image credit: JCDecaux Innovate ccIf you're nosing around for new ways to make your brand stand out, then advertising with smell could be the answer. According to a 2012 study by Utrecht University in the Netherlands, smell can trigger powerful emotional and cognitive reactions - which is something companies would love to cash in on.
Here are 10 innovative marketing ideas that give us a glimpse into the challenges and possibilities of using smell to sell.
