Themarioblog
MY BLOGS
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TheMarioBlog
http://www.garciamedia.com/blog
A daily visit with Mario Garcia about issues related to media generally, with emphasis on rethinking of publications, multi platform publishing, and case studies of Garcia Media current projects
LATEST ARTICLES ( 1384 )
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New Straits Times Relaunch: The Typography
TAKEAWAY: As the countdown to 11-11-11 gets closer, we devote this week’s blog to the rethinking of the new New Straits Times of Malaysia. Today: the typographi... Read more
Posted on 08 November 2011 MEDIA, SOCIAL MEDIA, TECH -
Coming This Week: the 11-11-11 Relaunch of New Straits Times
TAKEAWAY: Reporting all of this week from Kuala Lumpur, Malaysia, as the team and I launch the new look and rethinking of the New Straits Times, across all... Read more
Posted on 06 November 2011 MEDIA, SOCIAL MEDIA, TECH -
Working Mother: Well Deserved Folio Honor for the Magazine
Update #2: Saturday, Nov. 5, 07:22, Tampa. This is the weekend edition of TheMarioBlog and will be updated as needed. Next new blog post is Monday, Nov. Read more
Posted on 04 November 2011 MEDIA, SOCIAL MEDIA, TECH -
Evenings, the iPad and the Lean Back Connection
TAKEAWAY: The evidence seems reassuring and conclusive: for a large number of iPad users, the evening appears to be the preferred time to kick back, take off... Read more
Posted on 03 November 2011 MEDIA, SOCIAL MEDIA, TECH -
Tampa Bay Times Coming Soon: Great Chance for Reinvention of a Giant of the...
TAKEAWAY: It is obvious that the St. Petersburg Times, one of the best regional dailies in the US, is ready to make a quick dash across the bridge that... Read more
Posted on 02 November 2011 MEDIA, SOCIAL MEDIA, TECH -
Thanks for All Your Feedback
TAKEAWAY: You still can fill out our survey questionnaires, but we are happy with the responses we have had as we rethink the Garcia Media brand and its website. Read more
Posted on 01 November 2011 MEDIA, SOCIAL MEDIA, TECH -
Monday Musings and Some Halloween Fun with Bild
TAKEAWAY: Happy Halloween to all. Our Monday musings include assorted items of interest from here and there. PLUS: Bild’s pop up gets spooky A page... Read more
Posted on 31 October 2011 MEDIA, TECH -
Enter Our GarciaMedia.com Survey
TAKEAWAY: Only a few more days for you to take our survey and be entered to win a 45-minute Skype consultation with me. PLUS: After 879 posts, a look back at... Read more
Posted on 28 October 2011 MEDIA, SOCIAL MEDIA, TECH -
Marketing the Media Quartet
TAKEAWAY: If you believe that the story comes first, then the platforms through which it travels, then your marketing needs to reflect that idea. PLUS: Final... Read more
Posted on 27 October 2011 MEDIA, SOCIAL MEDIA, TECH -
An Interview with Ethan Marcotte: Discussing the New Boston Globe Website
TAKEAWAY: Here is our three-minute interview with Ethan Marcotte, who worked closely with the team creating the new Boston Globe website. ALSO: Keep those... Read more
Posted on 26 October 2011 MEDIA, SOCIAL MEDIA, TECH -
The Marketing of Our Profession
TAKEAWAY: The Newspaper Association of America has the right idea with its marketing campaign. Newspapers are not dead, quite the contrary, it says: newspapers... Read more
Posted on 25 October 2011 MEDIA, SOCIAL MEDIA, TECH -
Starting to Rethink GarciaMedia.com
TAKEAWAY: We need your help: please fill out our survey about GarciaMedia.com to be eligible to win a forty-five minute Skype consultation with me. PLUS: A... Read more
Posted on 24 October 2011 MEDIA, SOCIAL MEDIA, TECH -
Creating Some Basic Pop up Moments in Your Tablet
This is our weekend blog, to be updated until the new one is posted Monday, October 24TAKEAWAY: If you are currently designing your first tablet edition, or... Read more
Posted on 21 October 2011 MEDIA, SOCIAL MEDIA, TECH -
Emphasizing the New in New Straits Times, Part 4—Getting the Team Excited
TAKEAWAY: With about three weeks left before the launch of new thinking and new design for all of its platforms, the team of the New Straits Times of Malaysia,... Read more
Posted on 20 October 2011 MEDIA -
Emphasizing New in the New Straits Times, Part 3—a New Tablet Edition
TAKEAWAY: With November 11 less than a month away, we put finishing touches on all aspects of the New Straits Times’ rethinking. Today we work with the tablet... Read more
Posted on 19 October 2011 MEDIA, SOCIAL MEDIA, TECH -
Emphasizing the New in the New Straits Times: Part 2
TAKEAWAY: The real rethinking of a media house involves more than the redesign of its products. It also should include a rethinking of the newsroom and how... Read more
Posted on 18 October 2011 MEDIA, SOCIAL MEDIA, TECH -
Monocle 24 Radio: the Sounds of Life When It is Witty and Smart
TAKEAWAY: Tune in to Monocle radio starting today and let Tyler Brulé‘s team connect you to the topics, people and things that epitomize life as it should be.... Read more
Posted on 17 October 2011 MEDIA, SOCIAL MEDIA, TECH -
Ten Lessons About News App Creation: a Panel Discussion at WAN IFRA in Vienna
TAKEAWAY: It is presentation day for me today at the WAN IFRA 63rd World Newspaper Congress. I moderate a panel on The Steps Towards a Successful Tablet... Read more
Posted on 14 October 2011 MEDIA, SOCIAL MEDIA, TECH -
At the WAN IFRA Congress in Vienna: Looking at an Industry in Transition
TAKEAWAY: The 63rd World Newspaper Congress opens in Vienna today with seminars and discussions centered around the theme Taking Publishing to the Next Level.... Read more
Posted on 13 October 2011 MEDIA, SOCIAL MEDIA, TECH -
News Websites Prepare for Next Generation: Less is Best
TAKEAWAY: It was an electrifying day of talking news websites, sampling one model after the other on the screen, and then retrieving to concentrate on what the... Read more
Posted on 12 October 2011 MEDIA, SOCIAL MEDIA, TECH