Wishpond Vs Drip 2020: Which One Should You Choose? (Our Pick)

In this post, we have featured Wishpond Vs Drip comparison that includes an in-depth comparison into these eCommerce platforms rollover check this post.

are vital tools in the Wishpond and Drip E-Commerce domain. Both these tools help you in marketing and have several integrations to help you with your sales funnel, lead generation as well as marketing automation. Every E-Commerce should have some tool for their marketing funnel. But which one to have? Obviously, no business is not open to having more than one tool for the same job. So, let us go through the features, integrations, and pricing of Wishpond and drip and find out which one of these will be a perfect match for your business.

Wishpond Vs Drip Overview:

Wishpond comes with a complete package of marketing tools you will ever need for your online business. The tool will help you create landing pages that will attract your customers and convert them into potential leads and help you with the sales process as well.

Apart from several features which Wishpond provides, it also has the ability to integrate various third-party application which can help you in analytics, customer support, eCommerce, event management, lead capture, and much more.

Drip is yet another tool to help you out with your online business. It can be beneficial in building a personalized experience for your target audience, generate more leads, and convert them into sales and drive more revenue.

Like Wishpond you get access to various third-party integrations that help you in your audience analytics, sales, lead generation, and much more.

Marketing Automation allows you to do automation of all the marketing funnels, various campaigns you run across multiple channels. It is apt for your business if you are willing to target your customers via automated text messages and emails across various automated platforms such as social media and text channels. The messages are sent on your choice of platform and time to the selected target audience which you want.

Your marketing and sales teams could be widely benefited from these tools as they help in lead generation and convert these leads into your regular customers.

Wishpond

The automation in Wishpond allows you to send emails to very specific target audiences and leads. You can select your audience on the basis of their demographics and the user activity you see they are doing on your website. You can even time these emails according to the business hours of each of the targeted group of users.

Marketing automation of Wishpond accompanies you to find leads from the targeted audience based on their activity. You can inform your sales team about these leads and ask them to dial them up and talk to them at an optimal time to convert them further into buyers.

You can integrate and automate Wishpond with already existing apps in use. You can even automate the interactions with your team. The marketing automation also helps you automate the registration of leads for a webinar. It basically makes your life easy.

Drip

The marketing automation of Drip is a bit similar to Wishpond when it comes to finding potential leads from your target audience. It also automatically identifies the leads on the basis of user activity on your website and adds them to your leads email list.

Drip goes a step further where you can create a flow such as a click flow, i.e. what will happen when a user clicks on a particular button on one of your webpages. This means you can have multiple lists with different target audiences such as confirm potential leads and based on all the other users' clicks you can make a list of users' soon to be in the list of potential leads.

Like Wishpond various apps could be integrated and automated with drip via marketing automation according to your requirements. You can set up goals depending on where a user is landing and decide upon which list, they should be added, so that you know the priority of your users and push them to be your customers with the help of your sales team.

Which has better marketing automation?

Both Wishpond and Drip have similar logic and features when it comes to marketing automation, but Drip goes a step ahead of Wishpond to provide more personalization for your users and a better understanding of your customer audience to make your business profitable.

Both the tools, Wishpond, and Drip provide you with the facility of page design. In Wishpond you can create effective landing pages and with Drip you can make use of Visual builder and make a page that looks attractive and keeps your users engrossed. Let us talk about both these in detail.

Wishpond

Wishpond provides you with various free business templates to choose from. All these templates are mobile-responsive and are one of the best to create a perfect landing page. With the help of these features, you can create a landing page in just a few minutes.

It has features like the drag and drops to make your life easy. You can publish your landing page wherever you like such as your coded website, WordPress deployed website, or even on your Facebook page.

Wishpond comes with a full package of page creation tools. To attract you, customers, to the landing pages you want, you can create various addons to your webpages such as exit intents and friendly pop-ups to take your customers on the landing page you want them to be or which they want to go on.

You do not need any other paid tool for A/B testing such as crazy egg if you have Wishpond. With Wishpond you can A/B test your pages and call to actions and get results and important insights about all your tests.

Want a form on your landing page? No problem, with Wishpond it is possible to do so. Put forms on your landing pages so that your users provide you with important information, and you could use them to improve your website landing pages. You can even target them with the help of these forms, by putting custom fields such as name, email address and if you want to be more specific you can even add a phone number field in the form.

Drip

Drip does provide the services of creating pages, but not landing or webpages. It helps you create workflows and emails to target your audience. You do not need coding knowledge to create these workflows or emails. You can simply drag and drop the buttons and call to actions and select any template from Drip's template collection.

When your user base and customers grow, it could be difficult to keep track of all the workflow and emails, but with Drip you can easily segment these workflows and know the insights to each of them in a few clicks.

Which has better page creation ability?

Both these tools have a very different concept of page creation. One helps you make landing pages and the other helps you create emails and workflows. Both these tools are a winner in their respective domain.

Tracking your leads and knowing what is going wrong in their conversion is the most important trait of any eCommerce business. Both Wishpond and Drip provide lead analytics. Let's have a look at this feature for both the tools.

Wishpond

With Wishpond you can know what your leads are doing currently on your website. You can know what buttons they are clicking and converting as well as what campaigns are bringing them to your sales funnel. All this information helps you get a better understanding of your leads.

Create manual lists and put these leads into different groups based on the characteristics you decide, such as demographics, the device used, etc. You can then have a look at which group is performing better and what to improve in the groups which lack behind.

You can send automated emails to your leads, which can be personalized according to each group.

Drip

Drip has its main focus on giving your leads the best experience. So, it helps you gain beneficial insights on what needs to be improved. It also lets you know how much time are leads spending on what page and specifically which section of the page, so that you know which pages to be improved.

Similar to Wishpond, you can group your audience, but based on the number of clicks and the time spent on each page. This will let you know which pages are performing.

With the workflow A/B testing feature of Drip you can know which pages help in most conversions and what user-interface the page has so that you can use that interface on every page on your website.

Which tool provides better leads?

Drip has a feature wherein you can integrate your website with Facebook. Other than this feature Wishpond and Drip have similar lead generation capabilities. So, Drip is the winner here.

Contests and Promotional events

You can publish your sweepstake on any page you like such as a Facebook page, your blog page, or even your website.

Collect entries by creating customizable forms and get details on your users and target and retarget them using emails.

These sweepstakes are optimized for all the devices i.e., mobile phones, tablets, and desktops.

A/B test the page for the best outcome and apply it to all your sweepstakes.

Show the photos captures by your audience on your webpage or any social media platform you like.

You can add a poll or voting option below every photo or a bunch of similar once. This will help you get information about the voter, which will be beneficial later when organizing similar campaigns.

You can also make the number of entries limited if you do not want numerous people participating in the event.

You can create contests to increase your followers as shown in the image below.

Later you can make them follow you and gain a number of followers via these bonus contests.

Wishpond has several templates to choose from for even making you contest pages as well.

Give the winner of the contests free merchandise and make them turn into buyers later by retargeting them with email campaigns.

There are several templates to choose from when it comes to forming creation via Wishpond. You can customize the form and add any field you like to gather intel on your target audience. The form can be created without any coding with just a few clicks.

Want to test your forms? No problem, with A/B testing form feature of Wishpond you can create multiple variants of the same form and A/B test it on Wishpond and get the results after some days.

You can also embed your forms on any place that support embedding feature and have people fill your form there as well and direct them to the landing page you want after they fill the form successfully.

You can provide your customers who are entering a particular contest some goodies or give the winner a free product. Make them share your contest code by giving them personalized URLs, just like affiliates, and increase your contest traffic.

You can also display the winners on a leader board and publish it on your website.

Facebook audience integration

This is one of the most unique features Drip has. Facebook audience integration is tough to find in any other eCommerce marketing tool.

It helps you run campaigns, monitor them, start, and stop them according to your needs.

You can also target a new audience with the help of Facebook pixel insights provided by Drip.

With pixel information, you can show your ads to the selected target audience and also start an email campaign.

You can even guide your users to a particular campaign you are running on Facebook after they fill any form with the help of workflow creation.

Audience Segmentation

Every user who comes to your website might have different reasons for visiting it. Especially, if you have an eCommerce website. It is impossible to track their behaviors, demographics, and used devices manually. With Drip you can track all these KPIs and many more. Drip used tags to segment your audience. You can decide what tag you need such as age, gender, device, or even CTAs, and Drip will take care of the rest.

Lately, Drip has added a new feature of tracking any eCommerce store customers and giving you the information of your store with the help of Shopper Activity API. This gives you essential insights about cart abandonment which helps you retarget your audience.

Zapier

Zapier helps you connect your website with various other small apps to help you optimize your page.

Active Campaign

With an active campaign, you can automate your email marketing and create workflows for various groups of your target audience and run campaigns.

Base CRM

You can integrate your website with Base CRM and let it help you with lead generation and sales. It also helps you with customer management.

Batchbook

This is also a kind of CRM platform but recommended for small businesses only.

Benchmark

With Benchmark you can create pools, surveys, and quizzes and add them to your page or any other social media platform. You can also gain insights into the audience via Benchmark.

Campaign Monitor

The tool has its use hidden in its name. You can easily create, send, and optimize your email marketing via Campaign Monitors.

Other than this there are various other integrations you get with Wishpond. These are:

And many more.

Analytics: Segment

A segment is a tool used for collecting important information on your target audience. It uses API to do so and the data could be directly sent to your Drip account.

Customer Support Drift

You can use Drift to connect to your audience which visits your website. You can have a live chat with them and know what their problem is or let them know about your new offerings.

Mailing automation inkit

You can use inkit to integrate your offline marketing reports to the online marketing reports and view them in one place.

eCommerce Shopify

Shopify is one of the biggest market places for starting your eCommerce storefront. Shopify integration helps you know the insights of your customers, the cart details, their demographics, and the devices they use to visit your store.

Lead Insights and generation WisePops

WisePops help you grow your email list. You can create popups and display them on your website and ask for emails giving them a free book or a goodie to use. This will help you acquire your target audience's email addresses.

Other Integrations

And many more.

Wishpond

Wishpond offers you three plans to choose from, the starting out plan, everything you need a plan, and the rapid growth plan.

With these plans comes a 14 days free trial where you can use and adapt the interface of Wishpond.

The price starts at $49/month and goes up to $199/month.

Drip

Drip has several plans to choose from depending on how many people are in your account. It starts with 100 people and the price for this plan is $19, and goes till 10,000,000 people and for opting this plan you will have to talk to Drip for the pricing.

Similar to Wishpond, Drip comes with a 14-days free trial.

Testimonials Wishpond Vs Drip

Wishpond Customer Review Drip Customer Review

FAQs

Quick Links:

Both these automation tools are one of the best out in the market. With Wishpond's several features to have, you can make your site very versatile and with the power of integrations in Drip, you can make your site optimized in every aspect.

According to me is a tie between these two eCommerce tools, but if you need to go with anyone, I suggest it should be Drip, as it has low pricing and more integrations when compared to Wishpond.