See why Online Video Marketing is 5.33X more effective than text for Content Marketing and why you should invest in Online Video Marketing as part of your Content Marketing Mix
[Source: http://socialtimes.com/online-video-motion-infographic_b83608]
1. Animated videos that explain products and services increase conversion rates by 20%. [source: Unbounce]
2. 36% of online consumers trust video ads. [source: Nielsen Wire]
3. 87% of online marketers use video content. [source: Outbrain]
4. 76% of marketers plan to increase their use of YouTube and video marketing, making it the top area marketers will invest in for 2012. [source: Social Media Examiner]
5. 49% of the top 20% of B2B marketers in generating leads through social media integrate online video with social media, compared to the industry average of 32%. [source: Aberdeen]
6. Video ads make up 35% of total online ad spending, up from 27% in 2011. [source: Break Media]
7. 49% of U.S. marketers plan to boost video ad spending in 2012, and 65% have larger mobile ad budgets. [source: eMarketer]
8. Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%. [source: Unruly]
9. 75% of executives watch work-related videos on business websites at least once a week and 59% would rather watch videos than read. 65% of those who view videos click through to visit the website of the brand behind the video, while 45% actually contact the company. [source: Forbes]
10. 64% of Website Visitors are more likely to buy a product on an online retail site after watching a video and those who view videos stay on average 2 min longer. [source: comScore]
11. 96% of consumers click links after watching online marketing videos and 90% of consumers make decisions after watching online videos. Amazingly 80% of consumers remember where they watched online videos. [source: Forrester]
12. Melbourne Real Estate Group Jellis Craig found that listings with video received 4 times more enquiries than those without. [source: http://www.business2.com.au]
13. An introductory email with video increased Click Through Rates (CTR) to the marketers website by 96%. [source: Implix]
14. When marketers included a video in an email that explained their product or service, CTR increased by 200% to 300%. [source: Forrester]
15. Video in an introductory email reduced the number of opt-outs by 75% [source: Eloqua]
See our great Fixed Fee Marketing with Online Video Marketing Packages
