So I'm really big on breakfast at the moment, having recently watched a documentary (I
know! I watched something other than The Real Housewives of all the
world, and this time it really does count as a documentary, and not just
reality TV!) about kids and breakfast and how their little minds are still in snooze-ville until they have breakfast.
This
doesn't bode well for the estimated half a million Aussie kids who go
to school sans breakfast, empty tummies rumbling, drowning out the
morning's lessons.**
Interestingly, the same
study showed that, of the kids surveyed who did eat breakfast, those who
ate cereal achieved greater concentration and performance in comparison
to their toast and fruit eating counterparts, particularly where boys
were concerned.**
Now, I'm not a morning
person. Not even remotely. You'd think that seven years of parenting
would've painfully trained me to become a morning person. But no, it
didn't. I expect that will happen right as they turn into teenagers who
sleep until midday.
So while I'm all sloth-like in the early am, my kids bounce out of bed all "FEED MEEEE! FEED ME NOWWW!"
Cereal
is the logical, quick and easy option to 
1 x Rice Bubbles 2 x Nutri-Grain and 1 x Sultana Bran on this particular day
As consumed by "Snap" (Miss7), "Crackle" (Mstr3) and "Pop" (Miss3)
....plus "The Giant Froot Loop" (#1Hubby)
7 years of issuing parental sustenance equates to over 2,500 breakfasts. In our house, I could probably average that into: 900 Rice Bubbles 700 Nutri-Grain 500 Corn Flakes 400 Sultana Bran And if I'm honest, about 40 LCM's on those days where I'm too busy tooling around on Facebook and Twitter and forget that school starts at 8:30am. Kellogg's is obviously a big advocate of breakfast for kids. Hello, it's their thing, their 'bread and butter' (joke fail). They successfully established the Kellogg's Breakfast Buddies programme in 2007, providing cereal to disadvantaged and at risk school communities. They also recently launched the Breakfast Crusade, a month-long challenge to ensure all kids are eating breakfast before heading off to school to have their little minds shaped and educated and all that good stuff. That officially makes me a crusader. The big question is : Do I get a superhero cape? And does it come in black? So here's the thing. While the Kellogg's Breakfast Crusade was last month, I'm posting about it now. Breakfast is important to kids every day. It shouldn't be just a month long thing. It should be second nature, as much as brushing their teeth before going to school. And technically speaking, we're permanent Kellogg's Breakfast Crusaders, so shut up it still counts. To help get your kids into the long-term Breakfast Crusade, I have a Kellogg's breakfast pack up for grabs:
Mum's: This will save you the equivalent of 3-4 bottles of wine in your monthly shopping budget
Or 3 casks, if you're more about the bulk method like I am For your chance to win:- Follow this blog. I'm about to unveil a new logo and blog design, and everyone wants an audience at the big reveal, to provide polite golf claps and wolf whistles.
- Comment below with your favorite Kellogg's breakfast cereal (you're even allowed to say Coco Pops...no judgment here). If I'm honest, mine is Froot Loops, and I keep a box hidden in the pantry as a dessert alternative once the kids are in bed.
- For extra entries Tweet and/or share the following:
- Entry is open to Australian and New Zealand residents only
- Entries close midnight (WST) Monday 22 October
- Winner posted on the blog Wednesday 24 October
- Winner has seven (7) days to respond before I console myself with the remaining Froot Loops and conduct a re-draw
