What is the funnel in Google Analytics?
This answer can be gotten in the form of an example. There are certain WebPages, whereby, you as the surfer have to pass through a set route of pages in order to arrive at the goal page. For example, if you have an online shop, or any other type of e-commerce site, you will have the front of the shop
where the goods you are selling are displayed. When a customer logs on, they will select the items that they want, and add them to the shopping cart.
Thereafter, they will enter their shipping details and payment info. After this, they will submit the order, and wait to get to the confirmation page. In this case, the confirmation page is the goal page, and the process they have to go through to get to the confirmation page is what is called the funnel.
The relevance of the funnel process in Google analytics
The funnel process is, therefore, the set of steps that customers follow to shop for an item. Tracking the funnel process is important in Google analytics because as a site owner or developer, you will need to see at what point of the funnel process customers abandon the process. If you look at the case of an e-commerce site, if 60% of the customers leave the process when they reach the payment details page, this means that there could be a problem on that page. This cannot be ignored because it is an indication that you are selling 60% less than you ought to, especially, if the payment details page was working optimally.
How to create an effective funnel
Obviously, you need to have a working Google analytics account in order to start the process. The first step will be to navigate to ‘enter goal information’. This will lead to ‘enter funnel information’. Once you are on the page, you will be prompted to enter the URL page for the first step. You can use a website where many people go to so that they reach a certain goal. Here, you will select a name for the step that you have entered. Click on the required step box, and see if the website is counted. Proceed through the subsequent steps using the procedure described above. Once you are finished, you can view the funnel process, and be able to determine the percentage of people that make it to your goal page.
Factors that determine the success of the funnel process
The success of your sites funnel process to customers will depend on:
- The goals that you set: Be very careful when defining goals for the process
- The user friendliness of the steps that are part of the funnel process
- Customers, or visitors, of a site usually abandon it at the pages that are a little difficult to navigate through
That is a just a simplified summary of how the funnel process works in Google analytics. To be successful with your goals and funnels, an in-depth study on the two topics is vital.
What is the funnel in Google Analytics?Reviewed by Admin on
Mar 14
Rating: 5.0
What is the funnel in Google Analytics?
This answer can be gotten in the form of an example. There are certain WebPages, whereby, you as the surfer have to pass through a set route
5 / 5 stars
