Content is the king, queen, and influencer. Power up your content marketing in 2024 with the most valuable content marketing tools. Content marketing is the way to expand the reach of your content. The better your strategy is, the more effective your reach will be.
Every blogger and business should invest money in content marketing. Leveraging content marketing platforms is an easy way to improve content marketing.
73% of marketers are using content marketing platforms to grow their influence. The content marketing industry will be worth $600 billion by the end of 2024.
What is a Content Marketing Platform?
A content marketing platform is a software or app that helps marketers streamline the process of content creation and marketing.
Each content marketing platform offers some standard and unique features, such as content calendars, integration tools, analytics, content collaboration tools, marketing tools, etc.
With the help of a content marketing platform, marketers can plan a content strategy, create helpful content, publish it, and market it to expand its reach.
If you are new to content marketing platforms, then you may ask why do I need to use them.
Here are the reasons and benefits.
Benefits of Content Marketing Platform:
Content management:
Content management is a big issue for bloggers and small-to mid-size businesses. They have limited resources to invest in time. A content marketing platform offers a content management solution to organize a content marketing calendar.
It streamlines the process of content creation, publishing, and marketing.
Content Collaboration:
Content collaboration tools are an essential feature of most content marketing platforms. With the collaboration feature, you can ask subject matter experts to collaborate with you when writing a new content piece.
Content collaboration with SMEs is also a great way to boost content quality.
Content Distribution:
The main reason to use the content marketing platform is to market your content. You can easily integrate email marketing, social media platforms, PR sites, and other channels to market your content without leaving the platform.
One-click content marketing makes content marketing platforms popular.
Insights and Analytics:
Content performance is the only way to check if your strategies are effective. With a content marketing platform, you can analyze the performance of your content. You can use in-built analytic tools to track content performance. You can track real-time performance.
Here are the most popular content marketing tools for marketers and writers.
Cleavoice features:
Storychief features:
