Facebook makes it challenging to use such parameters for measuring.

Another challenge would be when it comes to niche-based measuring because some niches like health and beauty are more popular on YouTube, Instagram, and Pinterest, while a few others are big in the twitter world. So if you are looking at an influencer who would also interact with you, then it would require a lot of research. Instead, we could look at the factors that enable you to create an influencer-driven content marketing strategy.

How to create an influencer-driven content marketing strategy?

Research is critical in the process of creating any content marketing strategy. Searching for the most relevant search terms can be overwhelming when you have tons of others to manage. Tools like Ubersuggest enables you to find the right words that are capable of creating organic competition. It is also easy to use and pocket friendly. The next step is to find a relevant influencer in your niche. Buzz Sumo is one such place where you can find bloggers that would be writing on the topics/subject you are looking.

The app enables you to search for several sections with a filter to get the most relevant results. Thorough research on every social media platform would be helpful. Twitonomy is a tool that can help you the best in this regard. You can use Google spreadsheets to create a list of influencers, their accounts, contacts with them, and other notes to avoid repetition. The text optimizer app helps you frame the question, does not provide skewed data, and does not provide the data to any other tool's other current user. You can always retarget the audience from the influencers through the Finteza tool. Finteza enables you to set remarketing campaigns encouraging the same audience to buy a similar product.

Companies/ Brands/Influencers from different categories. Before discussing the influencers of various types, it is essential to understand their classification.

These social media influencers can be bloggers/Vloggers, social media sensations, reality TV stars, micro-influencers, nano influencers, activists, journalists, photographers, thought leaders, and mainstream celebrities. Let us look at some of the top brands/ influencers from a variety of categories.

Daily Dose is one of the top influencers on the social platform. Powerful messages that cater to both the fortune 500 and the common man are a part of their content. Daily Dose has over 1.4 million Instagram followers for its memes, visual formats, inspiring quotes, etc.

Huda Kattan -

The top influencer in beauty experts with more than twenty-nine million followers. Her posts are mostly about her blogs and the makeup tutorials on the @hudabeauty page on Instagram. How-to videos, reviews, makeup trends, fashion advice, and makeup application videos are available on her page.

Kayla Itsines -

Kayla is an entrepreneur and personal trainer. Her posts are mostly diet tips, inspirational messages, workout videos, and over ten million followers. She is also among the top thirty most influential people on the internet as per the Time magazine.

Maria Ezzedine -

Easy-to-make Recipes, healthier food options, and food information offered in a very organized and inviting way. Maria Ezzedine has over two million followers for the page Cooking with Mima. The page is mostly about a culinary journey with some variations to keep the fans interested. Travel suggestions are also available on this page. However, it is not regular and posted frequently enough to keep the fans satiated with various information.

Selena was the most followed person until recently, Cristiano Ronaldo usurped her. Selena, a celebrity influencer with over one hundred and forty million followers, uses social media for charitable causes. Personal photos and videos as she keeps in touch with her vast fan base personally through Instagram.

Kylie Jenner -

Kylie Jenner is a model, socialite, and also has a makeup empire. Kylie is among the most powerful influencers, with over one hundred and eighteen million followers. Reports say that Jenner earns a million dollars per sponsored post on Instagram. She also promotes the makeup products that are newly launched, making it a win-win for her.

Cristiano Ronaldo -

The soccer megastar is the third highest-paid Instagram influencer making upto eight million per sponsored post and has over one hundred and forty-five million followers. Sponsored posts, paid partnerships, game/training posts, and family photos are all part of the posts. Posting frequently with suitable content with a regular update about his life is helpful. These pointers are essential if you are trying to make it big in the world of content marketing.

A Vlogger and a filmmaker with more than twenty million followers, posts fun visuals, and random and comedic videos make it a great stress buster. An occasional meme or quote related to the business line is an excellent way of capturing your follower's interest. Brand awareness with a personal touch, consistent posting of informative, how-to ideas, and optimal usage if the tools are some tips to learn from the top influencers.

Tools for content marketers

The market offers a great variety of tools for content marketers. Let us look at some of the best web applications with their features, use cases, integrations, and pricing in detail.

Coassemble

Coassemble is a tool that works well to create and

consolidate training materials required to be in one place and help you embed

the content into power points, videos, PDF, and a few other formats. Coassemble

a cloud-based learning management solution that enables content creation,

storage, customization, integration, reporting, onboarding, and chat support.

Secret Tools Content Marketers
Features Use Cases Integrations

Mail chimp, Shopify, Google Drive, GoToMeeting, Slack,

SalesForce, TypeForm, Asana, Gmail, Google Slides, HubSpot, Trello, Survey

Monkey, and Google calendar are some of the integrations available with

Coassemble.

Pricing
  • Activity log, URL reporting, date & time stamps, granular reports, report downloads, and data visualization are some reporting features.
  • Unlimited users, integrations pages, and third-party integrations are some of the integration features. Demo courses, Staff On boarding, Knowledge base, help videos, and Live Chat support are some support features.

Grammarly, like the name suggests, is an online grammar checker filled with exciting tools that enable content writers to weave their story effortlessly. Grammarly allows writers to set some grammar rules, improve vocabulary, make edits, and check their plagiarism content. You can fix your social media posts, articles, and emails with the use of Grammarly. Apart from the usual corrections, it also enables writers to make proper word placement and enhancing your writing style.

Secret Tools Content Marketers
Features
  • Missing articles, misspelled words, repetitive words, weak adjectives, comma usage, comma splice, integration with Gmail, and social media are some of Grammarly's features that enable writers to create professional content to market on various platforms.
  • Personal editor, access documents on multiple devices, integrate with MS office on Windows, synonym suggestions, adding words to the personal dictionary, and get performance stats via email are a few other features that do writing and managing documents a breeze.

Use Cases

Integrations

Facebook, LinkedIn, MS Outlook, Google Chrome, Gmail,

GitHub, Twitter, and other MS Office products are available for integrations.

Pricing
  • The free version covers conciseness, critical grammar, and spelling checks.
  • The premium plan covers readability, vocabulary enhancement suggestions, genre-specific writing style checks, and plagiarism checkers that check more than fifteen billion web pages.

Copywritely

If you are looking for content analysis to enrich it with keywords and zero errors, then Copywritely would be your best option. It also helps users position their content to improve site traffic, automate workflow, and improve efficient writing.

Secret Tools Content Marketers

Features

Use Cases Integrations

No integrations available

Pricing

    The enterprise plan costs $61 and works well for content marketing agencies and bigger SEO teams. Customized keyword lists, grammar check, and a few other features are available in the enterprise plan. The Company plan features are also available in this plan.

SurferSEO is among the best cloud-based tools for content marketers. It enables users to analyze and compare their pages with the rankings on SERP. A data-driven analysis of what your content looks like in terms of Google rankings is available, making this a favorite platform for content marketing agencies.

Secret Tools Content Marketers

Features

Use Cases Integrations

Pricing

    The enterprise plan is customized. The features and pricing can be customized based on business requirements.

Crello is an excellent fit for an advertising/marketing agency that creates a lot of marketing campaigns. The premium images, videos, design templates, and animations are available to fit marketing campaigns'needs. Social media posts that require photos and video editing can be created effortlessly with Crello.

Secret Tools Content Marketers
Features Use Cases Integrations

Crello does not offer any integrations but enables you to share your work on social media.

Pricing
  • The free plan enables users to upload your fonts and images, instant access to millions of photos, and offers more than ten thousand graphic and animated templates.
  • The Pro plan costs $7.99 per month and offers users to access more than five lakh premium images, create teams to collaborate on designs, and users can upload their photos. Features in the pro plan are also available.

If you are looking for a marketing content platform that comprises of a complete toolkit required for SEO professionals, then SEMrush is a great option. Marketers love the easy to use interface, advertising, keywords, backlinks research, and reporting & analytics tools that are a part of SEMrush. Automatically generated graphs help in conducting competitive analysis effortlessly. The SEO writing assistant is beneficial for a content

marketer looking to finetune their content and check its originality.

Secret Tools Content Marketers
Features
  • Organic Research, Audience insights, backlinks, Keyword research, traffic analysis, market explorer, Position Tracking, Site Audit Charts.
  • SEO writing assistant, brand monitoring, social media poster/tracker, AD Builder, SEO reporting, link monitoring, Content Analyzer, Content optimization.
Use Cases Integrations

Google Analytics and the Google Search Console.

Pricing
  • The Pro plan costs $99.95 per month and is an excellent fit for freelancers, content marketers, and startups looking for pocket-friendly tools. You can look at social media results, know your competitor's traffic sources, and rankings with the Pro plan. Users can also run their SEO, PPC, and SMM projects with more than forty advanced tools.
  • The Guru plan costs $199.95 per month. Growing marketing agencies, small and medium businesses can opt for the Guru plan with features like extended limits, historical data, branded reports, and content marketing platform.
  • The Business plan is an excellent fit for agencies, ecommerce projects, and businesses looking to improve their social media presence. It costs $399.95 per month. API access, Google Data Studio Integration, White label reports, extended limits, and sharing options are some of the business plan features.

Missinglettr

If you are looking to do many social media marketing campaigns to drive long term traffic, then missinglettr is an excellent marketing automation tool. It offers strategic design, automated social media campaigns, and automated social media marketing solutions.

Secret Tools Content Marketers
Features

Use Cases

Integrations Pricing
  • The Solo plan costs $9 per month and is available for a free fourteen-day trial. One site, two social profiles, five hundred scheduled posts, and one user are all a part of this plan.
  • The pro plan costs $39 per month and is also available for a fourteen-day free trial. Three sites, nine social profiles, unlimited users, and three thousand scheduled posts are a part of the pro plan.

Linguix is an excellent AI-powered writing tool that is helpful for content creation. Linguix offers to notify about grammatical mistakes, corrections, spelling corrections, typos, and sentence structures. The AI-powered tool keeps track of the issues with users writing and makes suggestions accordingly, thereby enabling them to identify the inaccuracies in their writing.

Secret Tools Content Marketers
Features

The chrome browser extension, AI-powered patterns, grammar & style checker, team collaboration, ready-made templates, performance statistics, personal editor, and appropriate context recommendations are some of the features that make content writing a breeze.

Use Cases Integrations

Linguix does not offer any integrations

Pricing

BuildBubbles

Video Ads and podcasts are replacing a well-written piece of article. BuildBubbles enables users to convert their blogs into podcasts in just a few clicks without any microphone or studio equipment. With these podcasts, your content reaches a much wider audience. Apart from the vocal music and rhythm create an emotional impact on the listeners.

Secret Tools Content Marketers
Features

Unlimited listeners, unlimited podcast editing, up to thirty thousand characters per podcast episode, convert WordPress to the podcast, automatic audio processing and mastering, automated audio file metadata tagging, embedded audio player, automated RSS feed generation, customized audio player, and high - quality podcast templates with sound design.

Use Cases Integrations

Integrations are not available

Pricing
    The basic plan costs $9.99 per month. It covers up to three shows, fifteen episodes per month, one hundred and fifty GB audio storage, convert word press to the podcast, unlimited podcast editing, unlimited listeners, and high-quality podcast templates with sound design. Up to thirty thousand characters per podcast episode, automated RSS feed generation, publish to Apple podcasts (iTunes), customized embedded audio player, and automatic audio file metadata tagging.

If you are looking to create some fantastic graphics, then Stencil offers tons of exciting features. The Stencil is a great fit for bloggers, business owners, graphic designers, freelancers, and social media content marketers.

Secret Tools Content Marketers
Features Use Cases Integrations Pricing

Happy Scribe

Happy Scribe enables users to transcribe, subtitle, and convert video to audio in a few minutes. Happy Scribe works as a subtitle generator, transcription software, personalized vocabulary assistant, speaker identifier, and advanced punctuator.

Secret Tools Content Marketers
Features
  • Annotations
  • Automatic transcription
  • File Sharing
  • Collaboration tools
  • Multi-language
  • Full-text search
  • Text editor
  • Speech recognition
  • Subtitles
Use Cases Integrations

Dropbox, Google Drive, Google Hangout, YouTube

Pricing
  • The pricing is on per hour basis. €12 per hour. €36 per three hours and so on.
  • The plans do not require any auto-recharge, no expiry date, and no hidden fees.

If you are looking to use content marketing platforms mainly for social media management, Sendible might be a great fit. Audience engagement, monitoring, and analytics can all be done in a few clicks when you use Sendible. Sendible also works well to measure ROI. Sendible also offers tons of integrations to social networks and APIs that enable working on it very quickly. A variety of pricing plans that suits individuals, startups, and large corporations are available.

Secret Tools Content Marketers
Features Use Cases Integrations

Facebook, Instagram, Twitter, Canva, Pinterest, Google Drive, DropBox, and many other integrations are available with Sendible.

Pricing

BrandMentions

Brand mentions a web app with tons of exciting social media marketing tools that enable its users to monitor their brands and their competitors through daily notifications about a brand/product through social listening. It allows marketers to keep a tab on the public opinion of their brand and its changes. The real-time alerts, quality filters, and mentions

management are all available in one place.

Secret Tools Content Marketers
Features Use Cases Integrations

Linkedin, Facebook, Twitter, Pinterest, YouTube

Pricing
  • All the brand mentions plans are available for a free trial. The new business plan costs $49 per month. It is an excellent fit for individual content marketers and small businesses looking to build their brand awareness. One project, daily alerts, two months history storage, two keywords tracked, and three thousand historical mentions are all a part of this plan.
  • The Growing business plan costs $99 per month and works well for marketers and businesses to improve their brand awareness. Fifteen tracked keywords, a hundred thousand instant mentions, three projects, one shareable dashboard, two user seats, and all the company plan features are a part of the growing business plan.
  • The Company plan costs $299 per month. It is an excellent fit for marketing agencies looking for some content and marketing tools that enable them to understand better the performance of their and their competitor's products. the features that are a part of the company plan are -
  • Fifty keywords tracking,
  • half a million instant mentions,
  • up to fifty thousand historical mentions,
  • ten projects, ten shareable dashboards,
  • website traffic monitoring,
  • priority email support,
  • sentiment analysis,
  • mentions research tool,
  • filters and analytics,
  • white-label
  • reports,
  • extra,
  • mention sources,
  • dedicated phone support, and data export.

Link Whisper

Link Whisper enables content creators/editors to add internal links through intelligent suggestions made by Link Whisper. Not only for the new content creation, but Link Whisper also enables content writers/marketers to add internal links to their older articles and make them more useful. Link Whisper is one of the best marketing tools that can help improvise any SEO content outreach.

Secret Tools Content Marketers
Features Use Cases Pricing

If you are a content marketer looking to convert your content into professional-looking videos for a marketing platform, then InVideo is an excellent fit for you. InVideo is a great platform that enables marketers, publishers, freelancers, and agencies to improve their content marketing strategy through designer templates and multi-language videos.

Secret Tools Content Marketers
Features
  • API
  • Collaboration
  • Tools
  • Content
  • Library
  • Content repository
  • Customized branding and templates
  • Image library
  • Engagement analytics
  • Performance reports
  • Text and video editing
  • Video support and management
Use Cases Integrations

Stripe, Vimeo, Square payments, Corel Draw, GIMP are some of the apps available for integration.

Pricing

Lumen5 is an excellent content marketing tool. It enables users to grow their brand/ audience. Lumen5 features like drag and drop controls, AI-based technology, and automated workflow allows users to convert their content into video clips within a few minutes.

Secret Tools Content Marketers
Features

Text to video conversion, automated workflow, Media library, Branding options, and video formatting.

Use Cases

Fashion, food, Travel, Fitness, marketing, and social media.

Integrations

Facebook, Twitter, Linked-in, AngelList, Google Plus.

Pricing
  • The business plan costs $149 per month and is suitable for content marketers to improve their brand focus and outreach. Twenty videos per month, up to two hundred million photos & videos, multiple brand profiles, watermark, and font are part of this plan and the other premium subscription features.
  • The enterprise plan can be customized and works best for large scale video creators. This subscription will include all the features available in the business plan plus a customized number of videos, training & onboarding, teams & permissions, and Shutterstock libraries.

Contentools offers an excellent choice of tools for content marketers. It enables users to track their content marketing activities, spreadsheets, email threads, and data analysis on one platform helping them plan their content collaborate with teams, and publish their content easily with a few clicks.

Secret Tools Content Marketers
Features

Brainstorm ideas, marketing dashboard, Content editor, automated workflows, integrations, the marketing calendar, analytics, and insights.

Use Cases Integrations

Facebook, WordPress, Twitter, Google Plus, Linked in, Buzzfeed, Drop Box, YouTube, Pinterest, and many other integrations are available.

Pricing

integrations with Zapier, versioning, and unified team dashboard enable real-time updates in one place.

  • The premium subscription costs $9591 and covers unlimited social profiles, unlimited users, and three projects. All the features available in the pro subscription are available in this plan. Account manager, phone support, customized brand, customizable team permissions, advanced onboarding, training and implementation, personalized types of content, and multiple dashboards enable users to stay updated on the content schedule in real-time at one place.
  • The enterprise subscription covers unlimited users and social profiles and comprises of all the features available in the premium subscription. API access, priority support, exclusive onboarding of the team, in-person training, add-ons, and software integrations are a few other features available

A blogger or content marketer looking to write the best content would have no idea how to grow, then questiondb.io is an excellent choice for you. Users can insert a keyword and hit search to get thousands of relevant questions to choose the right blog topic. This blog topic idea generator makes it easy for content creators and content marketers to use

the right content strategy.

Secret Tools Content Marketers
Features

Information storage

Use Cases

Freelance writers and bloggers

Integrations

Github

Pricing
  • The free plan enables users to use up to ten results per search and download CSV. This plan works well for content curation teams looking for simple ideas and bloggers to understand their readers better.
  • The Pro subscription costs $10 per month and is suitable for deep-dive topic discussions and content ideation. This plan covers up to eight hundred results per search, unlimited search, and API access.

CoSchedule's Headline Analyzer

A catchy headline is crucial for the success of a content strategy/ marketing campaign. Whether you write a blog, novel, or record a podcast, the headline plays a vital role. CoSchedule's Headline Analyzer enables users to add a positive element, emotional value, with well-ranked keywords.

Secret Tools Content Marketers
Features

Blog calendar, the Marketing calendar, and marketing suite with headline analyzer, social message optimizer, and email subject line tester.

Use Cases

Podcasts, Blogger, Writer, Freelancers

Integrations

Instagram, Pinterest, Linkedin, Twitter, Facebook

Pricing

The marketing suite is a customized plan that includes all the marketing products required to coordinate with the content teams, projects, and processes. All the features in the marketing calendar plan are available in this subscription. Team progress tracking, file storing, sorting calendars, automated workflows for the team, and marketing requests management is also a part of this plan.

Canva tops the list of tools for content marketers. A web-based designing tool that offers drag-and-drop to enables users with a variety of design layouts. The features make it easy for both professionals and novices to use if for web and print media. Illustrations, graphics, fonts, a stock library of images, and much more is all a part of Canva making the best among the content marketing tools. Customized templates and photo editing tools enable users to offer a great content experience to their audience.

Secret Tools Content Marketers
Features
  • Customized charts
  • Collaborative workspace and tools
  • Customize able branding and templates
  • Drag and drop option
  • Content and image Library
  • Email sharing
  • Image and text editing
  • Rich text editor
  • Multi-channel marketing
  • Social media - networking, integration, advertising,
  • and marketing
Use Cases Integrations

Google sheets, Microsoft 365, G Suite, and Asana

Pricing
  • The Canva basic plan is free forever and covers one GB storage, hundred plus designs for social media posts and presentations, up to two hundred thousand free templates, thousands of fonts, and a library of free photos.
  • The Canva Pro costs $9.95 per month. It covers features like sixty million stock of premium images, videos, graphics, thousands of premium templates, a hundred GB storage, background remover, priority support, and creating your own logos/ fonts/ colors with one branding kit. All the Canva basic features are also available in this plan.

Hemingway Editor

The Hemingway Editor tolls are the favorite among content writers and content curation teams. A desktop version is available to download. Errors in adverb, passive voice usage, hard to read the text, and tricky words/phrases are all identified in this app, making it the writer's favorite. The app can integrate with tons of content management sites. The new formatting features enable writers to add headlines, bullets, font styles, and italics to their writing formats.

Secret Tools Content Marketers
Features
  • Formatting, Adverbs
  • Hard to read text
  • Grammatical errors
  • Integrations to publish directly
  • Passive Voice
  • Import and export
  • Works offline
  • Writing and editing
Use Cases Integrations Pricing

Exploding Topics

Exploding topics is a favorite among content creators. It suggests the top trending topics across the internet before it catches on. Exploding Topics scours the internet for searches, discussions, and mentions. It curates the issues and sends it to its users before everybody else starts using it.

Secret Tools Content Marketers
Features

Searches per month, growth, and period

Use Cases

Integrations - Not available

Pricing

Lucky orange

Lucky orange is an excellent app for businesses of all sizes. Lucky Orange is easy to use and easy to install. The surveys, polls, conversion funnels, real-time dashboards, and email reports are some of the features that enable companies to convert their leads.

Secret Tools Content Marketers
Features
  • Screen sharing, behavioral mapping, a web analytics
  • Multiple site management
  • Conversion Tracking
  • Dashboard
  • Proactive chat, Live Chat
  • Customized branding
  • Campaign management
  • Keyword tracking
Use Cases

Publishing house

Integrations Pricing
    All plans are available for a free trial The starter plan costs $10 per month and covers one site, two operators, unlimited recordings, unlimited heat map data, shared across sites, and monthly page views.

Getrevue is an excellent tool that enables writers and publishers to create newsletters with tons of exciting tools that help users to customize.

Secret Tools Content Marketers
Features

Built-in automated workflow, customized design, manage multiple newsletters, customized newsletter.

Use Cases Integrations

Zapier, Mail Chimp, Campaign Monitor

Pricing
  • The free plan enables users to send it to up to fifty subscribers and add a paid version of their newsletter.
  • The Pro plan cost depends on the number of subscribers you would like to send the newsletter. Users can also customize email address, domain, colors, and add one additional team member.

Conclusion

Educational articles, entertainment, webinars, videos, and e-books to answer specific queries are the kind of content marketed to uplift the products irrespective of how common it is. An eye-catching headline, attention-grabbing opening line, a thoroughly researched content written with a uniqueness, optimized to suit the search engine requisitions, and well-hedged factors make your content outstanding. Original content that is accurate and can create a connection with the audience and supporting images are requirements that produce meaningful content. Setting goals, establishing KPI's, catering to the audience, assess the current situation, list out the channels, type of content, creating a content calendar, marketing, and measuring the results sums up the entire process of a successful content marketing campaign.

Creating, maintaining, and improving the content to align it with the business goals to enhance web traffic and increase brand awareness are essential responsibilities of the content manager. A creative, detail-oriented, organized content manager who has a good understanding of the SEO practices makes for an excellent content manager. The market has tons of tools for research, analysis, planning, writing, editing, and marketing. Each of them has some of the best features that enable you to create and edit mind-blowing

content capable of attracting the intended audience to change their buying decision.

Each of the tools available in the market offers some fantastic features. These tools assist the content creators and marketers at every step of the process by enabling them to create impeccable content that attracts the audience and makes a difference. However, it is vital to choose the tool with the best features for individual projects with a reasonable pricing policy. I hope that the detailed discussion in this article helps you make the right decision!

Questions asked while looking for content marketing tools:
Secret Tools Content Marketers

Kateryna is a blogger from Ukraine and has been traveling across countries from the last decade. Blogging and traveling have been her passion since she got a knack of writing blog on WordPress. Kateryna is a regular guest contributor for web publications, write reviews for business productivity applications.


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