In this post, we have featured Clickadu Review which includes detailed insights into Clickadu. So let's dive in.
The advertising industry, as we all know, is on an all-time boom and is growing rapidly in the online space. It plays a very crucial role in every organization, blog, and enterprise and is a must-do step of any brand or company.
There are many platforms that have advertising solutions to offer, and one such platform that we are reviewing in this article is Clickadu. Clickadu has 5 feature loaded advertising formats to offer and are known to bring about more than 3M conversions every day.
Here in this article, we will be covering each and every aspect of Clickadu that will help you in deciding whether you should be opting for their services.
So let us get started.Founded in the year 2014, Clickadu has, to date, run 6500+ campaigns with approximately 4500 active publishers. They have 800+ active affiliates that are monetizing their mainstream traffic across the globe. It is very well optimized for both webs as well as mobile channels. This way, you can easily monetize the traffic really quickly. The main reason behind the rapid success of Clickadu is the numerous advertising formats it has to offer.
There are numerous well-recognized ad networks that do not offer multi-format advertising. With Clickadu, you can get high CP rates. This platform will boost all your conversions as well as test the campaigns first so that it can find the perfect combinations that will work for your audience the best.
Clickadu has a total of 5 advertising formats to offer viz Instant Text Message (Dialog Ads), Video Pre Roll, Push Ads, Popunder, and SKIM.
Clickadu Features
This is one of the most Google-Friendly advertising formats, and on average, it can get you 9 million daily impressions. The know-how of Clickadu in this format is becoming more and more popular with each passing year.
This format is highly-efficient and is known to monetize mobile traffic and also offer a great number of conversions. You can increase the conversions by putting into use creative texts on your ads. This format is very much compatible with the SmartCPA, CPC, and CPM pricing models.
This is another very creative format of advertising. With Video Pre-Roll, you can create eye-catching and astounding videos that last up to 30 seconds. The most important thing to keep in mind about this format is the fact that the rate of conversion depends solely upon the creative quality. On average, you can get 34 Million daily impressions with the Video Pre-Roll format.
This format is known to offer the most extended contact period of all. With ClickAdu, it becomes great to opt for this format as you get ads that are compatible with almost every well-known video player out there. It is entirely compliant with the IAB requirements for the VAST 3.0 codes. Your video ads will run on all the popular formats like FLV, MOV, AVI, WMV, MP4, etc.
This format is very much compatible with the SmartCPA, CPC, and CPM pricing models and will work great for dating and gaming offers.
Push Ads are known to offer around 440 Million impressions every day and are the latest ad format on this platform. Push format lets you show your ads to the visitors of your website even when they are not browsing the web. You get a dynamic preview, and it is available for both desktop as well as mobile devices. You can crop the pre-created messages in this format and what makes it even better is the fact that it is pretty compatible with the other formats.
It can work great with classic CPM pricing and the other three models, viz SmartCPA, SmartCPM, and CPC. The smart models will automatically choose the traffic zone that is best for the offer. This ad format works best for VPN and dating offers.
Popunder is one of the most widely used formats for advertising. In this format, you will find a new tab that will appear behind the user's website browser window. It solves the issue of ad blindness because the new tab will go unnoticed till you close the main window of the browser. With popunder, you get 122 Million daily impressions. This ad format does not require any image or text and can run on any type of site. It can prove to be a primary income source if your site does not qualify for Adsense and has anti-malware protection that can auto-detect a harmful campaign.
It can work great with SmartCPA, SmartCPM, and CPM models, and the ad format works best for offers of VPN, Dating, Sweepstakes, Gambling, Push Subscriptions, Webcams, and APK.
SKIM is the link in which a publisher will insert certain website elements like videos, links, icons, images, and texts. After a user clicks on the element, they get transferred to the landing page of advertising. On average, SKIM can fetch you 1.7 Million impressions daily.
It can work great with SmartCPM and CPM pricing models.
What makes them even better is their customer support, which is really great. When you raise a query, you are straight away assigned an Account Manager that will quickly add you on a Skype call and talk about it.
Clickadu optimizes the ad servers in a way that is really very remarkable. As we all know, servers play a crucial role when it comes to providing top-notch performance. What makes Clickadu popular amongst the advertisers is the high amount of audience and the conversion rates which they have to offer. With Clickadu, you can also control the frequency capping.
When it comes to publishers, there are no barriers set. Even if you are an entry-level publisher, you can take admission as there are no requirements when it comes to traffic in order to become a publisher on Clickadu. On their dashboard, you get proper statistics of CPM, Earnings, Impressions, and Clicks.
Clickadu does not give access to the sites that have a questionable nature, like graphic, adult, and casino sites and also some blogs that are controversial. The prohibited websites are totally banned, and the dishonest attempts of click gathering are not allowed. Violation of the basic regulations will lead to the indefinite deactivation of an account.
The process of launching a campaign on ClickAdu is super intuitive and simple. There is a wide array of pricing models and formats that can make it tricky to choose the one best for you. In that case, it is best to stick to a format that you know will fetch you the best performance. Else the support team of Clickadu will be happy to help.
The SMART is all about the tests run by the campaign on the basis of CPM in order to evaluate the performance of the campaign before the beginning of the pricing model that is selected. It will pick and match the zones with accurate CR rates in order to create white and blacklists for a campaign.
SmartCPA is the model based on cost per action and is powered by a SMART algorithm that allows paying only for the conversions.
CPM, on the other hand, is the CPM bidding with a fixed rate.
CPC is the cost per click model and works on the SMART algorithm. The main principle is just like the SmartCPA, and the only difference is that it operates on CTR rather than on CR. It works best for the formats of creative advertising.
SmartCPM is basically a scheme of the second-price auction in which the advertisers set the highest price they wish to pay for a specific amount of traffic. The bidder who wins will get the first impression by the second bidder's price.
Not only these, but you also get numerous possibilities for targeting in order to build an incredible campaign.
- IP Capping + Frequency
- Carrier Targeting + Country
- Ad delivery method + Campaign Schedule
- Total Budget of Campaign and Maximum Daily Budget
- OS + OS Version + OS Type
- Devices + Device Types
- No Proxy + Proxy + All
- Browser + Browser Languages
- Black and Whitelists
- Early Efficiency Checker along with the Test Settings
- The option of getting traffic from the Anti-Adblock Zones
Along with the CPA and CPC models, you get more exclusive options like limiting the number of impressions on each website by Slice Limit and Test Budget. With this, you can control what a testing campaign will do when it comes to targeting a website and make sure that you do not end up spending your budget on a few placements. The system won't let a high CR website stop because of this as it can actually identify the websites with top-notch performance and will allow it to surpass the limit imposed by you.
The reporting area of the Clickadu is on the Dashboard menu, and by clicking on the campaign, you will get an access to the data of the website of a particular campaign. If you are looking for more information about the browsers and devices, you will need a software to help you out. You will also get to work with numerous parameters like OS versions, browsers, Devices, etc.
In order to make the SmartCPA system work, it is important to set up a tracker. What makes using ClickAdu simple is the fact that it comes integrated as a source of traffic. It is crucial to change the SUBID parameter of the tracking link of Clickadu to the tracking solution's external id. The outcome of the testing phase of SmartCPA depends on the number seen by Clickadu's platform.
You get an option between a fully managed campaign and an SSP managed one. When you create a campaign, you are in SSP mode by default, which means that only the creator will choose the performance settings and changes.
You can also ask for an Account Manager in the fully managed mode. With the fully managed mode, you also get the ability to target via IP range and can buy traffic at a lower CPM. A manager will also create white and blacklists for a particular offer.
Depending on your resources, you can choose one.
You need to make a minimum deposit of $100, and the payment methods that are offered by Clickadu are Paxum, ePayments, PayPal, WebMoney, Wire Transfer, MasterCard, and Visa.
Clickadu Testimonials
FAQs on Clickadu Review
Conclusion: Clickadu Review 2020
Clickadu is an incredible platform that is user-friendly and fast. What makes it even better is its transparency so that you do not get lost in the complexities of the IT world. Even the account manager that is assigned gives a lot of incredible advice and motivation. Depending upon the GEOs, you get decent traffic volumes. You might even come across situations in which data collection takes more than other platforms.
All in all, it is an incredible platform for both publishers and advertisers as they can find a common ground as well as gain benefits. You get maximum fill rates, and if you are a publisher, you can get more payout margin in comparison with many other ad networks.
Clickadu can work for you irrespective of whether your site is humongous or small. You do not need a certain amount of traffic on the website in order to get acquainted with Clickadu.
