Smartadblog
MY BLOGS
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Smart AdServer Blog
http://blog.smartadserver.com/
This blog exists to provide current news and informationt to learn more about Smart AdServer and its activities or about the online advertising market.
LATEST ARTICLES ( 206 )
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Smart AdServer Is Now AMP-Compliant!
In October 2015, Google kickstarted the Accelerated Mobile Pages (AMP) Project to speed up mobile web page loading using AMP-HTML. Read more
Posted on 24 February 2016 SOCIAL MEDIA, TECH -
Ad Blocking and Native Ads
This article covers ad blocking and native ads. It’s the second in a four-part series on native advertising, a topic we believe deserves in-depth coverage. Read more
Posted on 15 February 2016 SOCIAL MEDIA, TECH -
Defining Native Advertising: Let’s Get Our Terms Straight
This is the first article in a series about native advertising, a complicated subject that we believe deserves in-depth treatment.What’s native advertising?... Read more
Posted on 29 January 2016 SOCIAL MEDIA, TECH -
Mobile and Video and Programmatic! Oh My!
Smart’s RTB Product Owner Elmostapha Beljebbar had the honor of giving a keynote speech at the “Programmatic Mobile Morning” event sponsored by TabMo this past... Read more
Posted on 22 January 2016 SOCIAL MEDIA, TECH -
Top 6 Digital Marketing Trends for 2016
The end of the year is certainly a time for celebration, reminiscing and resolutions. But the beginning of the year is the time for predictions! So, what... Read more
Posted on 07 January 2016 SOCIAL MEDIA, TECH -
From Banner Ads to Full-Page Takeovers: Yes, Programmatic Branding is Possible!
Programmatic is like that difficult teenager that’s finally grown up and matured into a fine adult. One that, even if you’re ashamed to admit it, you’d like to... Read more
Posted on 18 December 2015 SOCIAL MEDIA, TECH -
What is Programmatic Guaranteed?
Ad tech companies continuously innovate and new terms appear almost every day to describe concepts and products. It can be confusing, sometimes…Recently at Smar... Read more
Posted on 19 October 2015 SOCIAL MEDIA, TECH -
Smart AdServer, the “Smart” Alternative to AdJuggler
In case you haven’t been in the loop, AdJuggler has recently been having some sustainability issues, leaving many out there to wonder “what is happening?!” in... Read more
Posted on 18 September 2015 SOCIAL MEDIA, TECH -
Extend Rich Media Format Sales to Programmatic Channels.
In the programmatic advertising market, it is increasingly common to combine performance and branding rationale. Buyer interest in rich media formats has also... Read more
Posted on 17 September 2015 SOCIAL MEDIA, TECH -
Adieu to the Flash Legacy
Flash has been around for what feels like forever. In some ways the Flash creative standard has been simple, but ensuring clicktag compatibility between... Read more
Posted on 04 September 2015 SOCIAL MEDIA, TECH -
Smoothly Transition from Flash to HTML5 Creatives
The recent news about Flash and the future behavior of the two most popular browsers, Firefox and Chrome, has raised a lot of concerns about Flash ads. Read more
Posted on 23 July 2015 SOCIAL MEDIA, TECH -
Mobile Deals Already Generate 40% of Publishers’ Mobile Programmatic Revenue
Mobile deals have been booming in the 1st Half of 2015 and have driven the growth of publishers’ revenue; they now account for 40% of their mobile programmatic... Read more
Posted on 06 July 2015 SOCIAL MEDIA, TECH -
New Smart AdServer iOS and Android SDKs 6.0
We are happy to announce the release of our new iOS and Android SDKs versions 6.0. These new versions of Smart AdServer SDKs include 3 very great expected... Read more
Posted on 30 June 2015 SOCIAL MEDIA, TECH -
Which Perspective for Video Advertising in Uruguay? Interview with Montevideo...
The growth of the digital video advertising market in the LatAm region is led by several key publishers who see the new opportunities that video can offer. Read more
Posted on 23 April 2015 SOCIAL MEDIA, TECH -
Agencies, How Can You Preview Mobile Ads When Displayed Using Smart AdServer?
Nothing easier, download our dedicated mobile apps available for iPhone and Android devices.They include a specific QR code module that enable you to check how... Read more
Posted on 04 March 2015 SOCIAL MEDIA, TECH -
Smart AdServer Plans to Become Independent to Gain New Momentum
Smart AdServer, direct and programmatic advertising platform, plans to partner with Cathay Capital Private Equity. The investment fund, active across the... Read more
Posted on 20 February 2015 SOCIAL MEDIA, TECH -
Adtech: a French Start-up to the Conquest of the U.S. Romain Job TV Interview
Romain Job, U.S General Manager, who has successfully launched Smart AdServer’s office in New York in 2014, was invited by Sabrina Quagliozzi, the host of the... Read more
Posted on 26 January 2015 SOCIAL MEDIA, TECH -
Achievements in 2014 & 2015 Perpectives
Hello one and all, 2014 is coming to a close and it’s time for us all to catch our breath and to take stock of the past year. And to look toward to the future. Read more
Posted on 23 December 2014 SOCIAL MEDIA, TECH -
New Smart AdServer Dashboard Application for iOS, Available on the AppStore
We are pleased to announce a new version of our iPhone dashboard application. The dashboard is a really useful tool for Smart AdServer customers. They can easil... Read more
Posted on 10 December 2014 SOCIAL MEDIA, TECH -
Case Study : How Business Ad Network Built an Efficient Rich Media Strategy
Today, we are pleased to share a case study about one of our main Polish customers. BAN.pl has been working with us for over 4 years and built a... Read more
Posted on 26 November 2014 SOCIAL MEDIA, TECH