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Zurich is culturally vibrant, efficiently run and attractively set at the meeting of river and lake. It is regularly recognised as one of the world's most liveable cities. Long known as a savvy, hard-working financial centre, Switzerland's largest and wealthiest metropolis has also emerged in the 21st century as one of central Europe's hippest destinations, with an artsy, post-industrial edge that is epitomised in its exuberant summer Street Parade.