Businesses can now effectively engage customers and fans using photos by enabling them To easily share and vote on photos related to a company’s brand on Facebook, websites and mobile.
Wishpond today announced the launch of its Photo Contest app, the only app of its kind that allows merchants to create contests that harness the power of photos on their Facebook Pages, websites and mobile, helping to boost a company’s reach and engagement. For example, a home and garden store can run a contest in which users create and submit a photo of how they’ve used the store’s products to create their dream garden. Entrants will be encouraged to invite their friends to vote for their photo to win – pushing the contest’s reach throughout a person’s entire social network.
To find out more about the Photo Contest app, please check out: http://corp.wishpond.com/photo-contest/ .
Maximize Photo Contests on Facebook, Mobile and Web Channels .
The Photo Contest app boosts Wishpond’s All-In-One Marketing Suite by adding a new way for merchants to entice users to share their user-generated-content across all mobile, Web, and social channels. Merchants can now run multi-channel campaigns in tandem. For example, a business can run a Photo Contest along with a Sweepstakes at the same time on Facebook and Twitter to maximize user participation across different channels.
“Photos are the most engaging type of online content. On Facebook alone, photos generate 50% more Likes and 100% more comments than other types of content,” said Ali Tajsekandar, CEO of Wishpond. “Our Photo Contest app is a simple way to get users sharing.”
Wishpond’s Photo Contest App also integrates directly with the Wishpond Analytics Dashboard. Merchants can use their Analytics Dashboard to analyze and send targeted emails to customers by groups based on age, gender, location and “Likes.” These data points are pulled via the Facebook Open Graph. Better yet, Merchants can watch real-time analytics for each Photo Contest on their Campaign Report Page within their Wishpond Merchant Admin and even have the ability to moderate inappropriate entries in their contests.
Wishpond’s Photo Contest app includes a robust package of capabilities:
- Merchants can entice users to share photos that show them using or wearing the brands’ products.
- Built-in voting pushes entrants to share their photos with friends on their social networks to generate more votes and boost the reach of each contest.
- The app is integrated with Facebook’s Open Graph which allows the app to publish the “Enter” and “Vote” actions to users Facebook Timelines to give the contest reach to the participant’s entire Facebook network.
- Merchants can add a “like-gate” to limit contestant eligibility to only their Facebook fans.
- As with all Wishpond contests, merchants can download all of the entrants’ email addresses to add to their email list.
“Our Photo Contest app is a simple way to get users sharing photos of a brand’s products across multiple channels, leading to more engagement and traffic each of their online properties,” said Ali Tajsekandar, CEO of Wishpond.
Photo Contest App rounds out Wishpond’s All-In-One Marketing Suite.
Here are a few other apps Wishpond currently offers in its All-in-one Marketing Suite:
Pinterest Contest App
- Invite users to create a Pinterest board and vote on their favorites to win
Vote Contest
- Marketers can engage users to vote on their favorite photos/candidates entered by them
Photo Caption Contest
- Marketers can engage users to write captions for their photos and vote on their favorites
Sweepstakes
- Deploy a simple grand prize draw to entice users to become fans and join email lists
Pinterest Tab
- Showcase boards and pins on Facebook Pages and websites
Social Store
- Showcase products on Facebook Pages to turn fans into customers.
and many more…
Pricing
- Single User Access to Wishpond’s entire Marketing Suite from $29/m. Agencies Rates from $195/m. Shopping Centers, White-Label and Full-Service options are available upon request. See http://www.wishpond.com for product details and full pricing.
About Wishpond
- At Wishpond, we believe there is a way to make online marketing easy. By providing the broadest set of online marketing tools available into our All-in-One Marketing Suite, we empower retailers and brands to attract, engage, understand and grow their customer base across mobile, social, online and local channels.
Wishpond is a privately held company. Since its inception in 2009 Wishpond has grown to help more than 17,000 customers in North America and globally to effectively drive customer growth and engagement through online marketing channels.
