Has this thought “why blogging is important” ever crossed your mind? Well, blogging has dozens of great benefits that make it an essential thing to do for businesses as well as individuals.
If you are interested in knowing more about why blogs are important, this article will be very helpful for you. Here I am going to share the importance of blogging and why your business needs a blog.
So, without any further ado, let’s get started –
Why blogging is important for businesses and individuals
1. Educate Your Prospects
One of the best benefits of blogging for business is that it helps you educate your prospects. It allows you to connect to your readers directly and help them know about your business. You can start by answering the most common questions around your niche.
Further, you can anticipate the problems your readers may have and start showing solutions. Once you manage to make your blog a reliable source of information for your readers, you can start telling them how your products can help them.
2. It helps you drive traffic
One of the main reasons why your business needs a blog is that it allows you to answer the queries that your potential customers are looking for. Further, you can create other relevant articles for your targeted audience. This will help you drive traffic to your blog.
You can use this traffic to convert your readers into potential customers. After all, it is pretty evident that the more traffic your blog has, the more leads you can generate. Data has shown that companies that blog frequently generate more customers than companies that don’t blog at all.
3. Boost your brand identity
Do you know that B2B companies spend almost 5% of their revenue on marketing while B2C spends over 10%? Well, many companies do that just to present their company as a brand.
Blogging is an opt-forgotten yet the cheapest form of marketing. Though it takes time to boost your brand identity with blogging, blogging can be the best option in the long run. That is mainly because blogging allows your readers to connect with your brand, both emotionally and psychologically.
When you blog, you allow your readers to see a personal side of your business. This personal side often gets forgotten in the outbound marketing techniques. But when you publish blogs, readers can understand your company’s vision, corporate standard, and personality.
To get the most out of your blog, you can tweak your writing style, the sort of images you use, and the most important, the layout of your blog.
4. Blogging helps you to create content for social media
Ask your social media manager, and you will find that creating meaningful content for social media isn’t that easy. But when you blog, you are actually creating content that people can share on social media. As a result, you get more reach and exposure to a new audience.
Blogging can help a lot to keep your social media profiles active without rushing over finding new content. If you have a team, you can talk to them about how they can drive your social media traffic to your blogs and vice versa.
Overall, these blogs can be a great part of your social media content marketing strategy.
5. You can convert your blog’s traffic into leads
Obviously, your very first goal should be to drive traffic to your blog by publishing multiple posts and doing proper SEO. But once your blog starts receiving traffic, you can start converting that web traffic into leads.
The more posts and traffic your blog will have, the more leads you can generate. You can simply do that by adding a lead-generating call-to-action to each blog post. You can directly promote your products in such a way, but that will be a turn-off for most users.
Instead, what we recommend is to offer something such as free ebooks, free webinars, fact sheets, trials, big discount alerts, or something else for which your readers would be willing to share their information.
Here is the step-by-step guide that you can follow to convert your blog’s traffic –
- Create content for your blog that may help you drive traffic.
- Evaluate and find some freebies or discounts for which your readers would like to trade their information.
- Create a pop-up or banner call-to-action offering freebies and include them in your blog posts.
- Set up a landing page where your readers can fill in their information to get the freebies.
- If what you are offering is compelling enough, your visitors will fill out the form to get that. In return, you will receive their personal information.
However, one thing to understand here is that you cannot convert all your readers to lead. Instead, we recommend you set a minimum benchmark for the first month and see if you are able to achieve that. If you can, you can simply improve it each month with some progression.
If you are getting a terrible visitor-to-lead conversion rate, you need to look at what you are offering. There are chances that your freebies, offers, or whatever you are offering isn’t compelling enough.
6. Blogs help your business establish authority
One of the best benefits of blogging for business is that you can help the general audience as well as your customers by answering their queries. When you do this consistently and manage to attract users, you establish yourself as a reliable source of information in their eyes.
While establishing authority or appearing as an industry leader might not help you grow your number of sales drastically, it will have a lot of impact in the long run.
For example, when somebody comes to your blogs to find the answers to their questions, there are great chances that they may become your customers. That is because your blog helped them with their queries.
Similarly, when you start publishing blogs, you will make a knowledge base that can be used by salespersons to answer questions that require in-depth explanations or documentation. Plus, it helps your business to look like a professional.
7. You can use blogs to position your business as an industry leader
When you constantly write high-quality blogs related to your industry, you not only help others by educating them. But since you are showing your expertise in that specific industry, you position your business as an industry leader.
For example, suppose your company designs boots. So, when you write about the different types of materials used in boots, how to check the quality of boots, different fashion tips, different types of shoes, how to style them, and more, you will help your readers pick the right type of product for them.
This way, you will not only help them, but also you will market your skills for your business, your company’s knowledge, service, and your products too. When you show your knowledge about your industry, you also gain trust in the eyes of your consumers.
8. Allow you to form a connection with your customers
Blogs also open a way to form a strong connection with your customers. Whenever your customers come to your website, they can read about your business, products, and other things.
They can also interact with your posts by leaving comments. To form a better connection, always focus on answering their queries. Those replies will make a good impression in the eyes of other upcoming customers as well.
Additionally, along with writing meaningful content, you should also write about topics on which your readers will like to engage. When you encourage this, such people will be more likely to engage in other regular articles.
9. Help you increase search engine rankings
Blogs increase your website’s search engine performance in multiple ways.
For example, freshly updated content is one of the major things that can help you beat your competitors on SERPs. But on a regular website with just product pages, continuously updating fresh content isn’t possible.
But when you start writing blogs for your business, you will have endless keyword ideas to write about. Simply create a list of all the keywords, do some research to shortlist less competitive keywords, and start writing articles on that.
This way, you will always have fresh content on your blog, and the more freshly published articles your blog will have, the more traffic you can drive.
Another great benefit of regularly blogging is that when you have so many articles, you can interlink your products to the relevant articles. Interlinking is another important factor that Google’s algorithm considers for SERPs rankings.
Another important factor that Google considers for ranking is relevancy. Even though your business website will have good relevant content, blogs can help you take that relevancy to the next level. This is the reason professionals consider content marketing or SEO as an important part of marketing strategy.
10. Blogging gives you freedom
This one might not be very relevant for businesses, but you will highly relate to it if you are an individual planning to start your blogging journey.
One of the main reasons people are shifting to full-time blogging is because it gives them the freedom to work from anywhere at any given time. For example, suppose you write a high-quality article that took you around 3-4 days to complete.
Once you publish that article and it starts ranking on SERPs, your blog will start receiving traffic. The good thing here is that your published article will always be on the internet, and it will help you drive traffic as long as people search for that query.
Now, I am saying that in blogging, everything goes in autopilot mode. You will have to look after different SEO-related stuff and other things, but still, you will be the boss. And you can manage all those things while you are on vacation or traveling or doing something else.
Additionally, if you are an individual, you can focus on monetizing your blog. The good thing is that there are dozens of ways that you can follow to monetize your blog. Some of the most popular monetization techniques include affiliate marketing, advertisements, and selling ad spaces.
One more great way to monetize your blog is sponsored posts which are getting much more popular nowadays. In this, you need to promote other businesses’ products, and you get paid for it in exchange.
One thing that I really like about blogging is that if you write about evergreen topics, your blog’s traffic will only go upward. For example, you published an article this week, and it took around 4-6 weeks to rank.
As long as your article is in the top position on SERPs and people are searching for that query, your post will generate traffic for you. Now think if you publish one such article every week. This makes blogging a highly scalable option for making money.
Obviously, you will not see the results overnight, but the more time you put into it, the more traffic you can generate and the more money-making opportunities you can grasp.
11. You can use the blog to share company news and stories
Blogging is not only about writing educational content, but you can also share your company’s insights, news, stories, and other things with your readers. You can share stories of how you started your journey and reached the height you are currently at.
You can also share stories of your employees, share interviews, and more. Stories tend to inspire people and help them form a connection with your business brand. Therefore, publishing inspiring stories will help you make a better brand image for your business.
12. You will learn new things
If you are an individual planning to start with blogging, you will have a good chance to master the niche you will write about. For example, when I started, I used to write about technology as I am a computer science engineer by education who professionally turned into a blogger.
But later, when I was planning to start a finance blog, I had to educate myself about that industry. Later, after reading a lot of online journals, books, and other things, I managed to pull off a finance blog. Currently, I write about marketing and SEO.
And this is not the case with me only. Almost 95% of successful bloggers don’t have a degree or educational background (or initially had) about the niche they write. They educate themselves first and then help others to learn the same thing.
If you decide to start a blog, you will also learn a lot of new things. Even if you avoid tapping new niches, you will have to learn about things such as marketing, SEO, SMM, and more.
Alternatively, if you want to skip the learning phase, you can hire writers who have experience and knowledge of that particular field.
13. You will become a good writer
There is a famous saying, the more you do something, the better you become at it.
This is a 100% true statement, and you might not believe it, but when I started my blogging journey, I was terrible at writing. But things changed with time.
If you are already good at writing, you are blessed, but if you are not, you can start right away. If you are not confident about your writing or concerned about grammatical errors, you can use tools like Grammarly, Ginger, or Linguix.
Closing Comments
If you have made this far in this article, you must have understood why blogs are important. The answer to the question of what is blogging good for is that blogging is good for everything. Whether you run a small business, own a big company, or are an individual who wants to make money online, blogging can be a great choice for you.
Blogs can be a great asset to your business as they can help you drive more traffic, generate leads, form a good connection, and, most importantly, help you improve your overall web visibility.
The good thing about blogging is that it is very easy to start and execute. Plus, the blogging community is quite big, and you can get all the resources to start and run a blog on the internet.
With that said, here I am wrapping up this article. If you have any questions, feel free to shoot them in the comment section below. Our team will try to answer ASAP.
