Marketing & Advertising Magazine

Why Using Facebook is a Must for Your Business

Posted on the 16 August 2012 by Localdirect @localdirectme

Why using Facebook is a Must for your Business

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Facebook has over a billion members, which equates to around one sixth of the world’s population.  That’s a lot of people! When you take this statistic into account, there’s no wonder that Facebook is bursting with potential new leads and customers.  Facebook is too big an opportunity to miss for any business, so why shouldn’t you get a slice of the pie?

There’s no escaping the fact, if you don’t have a Facebook business page, you’re doing yourself a huge injustice.  Your larger competitors will most definitely have a page on Facebook.  And your local ones will be steps ahead of you if they’re on Facebook too and you aren’t.  Businesses are becoming much more aware of the importance of being on Facebook so don’t get left behind.

Bearing in mind our statistic from earlier, Facebook is the ideal arena to advertise your products and services.  Facebook is the modern day equivalent of the Yellow Pages, so if someone wants to find out information about your business, they’re gonna look for you on Facebook.  And if you’re not there, then that’s a potential customer lost.

One real advantage of Facebook is that it’s a great tool for asking for feedback from your customers and listening to what they have to say. People can be reluctant to fill in surveys or complete lengthy forms, but ask them informal questions on Facebook about how you could improve your business, and they will be happy to help you out.  People are more likely to speak their mind when interacting on Facebook, for example, a customer is hardly gonna tell you to your face if they think your restaurant’s decor is looking a little drab, but they’re more likely to be honest with you in the comfort of a social network where they’re less likely to feel awkward or embarrassed.

Interacting with your customers in this way can provide you with a wealth of information, giving you vastly greater knowledge about what your customers want.  After all, giving your customers what they want is surely the key to a successful business, and if you don’t know what it is that they want, then you need to find out, and as we said before, Facebook is the best way by far to do this.

If you’re still not convinced, take a look at the statistics below:

  • 94% of businesses are using Social Media to market their products and/or services.  That leaves only 6% of businesses not making the most of this opportunity
  • 69% of consumers are more likely to use a local business if it has information available on a social network
  • 42% of B2B and 67% of B2C businesses have gained customers via Facebook
  • Inbound Marketing (Social Media/Online) is 62% cheaper than traditional   marketing techniques
  • 97% of an individual’s purchasing decisions are influenced by online marketing
  • 70% of consumers go online as their first port of call to find out information about a local business
  • 92% of consumers trust peer recommendations – only 14% trusting advertisements
  • Facebook Business Pages contribute to your SEO
  • Updating your status on Facebook daily contributes to SEO
  • 74% of Facebook Friends say they value regular posts

Sources –, Hubspot, eConsultancy,, Social Media Today, Comscore, SmallBizTrends

Why use FanBoom?


Still not convinced?  Well if the standard features offered by Facebook are not enough to sway your decision, then the added features made possible by integrating FanBoom with your Facebook page can really take your marketing to another level.  Here’s just a few of the key benefits:

Enhanced Branding

With FanBoom you can create a truly awesome business Facebook page.  FanBoom’s powerful WordPress-based editor enables you to create customised Facebook pages by yourself, avoiding the costs of hiring a designer.  You’ll have complete freedom to build your own page to exactly how you want it, using a range of different themes, layouts and styles which are fully customisable.  You can add cool functions to your page such as slideshows and accordions, increasing the ‘wow’ factor whilst also making your page look highly professional.  In no time at all, you can have a branded Fanboom page, where fans can post comments, share photos, ask and answer questions and interact with you.

Improved Fan Engagement

FanBoom also makes attracting fans simple by making extensive use of some of Facebook’s best viral capabilities.  Engaging your fans with interactive features such as fan gates, competitions and free giveaways has never been easier. Keeping your fans engaged is vital to maintain their loyalty to your brand. Having a variety of activities for your fans to participate in is a great way to achieve this and by tapping into Facebook’s viral aspects, you can be sure that your page will quickly grow in popularity.

Convert Fans to Customers

So, you’ve got Facebook fans, now what?  FanBoom provides multiple ways to improve the chances of fans becoming customers.  By simply capturing the email addresses of your fans into your auto-responder of choice you significantly increase the likelihood that they will become a customer in the future.  FanBoom provides multiple ways to incentivise fans to opt-in for repeat marketing without appearing needy or using aggressive marketing techniques.

FanBoom even have a Store Builder feature where you can set up shop on your Facebook business page, adding another sales outlet without all the overheads.  What could be better?!

Hopefully, you’ll now have a greater understanding of the significance of Facebook in today’s marketing arena.   Ignoring Facebook is no longer an option for anyone who wants to succeed, especially in today’s tough economic climate.  Combined with FanBoom, Facebook becomes a powerful marketing force capable of elevating you above your competitors, separating your business from the masses and most importantly, bringing new customers to your door.

We’ve barely scratched the surface of what FanBoom has to offer so Check out Fanboom today and Sign up for free.

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