Why You Must Use Social Media to Promote Your Business Brand
You know your business has to be on social media or so you've heard. I'm here to tell you again it's a must but I'll tell you the "why". It's where the people are a big group of potential clients that are out there hanging out in Google plus, connecting and sharing with family and friends on Facebook, looking to hire or be hired on LinkedIn, and grouping up and sharing ideas and pictures on Pinterest. Millions of people use social media everyday and are looking to connect with new people. If you don't get your company social you are leaving money on the table, my friend.
It's The Place to Be!
What are the most visited websites on the globe? According to Alexa the top 10 contain social media platforms. Facebook is the number 1 social media site on the list, next is YouTube, and Twitter is number 10. People are on these social sites 24-7 and you could be talking and building important relationships with the very people who are most likely to buy from you. As I have said before social media is like a giant party and you need to be there passing outing out your business cards and making connections.
Put Your Brand in Front of Your Clients
What a great way to give value and gain insight from your clients. You can show them your personal side as well as you gain insight as to what interests them most. Want to test an idea? Run it by the people that you want to attract to your company. Post and see what kind of reaction you get. Every day you can be in contact and get your brand in from of people to remind them what awesome services you have and where to look! Yes, you can get NEW leads and stay in touch with current clients. I hope this was an "Aha moment" for any doubters.
SEO for Your Website
Did you really think I wasn't going to talk about SEO? You know better All of these profiles that you can build generate back links from these popular sites to your BUSINESS SITE! Not just any ole back link but very important back links that show up in search engines. Where do people that are ready to make a purchase go online? That's right, Search engines. People shop online more than ever before and they use search engine to find what they are looking for. You know you want in on that action! I'll take you back to 2003; mom starts business by purchasing a domain and signing up with a company to promote their product. She uses what was social media then and links to her purchased domain. Mom goes humm must get my website in search. Mom does what the big guys do to get her site indexed and at the end of a year mom clears 30K. (This is not a fairy tale that mom was me! True story.)
Easy Access
With a mouse and an internet connection you can tell all your followers and connection at one time about the new product that they'll be dying to purchase. Build a following and millions of people can be reached at any given moment. In less than 5 minutes you can share with every platform worth being on the latest and greats your company has to offer! Oh better still, reward your loyal fans with discounts or gift that only they get for following your company online. See how amazing that will be?
It Cost Nothing
You can advertise, market, and show off your brand for zero money. It costs you only the time you have to invest to network on social media. I spent my time and less than 100 dollars my first year to make 10s of thousands dollars profit in one year. I built relationships and the clients came to me. I studied and found the platforms where my potential clients were spending their time. I created a profile and engaged with my fellow users. It was as simple as that.
Time Sweet Time
What if time is something you don't have? Well there are social media management service providers that you can purchase plans from that KNOW how to make social media work for your brand. If you need help developing a social media marketing strategy or need full service management from top to bottom, there are people that can handle it all. Running my own business was a dream come true for me and I have taken those years of experience and teamed up with the best social media experts in the business to bring companies the same benefits that I received from social media.
What's your favorite way to use social media in your business? Do you still doubt its benefits? I want to hear from you! Leave me a comment and let's socialize!