Yahoo has bought the domain name TheVertical.com from Mike Mann’s DomainMarket.com
The domain name had a buy it now (BIN) price of $15,000.
The domain name was sold with Sedo handling the escrow services.
The brand protection company Mark Monitor is now the registrar for the domain name.
It’s interesting that Yahoo purchased the domain since its core business has been reportedly for sale for quite a while and Yahoo set deadlines for final bids for the company back in March and then April.
Both Verizon and AT&T are among those who reportedly made bids or expressed interest in making bids for company.
Yahoo Sports has a podcast called “The Vertical” which maybe the reason behind the acquisition.
In any event its a very good domain, one I would personally owned however I would have asked more for it (not to say I would have sold it for more)
It appears Mike acquired the domain name in 2012 from BuyDomains.com a company Mike used to own.
