Self Expression Magazine

What You Should Know About Creating and Running a Successful Blog

By Lisa @Lisapatb

A Successful Blog - How to Create and Run One

Are you wondering how to start a successful blog today? You are not alone.

Blogs have become an essential part of the modern Internet experience. They play a key role in marketing as well as dissemination of information to users interested in a particular subject. The word "blog" is a truncation of the word "weblog".

This word indicats the informal, diary-style nature of these long-form, informal, web-based entries that often allow readers to comment and engage with the content creator, or blogger.

With millions of active blogs covering a variety of subjects, the format continues to be a great way to connect with others. Many bloggers have parlayed their sites into popular web destinations. Not only becoming popular public figures, but generating significant income in the process.

What You Should Know About Creating and Running a Successful Blog

Do you have a passion for a particular area of interest that inspires you to share with others?

Here's what you should know about starting and managing your own successful blog.

They play a key role in marketing as well as dissemination of information to users interested in a particular subject. #blogging #InspireToThrive Click To Tweet

Creating Great Content Consistently

A successful blog is one that builds a faithful audience. It will be difficult to build and grow an audience if your blog isn't regularly updated with great content. First, your blog needs to have a distinct personality that appeals to the intended audience.

Generic entries that don't have a specific tone of point or view won't engage your visitors to leave feedback. Secondly, your entries should be informative, trustworthy and engaging to your intended audience. Ryan Biddulph of Blogging from Paradise does this consistently on his blog.

For example, if you're blogging about visiting Vegas, your readers expect your entries to be well-written, interesting and knowledgeable about the area.

Furthermore, if your blog entries are few and far between, you'll have trouble growing a following as visitors won't know when to expect updates. Great blogs need content writer s to generate informative and worthwhile posts that help maintain quality and consistency.

It will be difficult to build and grow an audience if your blog isn't regularly updated with great content. #bloggingtips Click To Tweet

Finding the Right Platform for a Successful Blog

In addition to having great content, you need to make sure that your blog is attractive and professional-looking. Fortunately for you, there are many blogging platforms with free, customizable design themes. This will spare you from having to learn HTML or how to code. (Though at times it does help!)

You can also look for platforms that are catered towards certain types of objectives. Choice blogging for business or to display your creations for discussion and purchase. You don't need to have a degree in graphic design or programming to create a blog that not only looks really good.

But you do need a blog that is fully functional across operating systems and browsers, including those on mobile devices.

You need to make sure that your blog is attractive and professional-looking. #InspireToThrive Click To Tweet

Growing Your Audience With Social Media

Social media platforms such as Instagram, Twitter and Facebook can be used to market your site to its intended audiences. Many social media sites can be used as the basis for your blogging.

For example, if you'd like to blog about creating resumes or writing cover letters, a site like LinkedIn which caters to a professional audience can be a great way to start blogging and/or to drive followers to your site.

If you'd like to write about photography or graphic design, Instagram and Pinterest may work well as a way to build a following that can be directed to your blog for more in-depth details and discussion about your content.

You may consider enhancing your content with YouTube or other video-based platforms.

Interacting With Readers

Successful blogs generate discussion, not just between you and your audience, but among readers as well. You should encourage your readers to interact with you and each other where possible. Faithful readers will provide the feedback that helps make your blog a better source of information.

Make sure that it's easy for your readers to provide comments. If your site becomes known as a place for interaction, you'll build a community through word of mouth and shared content. You may get negative feedback from time to time.

While you always have the option to delete, consider that engaging with your critics may foster great discussion and possibly, win them over.

Darren Rowse of ProBlogger a master at this one. For years he continues to generate a lot of comments on his blog posts.

What You Should Know About Creating and Running a Successful Blog

Blogging for You

Don't let negativity prevent you from updating your blog regularly.

Blogging is not only a great way for you to indulge your passions and the things that you care most about. A successful blog has informative and well-written content that fosters discussion among readers and keeps them coming back for more.

A great blog is also easily readable and works for visitors among multiple platforms, operating systems and devices. These are just a few tips to make sure you've got the essential elements for blogging success.

Of course it does take a lot of time and hard work to make your blog a successful one! Lastly, I'd love to know in the comments what other tips you would add for someone starting a blog today 💬


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