Chrisbrown
MY BLOGS
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Branding & Marketing
http://brandandmarket.com/
Branding and marketing information for business professionals that are interested in both strategy and tactics in marketing.
LATEST ARTICLES ( 300 )
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Airbnb Updates Its Branding by Rebranding with the #Belo Symbol
Rebranding is not for the faint of heart. Recently Airbnb has revised a lot of their marketing, the website and introduced a new icon. You can see from this... Read more
Posted on 17 July 2014 BUSINESS, MARKETING & ADVERTISING -
Routines in Marketing Keep the Sales Pipeline Full
How do you keep the sales pipeline full? Sending an email newsletter. Writing a press release. Attending a networking lunch. Nothing earthshaking here. Post... Read more
Posted on 10 July 2014 BUSINESS, MARKETING & ADVERTISING -
Why Good Enough is Actually a Better Choice in Product Development
Good enough is actually better! So often in product development the engineer or designer wants to focus on the quality and multiple features to make the very... Read more
Posted on 18 June 2014 BUSINESS, MARKETING & ADVERTISING -
Last Minute Marketing Ideas for Your Trade Show
Have you ever been planning for months about going to a trade show? Ever find that the last week you get a terrific brainstorm of great ideas on what to show... Read more
Posted on 05 June 2014 BUSINESS, MARKETING & ADVERTISING -
Are You Branding the Business?
Branding the business is important no matter the size of your company. Small businesses need branding – just as much – if not MORE – than the big businesses. Read more
Posted on 04 June 2014 BUSINESS, MARKETING & ADVERTISING -
Ads Worth Watching — Inspiring New Ways to Deliver Messages
I am a TED fan. Their presentations make me think and consider new ideas. The first time I ever heard of TED I remember watching a video about a clear keyboard... Read more
Posted on 24 May 2014 BUSINESS, MARKETING & ADVERTISING -
If You Only Had $5000 to Spend on Marketing, What Would You Do?
I was recently asked by a small business owner, “If I only have $5000 to spend on marketing… What would you do for my business?” Generally, its best to begin... Read more
Posted on 14 May 2014 BUSINESS, MARKETING & ADVERTISING -
Keeping Your Marketing Efforts Secure
We all want to keep our marketing efforts secure. By now, you’ve probably heard about HeartBleed, the security loophole that is very serious for many many... Read more
Posted on 14 April 2014 BUSINESS, MARKETING & ADVERTISING -
Marketing for Website Traffic with Keywords
This is an example of what the stop, slow, go tool that the Yoost WordPress SEO plugin provides for improving your use of your keywords. Read more
Posted on 10 April 2014 BUSINESS, MARKETING & ADVERTISING -
Online Marketing Guide Helps with Branding
Trying to build your brand? Should you focus on Twitter or Facebook? A quick glance at this chart (green means go) you’ll know what to do. Read more
Posted on 28 March 2014 BUSINESS, MARKETING & ADVERTISING -
To Accept Advertising … And Guest Authors… Or Not?
Every day I get hit with questions from potential advertisers and potential guest authors. “Are you interested in running advertising on your blog? Are you... Read more
Posted on 12 March 2014 BUSINESS, MARKETING & ADVERTISING -
How Should You Market a Health Fair and Expo to HR Managers?
I’m a big fan of passive and active marketing. I’ve mentioned it before. Here’s a marketing tactics question for you… If you wanted to reach human resources... Read more
Posted on 12 March 2014 BUSINESS, MARKETING & ADVERTISING -
Selecting Specific Words for Marketing and Branding Your Website to Increase...
Are you working on your website marketing and having second thoughts about your search engine keyword choices? Sometimes it may seem that hardly anyone is... Read more
Posted on 06 March 2014 BUSINESS, MARKETING & ADVERTISING -
Reebok Re-Brands Itself with the Fitness Sport
It’s been said that it is much harder to rebrand and change the positioning in someone’s mind, than it is to start from scratch with a new brand. It’s... Read more
Posted on 28 February 2014 BUSINESS, MARKETING & ADVERTISING -
Two Quick Image Editing Tools for Marketing Your Business
Like many marketing professionals who did not start out as a graphic designer, I prefer to work on a PC rather than a MAC. So I’m always looking for a quick... Read more
Posted on 20 February 2014 BUSINESS, MARKETING & ADVERTISING -
Marketing Your Business to the Government with a Capability Statement
Marketing your business to the federal government isn’t rocket science, but you do have to know the rules and develop specific marketing tools. One of the key... Read more
Posted on 31 January 2014 BUSINESS, MARKETING & ADVERTISING -
Clever Video Describes the Analogy of a Bee Hive to a Fundraising Drive in an...
Minuteearth uses a clever animated video (their product) as a way to market their fundraising drive for donations. Have you ever wondered how does a nonprofit... Read more
Posted on 30 January 2014 BUSINESS, MARKETING & ADVERTISING -
Using Crowdsourcing to Market 2014 Super Bowl Commercials
With the XLVIII Superbowl only days away, the marketing hype of the Superbowl commercials is in full swing. Some of the brands have created the best... Read more
Posted on 28 January 2014 BUSINESS, MARKETING & ADVERTISING -
Time To Increase The Marketing Budget? CEO Small Business Confidence is High...
A little over a year ago I quoted Vistage’s CEO Confidence Index. Now, CEO’s optimism is at a 2 year high. If your company is a Business to Business... Read more
Posted on 21 January 2014 BUSINESS, MARKETING & ADVERTISING -
Instagram Marketing 101
Depending on your target market demographics and your marketing goals, social media may be on your “learn to do” list for 2014. Here’s a great tutorial for... Read more
Posted on 14 January 2014 BUSINESS, MARKETING & ADVERTISING, SOCIAL MEDIA