Will this mean you don’t have to hire another SEO consultant again?
Especially if you struggle with fixing basic website errors yourself?
How would you like to be one of the select people that can diagnose and fix their website errors—without working hard of course? Would you like to see your website coming out of a simple audit— better than ever at full capacity than hours of painstaking optimization could make it?
Thousands of webmasters do it every week or so. They’ve given up on contracted web developers and SEO specialists, buying expensive and complicated tools, and using sketchy plug-ins for good. They have successfully freed themselves forever from the hard work, aching fingers, and the stretched patience of optimizing their websites.
Now they just click—observe—and get real-time access to data on their screens in just a fraction of the usual time. Without a hint of hard tuning, their websites handle fluidly— functioning better than ever.
Errors are swept off—from your website!
The secret is simply Webmaster tools. A gentle set of tools that dissolves even the most stubborn of errors—even errors that remain undetected by search engine algorithms or ones you are yet to experience. Now webmasters just log into the dashboards of their tools—allow the tool to locate the problem area—and their websites thrive in pure performance for months. Years for some.
20 Best Webmaster Tools
Even if you have little SEO experience, you have no advanced techniques to implement on your website. No Microsoft mega-sized marketing budget to bring on top experts, you need only make a few adjustments on your website with the help of these tools to make it run smooth as ever.
You pay what? $40, $50, $200,? for web tools when a free webmaster tool can give you the real power and the fluid performance your website demands from you. WITHOUT the hard labor of keeping it functioning effectively.
If you aren’t paying with money, it’s worse. You are paying with time. The currency a webmaster can’t afford to waste.
Most Webmasters struggle with the mechanisms of SEO that should be easy.
Here’s a list of free tools, and those that require subscriptions will have paid for themselves 12 times by the end of the year. Just take a look at this:
1) Google Search Console
How does a webmaster keep an eye on their web visibility and performance on Google when their algorithm changes so frequently?
Knowing whether your website/s or the pages within it are indexed or not is necessary. This lets you know whether your efforts are paying off or not. What better source of information to get this insight from than Google itself?
Furthermore, getting an overview of this technical information in time is vital for your competency. Google’s Search Console tool can relay real-time insights about your indexed pages and other performance analytics that can be easily interpreted on their free tool’s dashboard. You can also take advantage of the following capacities:
Bugs, reports, alerts, and…
- DNS checks
- Crawl errors
- URL errors
- XML Sitemaps
Capitalize further by strengthening your back-link profile and out-competing other sites in your market with a stealthy linking profile.
Try Google Search Console
2) Google Analytics
Got less than five million website visitors?
Try this!
As the most popular free webmaster tool out there, Google Analytics delivers a comprehensive technical overview of small to mid-size business’ traffic. Where it’s coming from. How much is coming in, and at what rate?
Peek the statistics of your on-page SEO, Add complimentary elements to it, and watch your organic traffic shoot up with the consequence of boosting your ranking.
- Landing pages
- Desktop & Mobile traffic
- Keywords Insights
Most businesses that have less than five million in traffic use this tool and find it relatively easy to set up an account.
Try Google Analytics
3) Bing
Much like Google, Bing has its respective public tool that allows webmasters access to Bing’s insights. Its iteration comes after complaints of its sluggish interface which now offers a speedy and responsive user-experience. Bing gives webmasters the capacity to do more analysis with a range of detailed summaries that are available as reports on its easy-to-use dashboard and require no sign-in to identify errors.
Webmasters can use the Bing Diagnostic tool to check for inbound link errors with the Inbound links Report tool. Get a summary on their websites Page traffic and Search performance which can be received as either reports, alerts, or notifications.
Bing Maps has also been revamped and Bing Maps Multi-Itinerary Optimization to help businesses with delivery services that require keeping up with multi-route stops and automating route planning. The Bing Webmaster Support Centre is also helpful in tuning up performance.
Try Bing webmaster tools
4) Google Trends
Check what search terms are trending right now. This can extend into previous search terms. You can compare two search terms and get insights on their popularity based on a segmented period in Google. Go further than the average webmaster by analyzing the metrics of the exact locations in which those terms are/were trending in regards to search volume.
This can help you capitalize on the peak of seasonal trends and distinguish which keywords will be more profitable geographically. This helps re-purpose content that Is doing well and expanding its success by targeting untapped regions. This can help with LSI(Latent Semantic Indexing) by seeing other segmentations to the two keywords you pit against each other to see which will boost your link-building effectively. You can also use Google Trends to plan your content calendar.
Google Trends gets its search data from Google but it does not necessarily mean that the findings are proportional. If search volume or the total number of searches change, the popularity of the term will also be subjected to changes.
Try Google Trends
5) Screaming frog
Screamingfrog’s Spider Tool allows you the comfort of picking up crawling errors before Google does. It also helps you avoid the unwelcome penalties that come from leaving your website’s URL’s unmonitored over time or relying only on Google to address such issues. Trivial issues such as duplicate pages and page titles to more advanced errors that threaten your ranking such as crawling errors: robots and directives.
A webmaster can maintain partnerships and serve smooth user experiences on their website with this crawling tool. By allowing the tool to go to work on your website ensures that you are rid of those unnecessary blocks that sabotage the positive progression of your position in the SERP’s. Avoiding this helps with protecting your link-building profile’s assets. And to patch up the broken links and server errors that plague your website more efficiently: ScreamingFrog has an efficient ‘user guide’ that makes this easier than clueless reviewers that try to explain crawling errors. You will find out how to fix some of these common errors and much more:
- Robot txt
- nofollow
- noindex
- rel=”next” or rel=”prev”
ScreamingFrog is also an efficient spy tool with technical capabilities that beat out the common data scraping tool. You can use it to extract data from any web page that is set in HTML format. Especially web pages that use either Xpath, CSS Path, or regex.
Try ScreamingFrog SEO Spider
6) Yoast
There are technical aspects of your SEO you are going to have to ace to help your content gain visibility. These aspects elude even the content writer and editor with an acute eye trained for SEO. Yoast’s framework picks up what the naked eye can’t in terms of giving your content a fighting chance in the SERP’s.
The SEO tab gives you feedback via colored buttons that helps you meet the criteria that gain your website visibility on Google. They function just like a traffic light.
- Red means that you should stop and assess what you are doing badly. Or not doing at all.
- Orange means you are lacking a few adjustments in that respective area and can’t go to the next step just yet.
- Green means you got it right and can go on to correcting the next attribute.
It gives you feedback on the length of your title. Where to place your main key-phrase and it’s synonyms(LSI) in your content. What frequency to use those key-phrases to keep you relevant in the reader’s mind and keep from violating the Keyword Density limit that renders your post spammy.
Yoast offers image alt tags and other rich media suggestions to keep you effective. It makes it easier to add, optimize rich media formats from different channels. It even has an option to post content on your website.
The Yoast content tool goes even further and makes you a better writer by checking the voice you are using to serve content. Is it a passive or an active voice? And what’s more: Yoast’s readability features help you mind the length of your sentences. Mind how much transitional words you are using to hold the reader’s attention.
Try Yoast SEO
7) XML Sitemaps
Make an effort to get your website crawled better. Make it easy for search engines like Bing and Google to crawl and index your web pages. If not to be organized and visible in the SERP’s, keep your users from getting disappointed when they type in queries that are not featured on your website.
Even when you have had your website indexed already, make sure that your webpages and the efforts you implement get noticed on time. The PRO Sitemaps package will let you index up to 1,500 000 pages, detect link errors, list, and automate your site-map updates as well as other features if you opt for the upgraded version.
You can install the PHP Script on your server for your website. It will let you index an unlimited amount of pages that you can use the accompanying add-ons to create and serve visual, audio, text, HTML, and other supported content formats.
Try XML-Sitemaps
8) Zoho CRM
If your business has gone digital but you are still using a pen to write down people’s details, you’re in trouble of drowning. Just imagine the number of potential customers/clients, paper, and the amount of time you stand to lose if you keep this going another week―another month―another quarter.
How bizarre would it sound to someone if you told them the reason for your low conversion and effectiveness to customers is due to not finding the piece of paper with your prospect’s information once you write them down and put them away. This is avoidable with enough help. It puts an unnecessary pause to your customer relationship management. Especially a growing one.
But once you’re introduced to automation, introduced to orderliness―without extending straining your memory or your assistance― even a spreadsheet is considered prehistoric and defunct to you. It’s this sort of organization deficiency that makes a tool that’s efficient in managing customer relationships―all in one-place― worth having.
No need for organization skills for the overstrained personal assistant. No confusion for your social media manager in creating integrated campaigns through diverse channels. No lost or misplaced prospects for the busy sales rep. And definitely, no hassles trying to comprehend multiple complicated interfaces for the average computer user. Just efficiency.
Let tight integration across your basic details, customer channels, and other business data keep you effective. That’s users, leads, social media, and other key analytics within reach and easy to disseminate to your team to execute.
Zoho offers a CRM tool that has a free 15-day trial that doesn’t require a credit card to register and use. Even when you opt for their paid subscription solutions, you can switch or cancel at any time of your choosing.
Try Zoho CRM
9) Moz Pro
Moz Pro has become an industry standard for marketers and is effective at doing so as far as webmaster tools are concerned. Offering SEO end-to-end solutions such as keyword analysis for marketing teams is not where the tool stops, the depth of analysis MozPro covers website crawling errors with.
This double-threat means marketers can come up with relevant campaigns and take care of the webmaster aspects by tracking their performance on the internet once implemented. Shortening the time between launches and iterations by identifying KPI’s faster.
The Analytics panel is the heart of MozPro, the API integration it offers to pair it up with Google analytics makes for a powerful extension of metrics that give unprecedented insight for webmasters.
There is also another edge of competitive intelligence offered by MozPro’s Site Explorer tool. Site Explorer lets you analyze the link quality of both you and your competitors and can improve search position. Spying on rivals and having a bird’s eye view into SEO and user-experience will improve search engine ranking considerably.
Here’s a list of what the MozPro suite offers:
- Keyword optimization
- Competitor analysis
- Link-building
- Site Crawling
Try Moz Pro
10) Salesforce
Most of the conversion is tucked in your help-desk― unexplored.
Technical analysis using tools and software can only go so far with helping you keep track of your effectiveness as a whole functioning business organism. Though greatly important to your effectiveness, metrics can’t tell you everything. They can’t gauge how much clarity is in your offering. Can’t produce a heat-map of how a customer uses your product/service and at what frequency do they prefer it catered to them. Furthermore, metrics can’t help you recognize problems and blind spots they experience with your offering/s.
Only your customer can tell you that. Thus keeping in touch with a one-one communication with your customer is vital. Just one positive experience with a customer ―whether about an inquiry or helping with a complaint― can add trust in your offering. No metric can do this.
Only the effectiveness of the support you give to your customers will help. Desk.com lets you route inquiries from your help center, submitted by your customers, and makes it extremely easy, convenient, and rewarding to turn them over to your team in time.
The capacity for 3rd-party API integrations makes it easy to use Salesforce’s dashboard to access these inquiries in the form of either email, social media posts, phone calls, or from chats, all available in one console. This reduces the work and lack of organization that weighs down the efforts of your teams: support, sales, content, development, and other staff.
This gives you valued and unprecedented feedback from the people who are directly impacted by your attempts. When handled right, the customer service solution opens up a chance to up-sell, cross-sell, or side-sell more of your offering to your customer base.
Try Salesforce
11) Google Keyword Planner
When it comes to keyword tools, do you know of one that ships out the exact phrases─meant to make ads pull─ which you should reach out to your audiences in Google with, that is relevant and performs better than KW Planner?
Is your advertising filled with sticky content that attracts motivated buyers looking for what you cater, or is it leaving you with unqualified leads that take up space in your prospect list?
Sure you are going to need to have a Google ads account to use KW Planner, but the free tool is rigged to win than most in its league. Besides being designed specifically for PPC, it belongs to the same engine most webmasters work to impress, and takes only a few minutes to set-up.
Plus: the need to toggle between your ad manager and keyword tools tab on your browser is done with. No more aching fingers from clicking and typing on spreadsheets. Just take advantage of the pairing up of these two tools so that you can discover profitable keywords and segment the markets they apply to more efficiently. Try it for yourself. Use the ‘Add filter’ and ‘sort’ buttons to experience some of the features to get the best of the newly upgraded version.
Target a certain location. Target according to language. Target according to commercial intent. And never miss a chance to scale up your advertising budget’s ROI.
Be the first to take advantage of an untapped niche in your market. Extend the reach of your budget while retaining your creativity by identifying pools of potential buyers. Or just indulge your dominant side and outbid your competitors.
Try Google Keyword Planner
12) Aweber
Tired of complicated bulk email-sender configurations?
Extend your reach with an AI-powered email-marketing software. Aweber intends to carry more than ¾ off creating and delivering your email campaigns. The AI-powered design assistant reduces your input to mere seconds by automating the creation of personalized email templates.
No coding skills are required. A simplification of creating custom emails and appealing landing pages.
The end-to-end creation and its succeeding distribution are monitored. Check out how your email campaigns are doing via pre-built reports offered by Aweber. You can do so by reports that come as either emails or mobile reports.
The dashboard is also a source of viewing campaign stats. You get to go a length further this way by optimizing your outreach. The automation aspect of the tool is flexible, the option to exercise integrated split-testing and reiterations to your emails is available. You can build and manage your lists
Try Aweber
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13) Ubersuggest
Mostly acclaimed for its keyword research capacities, Ubersuggest packs a mean punch when used at its full potential as a well-rounded tool. Webmasters can take advantage of Ubersuggest’s ability to gather competitive intelligence.
Boost your content and social media marketing efforts by spying on your rivals. Type in a keyword and get access to the top websites competing for it with Ubersuggests SEO Pages Report feature. This also highlights what kind of content they are ranking for and what interactions it is getting from audiences.
Go a step further and analyze their backlink data to get ideas on how to strengthen your backlink profile.
Try Ubersuggest
14) Google My Business
For a local business looking to reach out to customers and take advantage of their presence on Google, a Google My Business account lets you promote on Google Search as well as on Google Maps. This works best for businesses with a hyper-local targeting approach.
When you have updated your business profile, by adding your business details, it becomes easy for Google to make you appear when people search for your business or make it present among other similar businesses. Make sure to check the following are in order
- Phone number
- Fax number
- Postal address(preferably office location)
- Office hours
The ‘Google My Business’ website is free-standing and can be used alongside your main website. You can access your Google My Business website to get insight into customer engagements such as reviews, posts, photos, and other forms of interaction on the Customer tab. The choice of getting the same privileges via a mobile application is available.
Try Google My Business
15) Spyfu
Want to increase your website traffic without doing any of the work yourself?
Cash-out on 13 years worth of successes that your well-off competitors have had competing on search engines. You can enter up to three competitors at a time, adding up to 39 years worth of business knowledge. Pick apart their successful formulas. See every ad set they have ever placed on Google ads. Every single keyword they’ve bought, and how much they bought it for―even the hidden ones. Also, see what gets them the most clicks. You can also see what didn’t work out.
Once you’ve gone through their cupboards and figured out why they’re winning, you can get lead methods on how to contact them. You don’t have to use a scraping tool to get their contact information. Spyfu gives you access to phone numbers, postal and email addresses, and social media handles to reach out to for a partnership, solicitation or just to connect.
You can also spy on yourself. See your ranking progress, overly broad keywords that cost you money, as well as other interactions audiences have with your website and it’s content.
Key Features:
- PPC Ad Rank Tracker
- Keyword Grouping Tool
- Google Ads History
Try Spyfu
16) BuzzSumo
In marketing, BuzzSumo is all about exploiting influence. Whether sourced from identifying the right influencers to collaborate with or generating content ideas that get you tons of engagement: this is the tool for the task.
According to HubSpot’s digital marketing expert, Matthew Barby,: in addition to content marketing capabilities, it also doubles up as an SEO campaign tool. Supposedly, millions of teams take advantage of using BuzzSumo’s billions of data points to sharpen their marketing strategies. This might be owed to the four pillars that make up its core. Namely:
- Discovery
- Research
- Influencers
- Monitoring
You can try BuzzSumo for free. But it will be limited as per usual. When opting for a paid subscription, the pricing for the plans they offer is flexible, ranging from monthly to yearly. You can switch or cancel the plan at any time you wish if you aren’t satisfied.
Try Buzzsumo
17) SEMRush
SEMRush is another tool you can use to benefit from your competitors. With this tool, in addition to eavesdropping on PPC, organic keyword, and content marketing strategies, you can also check out your competitor’s display advertising.
A Webmaster can get an overview of other websites advertising and landing page copy. Identify their rivals content publishers, get access to their Audience Insights, and an overview of their GDN strategies. This is backed up by an SEO Writing Assistant feature to help in targeting your copy.
The keyword analysis capabilities help you find long-tail keywords for your SEO and PPC campaigns. With SEMRush’s Keyword Magic Tool, 20 million+ keyword ideas can be generated.
These keywords can be neatly arranged and segmented by the Keyword Grouping Tool. The Keyword Manager. the feature helps store them. You can use the CPC Map feature to leverage the 50 target keyword lists SEMRush lets you create.
Try SEMRush
$This is an affiliate link
Useful SEMRush Resources:
- 101 Best SEMRush Features that Competitor SEO Tools cannot Offer
- Claim SEMRush Free Trial and Optimize your website for SEO Today
- 7 Amazing SEMRush Tools you can use for earning Passive Income
- How to use SEMRush Organic Research Tool to boost Traffic?
- 9 SEMRush Courses to help you learn and master SEO
18) SimilarWeb
Worried about your effectiveness in comparison to other websites in the digital marketing landscape?
Looking to learn about the best strategies in your market, which of your competitors are using them and understanding your impact on the consumer?
SimilarWeb provides a clear breakdown of marketing intelligence about all three. It takes one click to take your business to the next level. The competitive analysis becomes easier to access. See the total amount of traffic a website gets, the sources of that traffic, the websites they link to, and an estimate of the money they make from sales.
To further their intent to make things easier, an all-in-one tab is available as a Chrome add-on.
Try SimilarWeb
19) Ahrefs Backlink Checker
Closely tailing Google, Ahrefs’ backlink database is the most impressive of any 3rd-party tailoring back-link crawling solutions. Ahrefs superior crawler has spotted over 16 trillion known links and continues to surge past that number as it indexes new links every 15 minutes―daily.
Ahrefs capabilities for insights don’t just end there: you can get data not only on any website, on any URL, but also in any subsection.
Monitor your competitors’ strength to use in your campaigns. See metrics about their referring domains, their Ahrefs ranking, back-link profiles( new and old), and more.
You can get more accurate insights and metrics by filtering your search results in the Ahrefs’ Backlink Checker’s dashboard.
You can have an in-depth analysis of a back-link profile if you’re worried about what type of back-links you are getting from your results. How do they rank on Google or the platforms they are active on. Who is also linking to them and plenty of other specific details? You can also use Ahrefs’ Backlink Checker to identify broken outbound links.
Try Ahrefs
20) GTmetrix
Make optimizing your website for speed and fluid performance clear and easy. The GTmetrix tool hosts features that allow webmasters to analyze and optimize the handling of their web-pages. Page Load Time and Total Page Size are tracked, monitored, and compared with those of other websites and relayed as a summary.
This summary includes key performance indicators and performance scores such as:
- Page Speed Score
- YSlow Score
- Page Load time
Your website’s performance can’t easily slip into decay as you can set up alerts to notify you when a change in performance occurs. Scheduled monitoring helps you keep track of your ideal standard of performance, which you set by defining a threshold. You can visualize the findings through graphs and charts.
Try GTmetrix
Conclusion
There are a dozen tools that solve hiccups in a dozen problem areas, and a dozen different things you could do to address this. Bring on a consultant. Hire an SEO expert. Watch another YouTube tutorial. Buy another expensive software solution package or whatever it is you do when things aren’t going well. But there’s only one decision to make.
One decision to help your website perform at its ultimate. To stake your claim at a better ranking on Google… And only one tool from this list of webmaster tools to get your in shape and keep you that way.
Be the one that shares this guide on Best Webmaster tools with your network. You might be helping millions with just this simple virtue.
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