Campaign management is a marketing initiative that is often centered around a service or product that a business offers. Campaign management is the planning, execution, and analysis, and tracking of such a marketing initiative. They usually involve numerous pushes through social media, emails, print materials, giveaways and more to involve or attract potential buyers. The purpose of marketing campaigns is to have more buyers who are looking for a solution to a problem .
The campaign should indicate that such a problem will get resolved if they use a service or buy a product. Campaigns are very important for raising awareness of a brand and engaging the audience. If you are interested in a career in digital marketing, contemplate doing a digital marketing diploma in Canada. Keep reading to learn about the different types of campaign management.
1. Traditional media campaign
A traditional media campaign is a campaign that utilizes traditional media for increasing brand awareness as well as promoting a service or a product. Some of the most common traditional media outlets include campaigns on TV, print, direct-mail, or radio advertising. An example of a traditional media campaign is putting up advertisements in a local newspaper or TV channel to let potential customers learn about your business.
2. Seasonal push campaign
A seasonal push campaign is a campaign strategy that promotes products or services on a seasonal basis. Seasonal push campaigns are utilized by companies that witness an influx of business seasonally. For example, a retail store may put up ads on social media to inform customers about a sale (winter sale/summer sale) for increasing the revenue of a business.
3. Product launch campaign
Product launch campaign is done when there’s a new product to be launched and it involves marketing campaigns that aim to spread awareness of a product and how it can resolve the problems that your customer is facing. A product launch campaign is usually executed by a manufacturer in collaboration with their distribution partners. For example, if a shoe company is launching a new pair of sneakers for women, their marketing campaign should focus on attracting women buyers of a certain age group, and their campaign would involve strategies like social media advertisement or emails to existing customers.
4. Brand awareness campaign
A brand awareness campaign is a marketing campaign which focusses on strengthening the awareness around a brand or service. Larger brands usually implement brand awareness campaigns on a regular basis to maintain the popularity of a brand.
5.Contest marketing campaign
Contest marketing campaigns aren’t exactly new but have garnered popularity due to social media. This campaign type focuses on increasing the website traffic in an organic way. Many companies run a contest marketing campaign on social media by encouraging users to enter a contest. A common example is seen when a company asks to tag your friends, or comment on a post to avail an advantage. This gives the business new followers due to the participation of more people. It is a great way to boost brand awareness.
There are many other types of campaign marketing and newer strategies are coming up as time goes. Join a program today to start learning.
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