Smartadblog
MY BLOGS
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Smart AdServer Blog
http://blog.smartadserver.com/
This blog exists to provide current news and informationt to learn more about Smart AdServer and its activities or about the online advertising market.
LATEST ARTICLES ( 206 )
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Smart AdServer Ramps Up Vertical Video Ads to Meet Market Demand
In an October 11 article published in VideoNuze, Will Richmond delves into the advantages of vertical video ads for publishers. Read more
Posted on 07 November 2016 SOCIAL MEDIA, TECH -
IAB: Flexible Ad Formats for All Screens
This article was written by Ingrid Schutzmann. It was originally published in internetworld.de in German on October 11, 2016. The US IAB has updated the... Read more
Posted on 03 November 2016 SOCIAL MEDIA, TECH -
Smart Ad:tech Picks for Publishers
Ad tech is taking over New York! The second conference of the month, ad:tech, is back and better than ever. If you’re a publisher in town for the event and... Read more
Posted on 31 October 2016 TECH -
Cyrille Geffray of Smart AdServer is Smart
This article was written by Amaury de Rochegonde. It was originally published as a press review in French on 12 October, 2016 in Stratégies Magazine. Read more
Posted on 28 October 2016 SOCIAL MEDIA, TECH -
Smart AdServer and Madvertise Launch Native Parallax Format in Italy
This article was originally published in Italian on October 11 in advertiser.it. Smart Ad Server and madvertise have launched a high-impact, native parallax... Read more
Posted on 26 October 2016 SOCIAL MEDIA, TECH -
Get Smart About Programmatic I/O NYC
Programmatic I/O brings together both the sides of the digital advertising ecosystem for two days of workshops, talks and conferences. Read more
Posted on 25 October 2016 SOCIAL MEDIA, TECH -
Client Q&A with Cooper Harris, CEO of Klickly
Here at Smart AdServer, we help our clients do great things. So, we figured it was about time we started telling you about all the exciting and innovative thing... Read more
Posted on 21 October 2016 SOCIAL MEDIA, TECH -
Cyrille Geffray of Smart AdServer Explains Why Open Platforms Are Best for the...
This article was written by Luciana Uchôa-Lefebvre. It was originally published in French by adexchange.fr on September 30, 2016Smart AdServer’s response to... Read more
Posted on 17 October 2016 SOCIAL MEDIA, TECH -
Transparency and Consolidation: Cyrille Geffray and David Pironon of Smart Ad...
Originally published in French by ad-exchange.fr on September 28, 2016Smart AdServer is a European supply side platform (SSP) that has one of the highest... Read more
Posted on 12 October 2016 SOCIAL MEDIA, TECH -
Programmatic + Mobile + Branding with Sublime Skinz
Leading French ad tech company Sublime Skinz, which specializes in the distribution and optimization of skin-based advertising, has partnered with Smart AdServe... Read more
Posted on 10 October 2016 SOCIAL MEDIA, TECH -
Who Is Smart AdServer and What Makes Them Different?
Bill Brazell of The Makegood sat down with Smart AdServer CMO Corey Kronengold for a discussion about what sets Smart AdServer apart from the competition. Read more
Posted on 28 September 2016 SOCIAL MEDIA, TECH -
Smart AdServer Boosts Revenue as Programmatic Investment Continues to Grow in...
Full-stack publisher platform sees programmatic advertising grow 257% since Q2.PARIS — September 27, 2016 – A key global player in the programmatic advertising... Read more
Posted on 28 September 2016 SOCIAL MEDIA, TECH -
Advertisers Are the New Publishers
“Advertising is publishing” was #2 on our list, “The Top 3 Ad Tech Themes from dmexco 2016”. Let’s take a closer look at what exactly that means and what... Read more
Posted on 23 September 2016 SOCIAL MEDIA, TECH -
The Top Three Ad Tech Themes from Dmexco 2016
1. Advanced programmatic buying methods: Automated Guaranteed, Programmatic Guaranteed, and Programmatic DirectAd tech companies are beginning to take new buyin... Read more
Posted on 22 September 2016 SOCIAL MEDIA, TECH -
What’s the Internet’s Deal with Apple?
The internet is mad at Apple.And for good reason. It’s latest product launch for the iPhone 7 and iPhone 7 Plus left much to be desired.A 12-megapixel camera?... Read more
Posted on 12 September 2016 SOCIAL MEDIA, TECH -
What’s a Full Stack Ad Platform for Publishers?
A glance at any of the advertising landscapes below will tell you that the ad tech market has become fragmented over the past few years. Ad tech vendors serve... Read more
Posted on 03 August 2016 SOCIAL MEDIA, TECH -
Smart AdServer Certified by Nielsen Digital Ad Ratings in France and Europe
Our full-stack ad technology platform has become the first ad server certified by Nielsen Digital Ad Ratings in France and Europe. Read more
Posted on 28 July 2016 SOCIAL MEDIA, TECH -
What’s VPAID and Why It’s Important
What is VPAID?The IAB’s VAST, VPAID and VMAP protocols have streamlined the process of video ad serving, ensuring that ads, ad servers, and video players can... Read more
Posted on 25 July 2016 SOCIAL MEDIA, TECH -
Programmatic Glossary
The industry is fraught with digital advertising definitions, especially ones related to programmatic. We’ve created a simple glossary with some of the most... Read more
Posted on 13 July 2016 SOCIAL MEDIA, TECH -
Holistic Yield Impact Assessment: Régie E-Commerce (REC)
Smart AdServer’s holistic yield management allowed Régie E-Commerce site Rue Du Commerce to increase its revenue. Read the BPA-certified case study below. Read more
Posted on 06 July 2016 SOCIAL MEDIA, TECH