Coinbase is delighted to announce an expansion in its ecosystem investment in the WNBA (Women’s National Basketball Association). In addition to the League, our new partners include the Women’s National Basketball Players Association (“WNBPA”), two franchise partners, the New York Liberty and Seattle Storm, and two of the league’s top talents, Sue Bird and Jewell Loyd.
Coinbase believes that similar to the WNBA, the cryptoeconomy will be established by intelligent and imaginative women who are rewriting social conventions and embracing the future. While the WNBA begins on a long-term makeover of their league, having announced the largest-ever capital raising for a women’s sports franchise in February of this year, Coinbase is committed to bringing the next 100 million customers into the crypto economy.
Coinbase has simplified the process of promoting cryptocurrencies to new partners and WNBA fans. During this year’s Rookie Orientation, we provided the top rookies invited to the Draft with a crash course in crypto and NFTs. According to the WNBPA, all 144 WNBA players will have Coinbase accounts and crypto assets, allowing them to learn more about the industry. Fans of the New York Liberty and Seattle Storm will have the chance to win cryptocurrencies via contests and interact with web3 through in-person activations. Fans of Sue Bird and Jewell Loyd may anticipate them to have a similar impact in crypto and NFTs as they have in basketball.
Coinbase’s partnerships with the WNBA and WNBPA aim to boost women’s participation in the cryptoeconomy and web3, and our new partners will assist us in achieving this objective.
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