What is SEO?
SEO means search engine optimization and Search Engine are Google, Yahoo, Bing and more. Any of keywords or query you can search in all search engine and whatever the result you will get that is result based on seo algorithm. The entire search engines having own algorithm and process and flow. The entire search engine is work based on quality content. Generally, People are search in search engine (e.g. Google, Yahoo, Bing) as per their requirements and needs. And Search engine will show related content with right result on time. Time to Time search engine are sharing there updates to all to give right and accurate information to users who are searching information. If you are wonder why some of these websites can rank higher on the search engine, while your websites just hardly be found by your target audiences. In reality, the powerful Internet online marketing strategy called SEO.
To say simple way SEO is just process to improve your website keywords ranking, traffic .
How to do SEO?
Now a day’s Many peoples can easily understand the basics of SEO but for advance they have to learn more. Once you can understand the concept and if you can spend more time on the practical, you can do SEO by Yourself. Doing Right SEO is more and more important than just doing SEO because only right and perfect SEO can get good number of visitors and rank your site in search engine result page in Google Yahoo or Bing. And in case if you do wrong SEO practice, your website rank may further drop down in search engine.
In SEO content is king. All the search engine like Google, Yahoo and Bing only focus on right and relevant content to give you top ranking. SEO is process to help boost rankings so that content will be placed where searchers will more readily find it. The entire search engine having own strategy for SEO guideline. Every website owners should follow that guideline to do right way SEO for their website to increase traffic, top ranking with keywords.
On Page Optimization:
- Website Validation
- Meta Tags Optimization
- Images Optimization
- Tag Checker
- Spiders Analysis
- Google Analytics Setup
- Webmaster Setup
- Web Page Crawling
- Sitemaps Creation
- Broken Links Checking
- Inner Page Optimization
- Content Optimization
- All Pages Speed Optimization
- Proper URL structure analysis
- Canonicalization Check
At the beginning of this article, I have told you that SEO was a lot like camping. In SEO There are lots of factors are consider to run properly campaign.
Off Page Optimization:
- Profile Management
- Blogs Submission
- Articles Submission
- RSS Feed Submission
- Social Bookmarking Submission
- Press Relish Submission
- Guest Comment Posting
- Classified Submission
- Profile Management
- Video Marketing
- Group Posting
- Forum Posting
- Social Media Optimization
- Infographic Promotion
- PPT Promotion
- Content Marketing
Off Page optimization is always increase you traffic with keywords ranking easily. So do more focus on Quality link building which will give you more impact on your website marketing world wide.
How to improve seo?
Before starting anything else, first to setup your website online, you must have a domain name and web hosting, and SSL certificate.
• sitemap
• terms of use
• privacy policy
• contact us page
• cookies notification
• and index your site at Google Webmasters
The important factor for building a strong website is research.
- Keyword and competitor research.
- Research keywords with volume for your homepage and all sub pages.
- Keep them organized by product, page and use.
- Separate popular keywords from long tail keywords.
- Do not do the keyword stuffing in whole website again and again!
- Research which keywords your competitor’s use in there website (this is a good idea to if you are install the Free Moz Toolbar).
- Remove all the links where your competitors get their inbound links.
- Make a keyword list for your Blog posts (yes, you must have a blog in website).
- Pay attention to the site architecture. UX & UI are crucial. You also to always notice that your competitors, what they do and how they doing it. Certain information will helps to make more traffic/sales, then take action on it.
- Now focus on how to make your site mobile friendly and user friends to easy way to find by prospect visitors. Is it photos? Colors? Background? Testimonials? Easy & clear steps?
- Define your target group.
- Make a list in calendar for your daily actions plan and work accordingly.
- If your site is on air, then spot any site errors and write down all given suggestions.
- Fix any website speed issues. (or hire an expert)
- Keep it mobile friendly. Check your website at Google. These tools give you a free report: based on
- You know what we should need to improve in website.
Next level SEO Research
Every day and week you have to test absolutely every single page of your site with tools:
• Google Analytics
• Keywords
• PPC campaigns
• A/B testing
• Search from different browsers and devices
Conclusion:
Search engine optimization is important because: Users trust search engines and having a presence in the top positions for the keywords. SEO is good for the social promotion of your web site. In Low Cost Better ROI. Take Your Business to the Next Level. Higher Brand Credibility, People Trust Google. Now a days search engine optimization (SEO) is main and important things for all websites owners.
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