Domino's has just made it easier for pizza fans to get their favorite meals with the launch of their latest digital ordering platform text-to-order. This latest ordering innovation from Domino's can prove to be useful to Hispanics who love to text; according to Nielsen, Hispanics send or receive more text messages than any other ethnic group at 
941 text message s per month.
Customers who opt-in and add their mobile phone number to their existing Pizza Profile on www.dominos.com can re-order their established Easy Order by simply texting "Easy Order" or the pizza emoji to DPIZZA (374992).
"There are an estimated 8 trillion texts sent every year worldwide," said Patrick Doyle, Domino's president and CEO. "With so many people using their devices to communicate in this way, it made sense to allow our customers the chance to order pizza that way, too."
Text ordering joins Domino's list of AnyWare ™ ordering options: Twitter, Samsung Smart TV ®, Pebble smartwatch app, Android Wear smartwatch app, Ford SYNC ® AppLink ™ system and voice ordering with Dom. To learn more about Domino's AnyWare technology, including how to enable ordering via text, visit anyware.dominos.com.
