2020 is here, and it is the time to rethink your content and target audience strategy.
Google Bert Update is also forcing SEO's to work on the search intent and user satisfaction. Now, search engines are prioritizing the user-focused content.
The more significant issue here is the excessive use of keywords. This is bad for user experience and decreases the conversion.
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In 2020, the SEO strategy or content strategy should put the user first.
You can do it by creating highly valuable content.
To ensure the value delivery, you need to add creative visuals and create high-quality link-worthy content.
To succeed with your content, you must follow these ten best tips for mastering your SEO content in 2020.
Ideal Client Avatar:
Ideal Client Avatar concept is not w new concept. Still, most of the SEO community been ignoring it for a long time.
If you want to create high-quality engage-able content, then you should understand a few things, such as;
- What is your target audience
- What they want
- What they are searching online
Your goal should be to create customer-targeted content and create buyer personas.
Answer these question, and you will understand how you can create highly user-targeted content;
- What are the issues your target audience is facing?
- How can you resolve these issues?
- Why are existing solutions not working for them?
- What is your goal?
Use the answers to form your SEO content strategy.
Use long-tail keywords, add CTA, and use proper language.
Keyword Mapping with Search Intent:
Keyword mapping help SEO's to assign target keywords with posts and pages.
Every SEO professional focuses on keyword, yet most of them are not professionally interacting with search intent.
In 2020, search intent will be all and everything.
This strategy will help you create valuable content with mapped keywords.
For example, if you want to rank for the search " UK travel guide," then with the help of keyword mapping, you will find out if "Complete Guide to Travel in the UK" will be a better fit or not. You can also decide if you should create a webpage for travel services or a travel blog post.
Use the Google search to discover the related keywords.
If you want to target people traveling in the UK but not in need of a Travel guide, then you should create a blog post.
It is also essential for you to understand that excessive use of keywords is not suitable for user experience and not useful for search ranking.
Find out what the user is trying to find when using that keyword or query. It will help you create better content.
Be the Expert:
Without creating the value-packed content, you will not stand a chance to rank better in 2020.
You may have already heard a lot about quality content or value-packed content.
But what you may not able to understand is that the content you think valuable may not have the real value for your readers.
You must learn a lot about the topic and be the expert at the time of producing the content. Only the expert can write the topic in the best way.
For example; You can hire a college student to write about "What is Blogging" or "What is SEO? But they will surely miss some of the critical information that only the expert can put into his content.
It is also essential that you should make your name highly decorated in the online world.
This will bring more authority, branding, and help to build trust with your blog readers.
You can produce the best content;
- By becoming an expert, or
- Hiring an expert writer in that niche.
Branding and Guest Posting:
Most of the SEO professionals are using Guest posting to build links.
But, you should do guest posting to turn your business into a brand.
If your guest post cannot contribute to your brand authority, then you should not do it.
No matter you are getting a dofollow link back or not, still publishing on the top-rated blogs in your industry will help you expand the reach of your brand.
This will help you to make the difference and stand out.
You can also hire a professional ghostwriter to create content and get that content published on news publications and top-rated blogs.
This will help you build authority.
Be Omnipresent:
Presenting your content on multiple networks and social channels has its benefits.
Being omnipresent is the best way to create a buzz and reach a wider audience.
Leave your mark on every social channel such as Facebook, Instagram, LinkedIn, TikTok, etc.
If you are a newbie or an individual working from home, then you may not have enough time or team to get everything done in one day.Here are a few things that you should do to multiple the growth of your content marketing strategy:
Reduce:
Reduce the size of the content when sharing on various channels or networks.
Create bite-sized content pieces to share on all the social networks. Share content on different social networks.
People on social media love bite-sized content. This type of content have better CTR and attract more people to your brand.
Re-Purpose:
What makes content marketing effective?
Only by publishing fresh content every day.
No!
You can even do it by repurposing your old content and sharing it on multiple websites.
For example; You can produce videos, infographics, gifs, podcasts, etc. from the already published content.
You can also use your old content to create seven days email course.
Re-Cycle:
Have you ever updated your old content?
Updating or upgrading your old content is the best way to breathe life in it.
It will be useful again, and you can use it to share it on multiple social networks.You must have some blog posts that were popular the day you have launched them, but after some time, they lost all the attraction.
You must update the old posts.
This will also help you to get more traffic to your existing posts.
Creative Visuals:
High-quality creative visuals should be part of your SEO content strategy.
In 2020, you should focus on creating;
- Memorable images
- Custom gifs
- Vidoes
- Infographics and integrate them into your blog posts.
You can either use Photoshop or some other tools to create your custom images or hire graphic designers from Fiverr, Upwork, LinkedIn, or Facebook.
It is important that you should use SEO optimized images.
Using custom images will give you the edge over your competitors, and you can quickly incorporate your brand into images, graphics, and videos.
Optimization Tools:
You need not be an expert writer to create engaging posts or professional writers to write high-quality blog posts.
All you need is to use the content optimization tools to understand how you can fill the content gaps and write better content.
An SEO professional should use tools like;
To create link-worthy, click-worthy, engaging, and user-friendly content.
Writers should use;
To create keyword rich and SEO optimized content.
Use content tools to create user-friendly content.
Accept Feedback and User Input:
Most of the expert SEO professionals understand the benefits of audience target and value-based content.
So what more can you do?
The one thing that can make the difference here is listening to the feedback and user inputYou should ask questions to your audience.
Ask for the feedback about your posts, run surveys to find out what your reader wants more from you.The more you read from your audience, the better you can understand them.
The audience input will surely help you make your strategies effective and boost conversion.
Target Trending Topics:
Are you trying to rank for a highly competitive keyword?
If yes, then you already knew that it is not an easy thing to do.
But you can still outrank the big competitors. How?
You can do it by targeting trending topics.
The quickly you create content around trending topics or latest updates, the quicker you can grab the attention and outrank the more prominent sites.
Remember: Trends are short lives, and it can only help you create traffic surge. You have to use this opportunity to boost your email list subscribers and followers.
Use Google trends to find the latest trends and create content around it.
For example, if you are running an entertainment blog, then you should post about the movies and tv shows before the latest episodes go air.You can also use to put the twist around that trend to make it relevant for your readers.
Tip: Avoid political controversies and negative criticism.
Boost Your Email list:
Boosting an email list is one of the essential things to do for a blogger or a marketer.
Your email list will help to boost traffic, conversion, decrease the bounce rate, and increase social shares.
Tools like Aweber, Mailchimp, and convertkit will help you to automate your email marketing process.
Final Words/Conclusion:
Like every year, it will be super exciting to see how SEO content will perform in 2020.
It is the best time for you to rethink your SEO strategy and content strategy.
Follow the above tips and tricks to ensure the production of high-quality content, better conversion, and branding.
If you still have any question, do share via comments.
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