Tradeshows are a lot of work, but when you’re starting out your business they can be an invaluable way to make your presence known, help build your network and start to brand your service or product. Tradeshows typically work in a very targeted way, attracting visitors who are likely to be interested in your business (if you’re choosing the right tradeshow, that is.) Although many people feel that online marketing is the wave of the future, tradeshows still provide the best opportunity to meet customers one on one. Most small business owners say they’d rather do business with someone they know.
A tradeshow is the best way to “make friends and influence people” quickly when starting your business.
Many business owners start by attending a tradeshow as a visitor rather than an exhibitor. This is a great way to determine if a particular tradeshow is right for you, before you invest in displays, staff to work the booth and entrance fees. However once you’ve determined the best tradeshows in your industry, you must have a striking display in order to break through all the other exhibitors at the event, and there can be hundreds if not thousands. You can find more information about tradeshow displays online to help you determine the budget and size that’s right for you. Without a great display, a tradeshow is not going to be as effective for your business.
Tradeshows provide the opportunity to get the word out about your business quickly, both in a “one to many” fashion and one to one, as people visit your booth. Take time to choose your tradeshow carefully and it could accelerate your business success beyond your wildest dreams.
