With the rise of social media, we also saw a rise in many new job opportunities that don’t fit the regular 9 to 5 regime. And one such job opportunity that a lot of people are showing interest in is being a Youtuber. In this rapidly growing technological world, Youtube is fulfilling the dual purpose of both providing entertainment and giving livelihood to many people.
Making is earning on youtube is dependent largely on the revenues generated from the ads played on your videos. For one to generate maximum income they must play and target the right ads on their videos. This is not a match and mix process as many of us may think. This decision is based on a lot of analytical data.
Why YouTube Ads for Better Targeting?
One can question why they should have an ad targeting strategy for their channel. To sum it short, the answer would be to earn more money. Like every job, the goal is to make maximum income. And one such means of earning income is through ads played by google. But randomly playing any ads on your videos can do more harm than good.
But the process of finding the best advertisements for your videos is not as intimidating as it may seem. In this article, we are going to explain some of the most used ad targeting strategies and how to adopt them. We are going to discuss how to target the right ads for your videos to get maximum views and income.
Types of Targeting available on YouTube:
To help you understand ad targeting on Youtube let’s go over some of the most top ad targeting options available by any YouTubers. Here are some of the best options available:
- Location targeting: As per this method, you should choose based on your location and the location of your audience. So for a travel vlog, the advertisements should be for places located near and around the destination.
- Search or keyword-based targeting: In this option, you choose ads that are directly based on the product being searched by a viewer such as an advertisement from mattress companies on a mattress reviewing channel.
- Interest targeting: Based on this strategy, one should choose ads that align most with the interest of the viewers. This means ads for art and craft products on videos featuring DIY crafts and projects.
- Topic targeting: Under this method, you can place ads related to the topic of your video. Supposedly, for a video reviewing shoes, ads from different sneaker companies are most idle.
Now that we have talked about some of the most popular ad targeting options, let’s focus on some of the most important ad targeting strategies. These are the strategies adopted by almost all of the top youtube channels.
Demographic targeting:
One of the first options of advertisement targeting that’s widely used is Demographic targeting. Based on this targeting strategy one chooses ads for their videos based on the demographic of their audience. Some of the ways to target ads through this option can be based on the statistics of the audience. Things such as gender, age group, location, etc play a crucial role here.
For example, advertisements for makeup and cosmetics products are most suitable for female viewers. Similarly, advertisements for groceries are best suitable for cooking or food-related videos. You can make use of this advertising strategy to make get match the best advertisements for your videos.
Also keep in mind that targeting is just one part of your ad strategy you should also focus on the ad creatives. By using better ad creatives your chances for conversions will go up. So try to create and edit videos which look professional in your ad copies.
Audience Targeting:
This is another very popular ad targeting method that can help generate more views. To adopt this targeting strategy, you need the statistical data of your audience. This data can be found in the Youtube studio section of the respective YouTuber. Based on these analytics one can specifically target the most appropriate ads for your videos.
So according to this strategy, ads featuring hotels, XXX, etc., are most likely to get the most response from the audience of a travel or lifestyle channel. Another example of this targeting plan could be to play ads for mobiles, laptops, and other digital devices on review or tech-related channels.
Intent Targeting:
Also known as custom targeting, this targeting plan focuses on viewers based on the products featured in videos. The advertisements you choose are solely based on the content of your videos. Therefore, this strategy varies from video to video unlike the other ad targeting strategies mentioned above.
For instance, on a review channel, the products featured in different videos will be different. So based on that the ads to be played on the different videos should be chosen wisely. For a video reviewing a watch, advertisements should be from various companies manufacturing watches, and for a mixer review the ads from different mixer grinder companies.
Conclusion:
In this article, we talked about a few ad targeting strategies that anyone can employ to generate more views and revenue on your channel. As we have mentioned these are just some of the options available to you. There are a lot more ad targeting options that you can employ for your videos and channel. We hope this information has helped in guiding you in the right direction.
