

Yesterday, Mr. FedEx man delivered THIS to my door with a note saying, "We're glad to hear you keep a roll of Life Savers with you at all times! To say thank you for being a fan, we're sending you a personal stash so you're never without a mint on the go in Dallas."

Suh-weet! Kudos to Olson on behalf of Life Savers for listening and engaging their consumers. This blogger/social media marketer gives you an A+ for effort! (
PS: I am so using this story in my next public speaking session or corporate training about effective social media tactics!