Today, small to large businesses are gradually leaning to video marketing to promote their products and services. This medium has been regarded effective when it comes to establishing brand authority across various digital platforms.
Videos can help convey the right message to promote products and services to a target audience.
It’s understandable why video marketing dominates over other forms of digital marketing. Videos are undoubtedly more popular than ever because of their digestible and straightforward format. It allows customers not to get overwhelmed with textual information.
Moreover, videos are no longer considered just one part of the entire marketing scheme. For many businesses, it has now become their main channel to attract potential buyers, improve branding, showcase services, increase customer engagement, and ultimately achieve a good number of sales.
The Power of Visuals
Dr. Lynell Burmark, an education consultant, confirms that the brain processes visual information more efficiently compared to textual information. That’s how TV ads influence our consumer behavior strongly compared to other forms of advertising, such as print ads in newspapers.
With this in mind, it’s clear that businesses need to produce quality, appealing, and clear content that allows customers to recall and possibly purchase the product.
But if you’re still in doubt whether you should try this strategy for your business or not, below are some reasons to consider. You might, later on, want to give video marketing a shot in your business.
1. Inform Customers
Presently, businesses are compelled to approach their customers with a value-based service that can improve their lives, rather than offering them a “sale.” With that said, videos can serve as teachers which can provide your customers a comprehensive yet brief review of your product or service. This is great for busy individuals who would opt to consume content faster rather than having to visit and read blogs and websites.
When a customer visits your website, know that you only have a few seconds to get their attention. However, by using videos, you may be able to promote your brand before they can leave for another page.
Videos are excellent tools that can help deliver and explain difficult concepts. For instance, explainer videos are creative video animations that can expound your brand in a few minutes and transform concepts which no text can. Likewise, short animated videos are beneficial to endorse launches, business ideas, storytelling, and the like.
To get started, there are a lot of generic natural free video maker tools that you can try online. These tools can help you create compelling and original videos that can hook your target audience right from the start.
2. Better Engagement
Video content can better engage customers and prompt emotions compared to other marketing channels. A short video can leave a lasting impression when its content is clear-cut and appealing. Viewers can remember the visuals and details more vividly if they see it in visual form.
Aside from that, videos can help you show off your products in action. Instead of merely posting product photos and descriptions on your website, you can post a video instead to show visitors how your products can be used in day-to-day life. You can even post the video on other social media platforms to garner more views, shares, and engagement. The more platforms you utilize, the better your chances are for customer engagement.
Nearly every individual has a social media account where they can access and watch videos anytime, anywhere. Paired with consistent efforts and strategic tactics, customers may recognize your brand as more valuable compared to others. All of this can potentially boost the engagement and conversion rate of your business posts.
It’s also important to note that video marketing is constantly evolving due to changing trends and market preferences. For example, you can boost the reach of your videos by plugging them into an influencer’s channel.
In addition, your business is not limited to pre-recorded videos anymore since live sessions can be streamed at any time. Live streaming is a great way to engage customers and provide information on an interactive and real-time basis, as opposed to recorded videos.
3. Builds Trust and Credibility
Trust is the cornerstone of business and sales. Hence, the main intention of video marketing should boil down towards establishing rapport and improving client relationships. You can take advantage of videos to show off the transparency and authenticity of your business. It’s a great tool for you to be able to communicate personally with your target market.
Video testimonials can be a great strategy to build a strong connection with customers. It can also offer you an advantage over your competitors. Likewise, promotional videos can foster trust as this informs customers about the brand. The more authentic and effective your videos are, the more you can build that foundation of credibility.
Summing It Up
Videos have always been a versatile, engaging, and reliable tool to promote products to a wide array of customers. From educating customers to building trust, a lot of businesses can truly benefit from video marketing.
