Gone are the days when a company like Apple could just launch a flagship phone or two. Consumer demands have evolved quite a bit in the more than 13 years since the company released its first smartphone and its offerings have had to evolve with it. This now means more than ever to offer a wide range of choice in terms of feature set, size and price.
Apple actually announced four phones at today's event: iPhone 12, 12 mini, 12 Pro, and 12 Pro Max. Add to that the fact that the company is keeping the 11 for a lower price and that leaves iOS devotees with more options. than ever when it comes to buying a new phone, with starting prices ranging from $ 599 to $ 1,099. And, of course, the configurations go up from there.
All of the new devices announced today share some key common characteristics: 5G connectivity, the new MagSafe magnetic connector, OLED displays, and the A14 chip, to begin with. They also have the new iPad Pro-style design, complete with straight edges that allow for the placement of additional antennas for next-generation wireless connectivity. From there, however, things get complicated. There is a wide range of sizes, cameras and capacities for beginners.
Here is a handy chart to keep everything in order:
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