What is Keyword Research? Types And Keyword Metrics [Guide]

Posted on the 22 November 2018 by Burim Bekteshi @AllSEOBasics

What is Keyword Research?

Keyword Research is a process that every website owner, blogger, a small business owner must do so that it starts the Search Engine Optimization of his/her website, blog, product in the right order.
When you do SEO for your website, the first thing you should think of is what keywords to target on your pages and then to begin to optimize those pages around those chosen keywords.

What is Keyword Research?

What is Keyword Research?

The process of choosing those keywords is known as a Keyword Research.

How to choose which keywords to target?

The most important thing in the keyword research process is to know how to choose the right keywords, what are the main criteria that we should use to select the keywords that we should target.
In the web, there are a lot of articles available where you can learn how to do keyword research, but sadly a lot of them are not good explained or they do are not on point and updated about keyword research.

Types of Keyword Research

There are multiple types of keyword research, and that is by taking into consideration the aim of the process is why we are doing keyword research and what is the main purpose why we are doing it.

1. Keyword Research for SEM Campaign

Search Engine Marketing, shortly known as SEM, is a paid method of internet marketing to advertise on the different websites of the internet, with the main purpose of increasing traffic and conversions on the internet.
For SEM to be successful, the successful process of keyword research is also a must to be done and used to know what keywords to target in the SEM campaign.

2. SEO Keyword Research

Keyword Research for Search Engine Optimization is the reason why I am writing this article, is a service that I offer as a freelancer.
The process helps to identify keywords that we need to target on our pages and optimize around them so that we rank high on SERP (search engine result pages).

3. Keyword Research To Help Sell on Big E-commerce Online Websites

A lot of business owners, producers, and sellers, use big e-commerce websites to sell their products, services online.
These online e-commerce websites are huge and have a lot of competition and to be able to to be seen on these site's it is needed optimization of the product listings to be done, and in this case, the most important factor is to know which keywords to target in the listings.

4. Social Media Keyword Research

In these last years, social media have become very important for the website owners, bloggers, etc, to increase traffic, conversions, sales, etc...
There are different types of research for the optimization of social media, and the most popular ones are for Youtube and Pinterest.

Keyword Metrics To Be Considered for Keyword Research

When doing keyword research, there are a lot of metrics available in the keyword research tools, and we need to know which ones to use for identification of the best possible keywords.

1. Search Volume (Usually Monthly)

Search Volume is the most important factor in the process because we need to know how much are people searching on the internet for the keywords we are choosing to focus.

2. Cost Per Click (CPC) 

CPC is important for the paid campaign of search engine marketing, but not only, because it is important also for SEO, because the higher the cost per click, it means that keyword has higher buyer intent and higher conversion.

3. Paid Difficulty 

Paid Difficulty is a metric important in the paid search campaigns and helps to know what kind of keywords to target.

4. SEO Difficulty 

SEO Difficulty is one of the most important metrics in the process that needs to be identified.
It serves to us to know the difficulty of a keyword to be ranked in search engine result pages.
Sadly, not all the SEO tools offer to reveal this metric, and even those that offer this, some of them are not accurate.

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