The analysis of 2.1 million Google video searches and 766 video plays found that approximately 94% of the video carousel results on Google came from YouTube, leaving very little room for other websites to compete. Users unfamiliar with online video advertising and the content will nevertheless recognize YouTube, which Google purchased in 2006. If you’re a Google user, you’ve probably noticed that YouTube videos appear more frequently in search results than videos from other websites or sources. Does the data from the poll confirm this? The Wall Street Journal found that having YouTube videos show up higher in Google search results in June 2020 was a significant benefit. 98 videos were chosen to illustrate YouTube’s superiority over competing platforms.
How much does YouTube dominate?
Looking at the first three results of a video search is an excellent way to get a feel for YouTube’s dominance. You noticed that YouTube appears prominently in search engine results. With 94.1% of the first spot, 94.2% of the second spot, and 94.2% of the third spot going to YouTube videos, the dominance of Youtube videos in the top three positions of video search results remains remarkably stable. Third and second place on the carousel always went to Facebook and Khan Academy, respectively, and Facebook dominated the later positions.
From #1 to second in the video rating is a dramatic fall. Only 94.1 and 95.1 percent of all 10 video slots featured videos from YouTube. Here are the top ten videos that appeared in the carousel based on the data set:
- YouTube (94.2%)
- Khan Academy (1.5%)
- Facebook (1.4%)
- Microsoft (0.4%)
- Vimeo (0.1%)
- Twitter (0.1%)
- Dailymotion (<0.1%)
- CNBC (<0.1%)
- CNN (<0.1%)
- ESPN (<0.1%)
It’s worth noting that many Twitter and Facebook videos are password-protected and so inaccessible to Google due to technological constraints in how search spiders work. That’s why the top ten video carousel players (including some of the biggest businesses with big budgets for video content) only account for 3.7% of the videos in search results.
How about instructions?
How-to…? When you ask a question on Google, you’re more likely to get video results, which often take you to specialized sites like HGTV. HGTV ranks highly for how-to terms such as “how to arrange a pantry,” so it’s no surprise that the channel is a go-to for those looking for advice.
Research shows that YouTube takes up between 97% and 98% of all available slots in the how-to sector. Khan Academy is in second place, while the Microsoft support website was in third, although its visibility was less than 1% in all three places.
Was it just a fluke?
The data used in most of the analysis was a snapshot taken in early October. However, Google’s algorithms are dynamic; the company does hundreds of tests yearly to find the best possible version. It’s possible they picked a day with unexpected outcomes. To figure out a way out of this problem, researchers watched the video carousels on the first day of every month in 2022 to see if the same videos were showing up frequently.
YouTube’s dominance in 2021 was relatively stable, with a market share ranging from 92.0 to 95.3% across the year, with the upward trend beginning in January. You can infer from this that YouTube’s current state of dominance is not temporary.
Studying Google search results was complicated by the risk of sample bias, even when employing a vast data set. Even with the second, more historical data set, they attempted to do a random sample of the search results, which is impossible. While just 10,000 terms in total, this data set was constructed to reflect the diversity of Google Ads categories and sectors. For this data set, 2,390 video carousels were recorded on October 9th. The following was the outcome.
The websites that dominated the first three spots in each video carousel slot were consistent with the 2M data set of terms, with YouTube’s dominance growing (from 94% to 96%). Because this is not just true for one data set or one day, they have concluded that the YouTube results they tested in the study are not a fluke.
How to add a video to YouTube
YouTube Dominates Google Video
When you consider how frequently people use YouTube to find videos, you’ll realize how critical it is to make intelligent choices when posting content to the platform. You may use this to strengthen your brand’s reputation on YouTube. Take advantage of YouTube with these marketing suggestions.
1. Be succinct- YouTube Dominates Google Video
To appeal to the broadest possible audience, it’s best to keep your videos short.
2. Pay attention to light- YouTube Dominates Google Video
Check the video’s lighting and the quality of the image.
3. Edit your videos- YouTube Dominates Google Video
YouTube Dominates Google Video
Before uploading to YouTube, ensure your video has been trimmed and edited to perfection.
4. Give your videos a brand
YouTube Dominates Google Video
Promote on YouTube, but don’t forget to include your brand in the mix. Include your logo or channel name at the beginning and finish, as well as a catchphrase that will serve to promote your business.
5. Choose the best title- YouTube Dominates Google Video
Use the title to emphasize any terms you want readers to focus on. If you want people to click on your link, you must do more than write an exciting body.
6. Choose the right thumbnail
YouTube Dominates Google Video
The thumbnail is the first impression of your video and should be captivating. Guests will want to visit and explore further. Modern thumbnails combine attention-grabbing text with visually appealing backdrop images. Put text on the image’s left side and use the thumbnail’s title space to describe the image. Be mindful of the typefaces you employ.
Also Read: Youtube Shopping: Experience The New Feature
7. Use music in the background
Your videos will be more interesting if you put some music on the backdrop.
8. Find out about keywords- YouTube Dominates Google Video
YouTube Dominates Google Video
Carefully selecting your keywords will determine your level of success.
9. Put a link in the description of the video
Make sure people can access your website if you have one. You are welcome to credit your website by name in the video and provide a link to your site at the top of the description.
Also Read: 10 Best YouTube WordPress Theme
10. Use search terms in the video
In the video’s description, be sure to include relevant keywords.
Conclusion of YouTube Dominates Google Video
These are just a few methods to leverage YouTube’s massive audience to boost your site’s traffic and your business’s awareness.
Interesting Reads:
How to Build a WordPress Carousel? The Ultimate Guide for Beginners
Nine Youtube Marketing Strategies For E-commerce Companies
