Yom Kippur in a Bar

Some rabbi in Washington DC has an interesting interpretation of the name "Yom Kippur".
We all know the saying that Yom Kippur is a day similar to Purim (Ki-Purim). The explanations of that saying are varied, yet I never before heard one saying that Yom Kippur is like Purim in the sense that like Purim is  "topsy turvy" and upside down, so Yom Kippur should be as well, and therefore hold Yom Kippur services in a bar. I would assume he is also channeling the above average drinking on Purim and adding that atmosphere of the beer bar to Yom Kippur.
According to the Religion News Service, Rabbi Aaron Potok and Raba Sarah Hurwitz will be doing just that - holding Yom Kippur services in a beer garden.
Criticism abounds and is obvious.
Weird.
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