ICM registry informed us that the final numbers are in for the May discounted .XXX promotion and saw over 25,000 domain years added to the registry.
13,400 new .XXX domain names were registered and the average registration was just under 2 years making the total number of domains years added to .XXX over 25,000.
As we pointed out a few days ago, the retail price of a .XXX registration dropped to as low as $8.99 a domain year and everyone was allowed to register the domain for up to 10 years, basically locking in a 10 year registration for about what a 1 year .XXX registration sold for before the May promotion and currently now that the promotion has ended.
Of course its the domain registrars that set the retail prices for .XXX domain names but the wholesale cost to the registrars is now back at $62 a year, including IFFOR and ICANN’s fee.
According to the most recent ICANN report for January of 2013 there are 113,773 .XXX domain registrations not counting the 10 year domain blocks so .XXX got 10% additional registrations during the one month promotion which was promised to be repeated from time to time.
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