If you are setting up a company in today’s business environment, you will have to think about the online side of that company. This is in part because the internet has changed where we do business, but far more, it is because the internet has changed how we do business. New ways of reaching customers, new ways of presenting products and new types of product are all aspects of a global marketplace that has been fundamentally transformed by the world wide web.
But this doesn’t mean you have to be a web expert. In fact, almost the opposite is true. There is a trend towards selling everything from eBooks to music online, and this trend has enabled a business-to-business service industry to emerge. It has actually become easier to do business even as what is demanded from websites and online stores is becoming of an ever higher quality.
The traditional problem with this set-up is that many of the digital service providers offer only a highly expensive, one-to-one service that is beyond both the budgets and the needs of many online businesses. The only other option available until now has been to buy a basic template and figure out the world of online marketing as you go along. This false choice has been one of the stumbling blocks for newly online businesses and it is one that is now entirely avoidable. Digitaldownloading is an excellent example of a new approach, striking a middle path between a personalised service and a package that is affordable.
The strength of a company like Digitaldownloading.co.uk is that they offer their customers a personal and expert service without the unnecessary exclusivity of other providers. From digital hosting and streaming to media publishing, Digitaldownloading.co.uk still manages to offer its customers the full range of digital services. The difference is that their service is targeted at a far wider group than the more exclusive providers of the past, meaning that the online marketplace can be opened up to many writers, content creators and organisations which until now have been shut out by the high costs associated with digital services or the high level of knowledge which businesses had to accrue to avoid them.
The other key element to any digital service provider worth its salt is the ability to maintain a personal relationship with customers. As online services become ever more sophisticated, this human touch is more and more relevant – so when companies like Digitaldownloading offer face-to-face service, they are showing an understanding of the position of content producers and saying, in effect, that they are there to help producers get to grips with this new marketplace and really take advantage of it.
Martin Jonson is director of the UK’s Digital Downloading company providing exceptional quality at the lowest UK prices. He will complete your job quickly with the greatest care. You can connect with him on Google+.
