Business Magazine

10 Mental Toughness Fundamentals for Entrepreneurs

Posted on the 29 March 2012 by Martin Zwilling @StartupPro

mental-toughnessIn sports, mental toughness is defined as the ability to focus on and execute solutions, especially in the face of adversity. If anyone in business ever needed mental toughness, it’s an entrepreneur. Investors tell me that startup success is all about execution, all while facing determined competitors and overcoming customers’ resistance to change.

Dr. Jason Selk, in his most recent book “Executive Toughness,” talks about mental toughness with analogies between sports and business, but he never takes it all the way to entrepreneurs, where I believe it can have the most impact. So here is my interpretation of the fundamentals he outlines, adapted to the language of a startup:

  1. Define the win for your business. A startup is not a parlor game. With a for-profit startup, it’s all about solving a problem that embodies real pain, for real customers who are willing and able to pay for a solution. For social entrepreneurs, it’s all about making the world a better place. Figure out early what it takes to win, or you will lose by default.

  2. Adopt a business vision that fits your self-image. In every case, you need a long-term vision that drives self-fulfillment and self-image as well as business success. Assess your strengths and weaknesses, and visualize how these will lead to business success. If the vision doesn’t fuel your passion and match your skills, you won’t like the lifestyle.

  3. Establish real business goals and processes. It’s hard to achieve things that have not been defined, and the steps to get there are not clear. I recommend a business focus on a one-year timeframe, with a limit of three product goals and three process goals.

  4. Prioritize the priorities. Prioritize or perish should be every entrepreneur’s mantra. Accountability requires splitting your big product goals into daily process goals and scheduling them to completion. Don’t get distracted with the unimportant.

  5. Practice accountability through self-evaluation. Learn to look in the mirror every day. No evaluation means no awareness of how you are doing, which gives you no basis for improvement. Good performance does not require perfection, which is unachievable.

  6. Control your emotions to control your performance. Learn to control the degree to which your nerves and emotions are engaged and on alert. By maintaining basic mental stability and physical fitness, and preparing yourself intellectually you will function more effectively and successes will grow.

  7. Prepare to say the right thing. Practice your response to the three most common situations you face. Creating and documenting scripts, like your elevator pitch, for key interactions help you and your team maintain focus. They build confidence and reduce the anxiety that often gets in the way of leadership performance.

  8. Prepare mentally every day. Your mind can be strengthened every day, just like a muscle. Complete a mental workout every day to dramatically improve your focus and ability to execute consistently. It’s one of the most effective methods known for training your body and mind to stay under control and perform to your potential.

  9. Develop a relentless and optimistic solution focus. Replacing all negative thinking is one of the most critical pieces of your mental toughness puzzle. Approach all solutions one step at a time, where a step is any improvement to the current situation. Remember that a focus only on problems will likely cause more problems.

  10. When you set your mind to do something, find a way to get it done, no matter what. While a relentless solution focus is the mental step, discipline is the action step that makes solutions materialize. In this way, discipline delivers success. Make discipline a habit by limiting temptation and conscious practice.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • One Week

    Week

    It's been just over a week since we landed in Tashkent. The trip was uneventful, other than William acting like a typical 17-month old baby and keeping... Read more

    The 15 July 2018 by   Sherwoods
    FAMILY, PARENTING
  • Not Quite Eschatology

    Quite Eschatology

    Realized eschatology, if you’ll pardon my French, is a term that describes the “already/not yet” aspect of the “end of the world. Read more

    The 15 July 2018 by   Steveawiggins
    POLITICS, RELIGION, SOCIETY
  • 8 Lessons From The Field On Building A Premier Brand

    Lessons From Field Building Premier Brand

    Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no... Read more

    The 15 July 2018 by   Martin Zwilling
    BUSINESS, CAREER
  • Superhero Doll Hopes to Help Young Black Girls Beat Low Self Esteem

    Superhero Doll Hopes Help Young Black Girls Beat Self Esteem

    FirstLadyB | B Inspired By Entertainment News Young black girls battling lo... Read more

    The 15 July 2018 by   Firstladyb
    SPIRITUALITY
  • 5 of the Best Places in Glasgow for Ice Cream

    Best Places Glasgow Cream

    62 total views, 62 views today 5 of the Best Places in Glasgow for Ice Cream Whether it sunny or dull a “pokey hat” will always bring a smile to a face.  Here... Read more

    The 15 July 2018 by   Emma
    DESTINATIONS, DINING OUT, FOOD & DRINK
  • GoGoHares!

    GoGoHares!

    Following the flight of camp dragons, the parade of vivid jumbos and the troupe of panto gorillas in our midst comes an assortment of big-eared, bright-eyed... Read more

    The 15 July 2018 by   Jackscott
    DIARIES, EXPAT, SELF EXPRESSION
  • Brew the Perfect Iced Tea by TE-A-ME

    Brew Perfect Iced TE-A-ME

    Be it any season, staying hydrated is important and what better way to do so than by enjoying a nice cold glass of tea. Yes, make your water interesting by... Read more

    The 15 July 2018 by   Dr.jenifer Sayyed
    LIFESTYLE

Magazines