I mentioned in a couple of earlier posts that I’ve been working on a slideshow. I’m happy to say it’s finally done, and I’ve uploaded it to YouTube. It has a lot of humorous touches, but it’s meant to be educational: a primer on why illustration has real value.
I recently updated my LinkedIn profile. In it I wrote:
I’ve been running my own illustration studio for more than 25 years. I’ve seen a lot of changes. One of the biggest has been the ascendency of images. Text is no longer enough.
(Images are) a kind of social media currency. They “buy” attention, good feeling, brand loyalty. When an image gets shared, its “purchasing power” (= fans, readers, followers) gets multiplied.
(My) illustrations all have one thing in common: they help clients communicate more effectively with readers, customers, employees, the people they serve.
As an illustrator, I need to make a case for illustration. I need to give people some good reasons to hire me. I need to explain how illustration can help them create content that gets noticed and shared; content that engages and attracts followers.
That’s what I’ve tried to do in this slideshow. Did I make a convincing case? Please leave
a comment and let me know.
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Did the slideshow make you think differently about illustration?
Are you more apt to share something because it has a funny or inspirational graphic?
Did you act like a beaver and chew your pencils when you were in school??
Hope you’ll leave a comment.
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