Are you looking for the best Instagram tools for your business? If you are, keep reading this article!
Instagram is one of the most used social media platforms. On average, the platform sees over 2 billion monthly active users.
It is wildly popular amongst the masses because the platform emphasizes video content. The introduction of features like IGTV video and reels is a testament to that, don’t you agree?
Now, as a business owner in 2022, you must focus on using the platform’s offerings to your benefit and add Instagram tools to the marketing mix!
Why should you be using Instagram tools?
- To help your business reach its growth goals quicker
- To boost your engagement
- You can automate your posts, comment responses, direct messaging, etc
Here are some of the best tools you should know about!
Best Instagram Tools to Run a Business Smoothly Best Instagram Tools to Run a Business Smoothly
Now, let’s look at some popular Instagram tools to run your business. They are:
- Later
- Crowdfire
- Phlanx
- Mentionlytics
- Link in Bio Tool
- Kicksta
- Instasize
- Boomerang from Instagram
- Keyhole
- ShortStack
- Canva
- AutoHash
- Unfold
- Have2Have It
Below, we will show you what each tool offers and why it is the best in the market.
1) Later 1) Later
Later is an Instagram management tool that would schedule your page’s content. Businesses/brands or bloggers can use it also to plan and analyze the content being content and followers.
Their reporting feature is so good that the business owner can easily track the stats that matter. Plus, if you do not have time to create your own content, Later can help you find trending topics. All the topics can be customized, and you can share them on your Instagram account.
Features
- Provides a visual planner to schedule the content uploading process by simply dragging and dropping posts (videos or images) along with their time.
- Provides hashtag insights to tell you which one rakes in the most engagement and even takes a deep dive into the performance metrics of each hashtag.
- Provides insights on the audience (like when your followers are most likely to be active) and even gives you a rundown of your stories.
- Built-in editing software to perfect your posts on the go.
- It helps find its users in locating shareable content through URLs or tags.
Pricing
- The app offers free use for 1 profile (Out of Facebook, Twitter, or Instagram).
- Pay $8/ month for a basic plan and make 30 posts a month
- Pay $15/ month; you make 60 posts for 1 social media platform.
- Get their $25 Growth plan that allows posting 150 posts on 3 social media platforms.
- If you are running a business and work with large teams, you may want to invest in their $40 plan that allows unlimited posting across 6 platforms.
2) Crowdfire 2) Crowdfire
Crowdfire is an Instagram management tool that aids in sourcing content perfect for your target audience, apart from just content management. The app automatically sets down to search for articles and images shared on social media, so you waste no time interacting with your audience. This is what sets the app apart from the others on the list.
It is perfect for people responsible for managing and running the business independently. The app has 19 million worldwide users!!
Features
- Searches targeted content that is brand/business.
- Customize posts as per different social media profiles.
- It will keep track of the mentions and comments received in 1 dashboard.
- Pre-scheduling the posts and automatically publishing them at a time of your liking.
Pricing
- You can use 3 accounts for free and schedule up to 10 posts per account.
- Pay $7.50/ month to link 5 accounts and schedule 100 posts per account
- Pay $37.48/ month for a premium plan to schedule 100 posts on 10 accounts and also get an analysis of 2 of your competitors. This plan also allows you to access 1 team member to manage content.
- Large businesses usually go for their VIP plan priced at $74.98, link 25 accounts and schedule 800 posts. Along with that, gain access to the analysis of 20 competitor brands/ businesses.
3) Phlanx 3) Phlanx
Phlanx is a tool that can calculate Instagram engagement and provide you with insights into your competitors or influencers you may want to work with. It is one of the popular tools to track engagement on each Instagram account.
On top of Instagram, the tool can also monitor other social media channels.
Features
- Auditing accounts of Instagram influencers to gather many real and how many non-active followers they possess.
- It can audit influencers’ accounts on TikTok, Facebook, Twitter, and YouTube.
- It manages social media campaigns and keeps track of all activities through event lists.
- The tool regularly creates a list of top influencers so that you know who could garner the most engagement.
- Its competitor tracker maintains statistics of accounts of your competitors in a graphical format.
Pricing
You can choose from 3 plans, and all users gain unlimited access to Phlanx; these are:
- Basic- it costs $25 per month and gives access to only 1 user account.
- Premium- it costs $35 per month and gives access to 3 accounts.
- Business- costs $50 per month and gives access to 8 accounts.
4) Mentionlytics 4) Mentionlytics
Mentionlytics, as the name suggests, is a tool that will track any mentions of your brand/ business or product on Instagram. So is it necessary to keep track of your mentions? Yes, it most definitely is so you can manage your online reputation.
Features
- Tracking the Social mentions are likely to increase your reach and engagement.
- Identifying trolls that are usually responsible for bad-mouthing brands
Locate your number 1 fans. - A sentiment analysis, meaning that they will be classifying every mention into 3 categories, namely- positive, negative and neutral.
- Monitoring hashtags with detailed analytics.
- Commonly associated keywords with your brand.
- News and blog mention monitoring.
- Monitoring your competitors.
Pricing
- There are over 5 plans that you can choose from depending on your business’s size.
- Their prices range from $49- $450.
Get Started with Mentionlytics
5) Link in Bio Tool 5) Link in Bio Tool
Url.bio is an Instagram tool that can transform the link in your bio into numerous destinations. This means that by creating a url.bio account, you can seamlessly redirect your followers to any important links like social media accounts, stores, website/blogs, or events.
Features
- You can track how much traffic your links are seeing and which content works well with your audience.
- Schedules the links.
- The option to customize the colors and thumbnails of your links.
Pricing
- Free to use
6) Kicksta 6) Kicksta
The tool Kicksta provides organic growth services and works on AI-powered technology. It helps brands, influencers, and businesses raise followers via an automated liking method. It also targets location, accounts, and locations to boost the engagement rate organically.
Features
- Provide organic growth without using bots, fake followers or spam.
- Live chat support is available.
- Presence of a spam filter.
- Can blacklist people.
- Helps in the organic growth of the Instagram page.
- Business account filter.
Pricing
There are 3 plans you can choose from:
- $49 per month- is the standard plan that aids in steady growth.
- $99 per month- premium package for maximum growth. With this plan, you get up to 40 targets and live chat support.
- $218 per month- is the boost plan that encompasses the benefits of the premium package with the addition of a monthly growth boost.
7) Instasize 7) Instasize
Instasize is a user-friendly photo editing tool that can offer up to 130 filters for its users to choose from. In addition, you will get multiple editing options like filters, layering, formatting, vintage effects, stock photos, backgrounds, and so on.
Features
- Unparalleled filters for photo and video editing.
- Has stock photos.
- Retouching of images with a beauty tool.
- Presence of backgrounds for layering onto images.
Pricing
- You can test the app out before purchasing it for $4.99 a month.
- Using the free version, you get vintage overlays, original filters, basic video editing, and color editing.
8) Boomerang from Instagram 8) Boomerang from Instagram
Boomerang is a feature present on Instagram that was turned into an app later on because of its popularity of the feature. This tool will help you add a little spice to static posts or stories. The app clicks about 10 pictures and stitches them together to look like a short video.
Features
- Compatible with both the front and back cameras.
- Direct sharing onto Instagram.
- Saves video to camera roll.
Pricing
- It is completely free to download and use on any iOS or Android phone.
Get Started with Boomerang from Instagram
9) Keyhole 9) Keyhole
Keyhole is a tool responsible for analyzing the influencers you may want to work with. This analysis is always audience-specific. It is one of the popular tools used by big brands like Netflix, Google, Amazon, BBC News, and so on.
Features
- Analyzing the reach of the influencers post for your campaign.
- Creates sharable reports of the impact generated by your campaign.
- Monitors real-time conversations about safeguarding your brand online presence.
- All the data they find is downloadable, so you don’t have to create spreadsheets.
Pricing
- You can test the tool out for free and then avail yourself of the best they have to offer by paying $79.99 per month.
10) ShortStack 10) ShortStack
ShortStack is a tool perfect for times you want to run and manage contests on Instagram. Instagram contests have become a popular trend as they are a fun way to interact with current audiences and rake in some new followers.
To start your contest using this tool, all you will have to do is select your hashtag, create the contest, record posts, interact on posts uploaded by your followers (or anybody who has used your hashtag) and finally, choose your winner!
Features
- Simplifies the contest management, creating an eventual uploading process.
- Contests can be run without the use of a landing page or selecting a template for the landing page.
- All your requirements are in 1 place.
- Presence of forms that gathers customers information.
Pricing
You can test out their services for free at first. Then avail their paid services by choosing any 1 of the 3 plans they offer; these are:
- Business- priced $99/ month.
- Agency- priced $249/ month.
- Brand- priced $499/ month.
11) Canva 11) Canva
Canva is the perfect tool/ app for editing images and stories for Instagram. It is the ideal tool to add outstanding layouts to your stories and engage them.
The best part about the app is that they have theme and festival-specific layouts created for you. In addition, you can add your touches or your brand’s logo to them to customize.
Features
- It has beginner-friendly tools for designing.
- Perfect layouts for Instagram stories.
- 1000 templates.
- Fading and transparency tool.
- Design grids and web wireframes are available.
- Images have HD quality.
- Regular image/video cropping, straightening and enhancing tools.
- You can add your images to existing layouts available on the app.
Pricing
- Regular edits on the app are completely free.
- To unlock more layouts, you can pay $12.99/ month.
12) AutoHash 12) AutoHash
Hashtags are your key to gaining more recognition and attracting new followers, so it is vital to use the right ones! Autohash is a tool that will do the searching job for you by providing you content specific hashtags!
All you have to do is add your image to the app, and it generates the perfect hashtags for you.
Features
- Have hashtags counter.
- Can directly post on Instagram.
- Will save your most used ones.
- Generates location-specific hashtags.
Pricing
- The app is completely free for use. However, it is only available on Google Play.
13) Unfold 13) Unfold
This app is perfect for editing your stories and adding different layouts that aren’t usually available on Instagram. In addition, the app comes with multiple options for creating your own unique story.
Plus, once you have done with the story creation, you can share it instantly to multiple social media sites like Facebook, WhatsApp, TikTok.
Features
- Management of multiple stories at once.
- You can choose from 150+ story templates.
- Filters and effects.
- Can post directly on Instagram.
- 25 free templates.
Pricing
- You can use the 25 free templates and add up to 60 more by paying $1.99 per template.
- Pay $12.99/ month to get their pro plan.
Get Started with Unfold
14) Have2Have It 14) Have2Have It
If you are a business or brand that regularly posts about their products and wants followers to know their prices, you must use the tool to have it. It will effortlessly turn the page into a shoppable landing page.
On using it, the customers will have to tap on the product’s image to get the price and purchase.
Features
- Merges Shopify.
- Can build mail lists.
- Creates a viewer analysis.
- Keeps track of the traffic and conversions.
- Automatically adds links to the posts.
- Scheduling of Instagram posts.
Pricing
- The trial version for the app ends in 7 days, and after that, you can make use of any of the 5 performance plans they offer.
- They start from $5/month and go up to $300.
Conclusion Conclusion
There are a variety of Instagram tools that you can choose from. Be sure to select your tool wisely by first gaining a clear understanding of your goals, whether to track the results of your Instagram campaigns, gain more followers, or give your engagement a boost!
That should help you pick the best tool from the list provided in this article.
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