To begin with, Digital Marketing is an advanced form of marketing that uses the internet and digital technologies to connect with customers. In addition, this advanced marketing practice interacts with customers at every stage of the buying journey and guides them throughout the journey. It's much cheaper than traditional marketing and is capable of covering multiple times more areas. To know about it in detail, you can visit Digital Marketing Training in Delhi.
What Careers Can I Explore After Learning Digital Marketing?
Traditional Marketing is much more useful and cost-friendly than traditional marketing practices. Therefore, 90 percent of businesses choose digital marketing over traditional marketing methods. Digital Marketing allows a business to focus on a specific group of people and ensure that they can easily contact the business. Here are some of the leading career opportunities you can explore after learning Digital Marketing. However, a career in digital marketing is not just limited t these opportunities. Many institutes provide Digital Marketing Online Training in India and one can enroll in them to start a career in this domain. Apart from the below-given opportunities, there are many other careers too, that you can explore after learning Digital Marketing.
- Digital Marketing Manager- Digital Marketing managers are those professionals having least than 5 years of experience in the digital marketing field. These professionals are highly in demand and having certifications to prove your expertise will help you get quickly hired. The primary responsibility of Digital Marketing Managers includes leading the digital marketing team. Furthermore, these professionals also need to directly report to the management about the company's performance. After having good experience and skills, you can expect a salary between 12-20 lakhs per annum.
- Search Engine Optimization (SEO)- SEO is one of the most trending topics of this era as everyone is talking about it. SEO executives have to deal with the processes that affect the visibility of a website or a web page in a search engine's unpaid results. Using SEO techniques along with a PPC campaign helps a business get at least 25 times the click rates. Furthermore, it also helps in increasing the expected profit rate. Therefore, numerous companies look towards hiring these professionals.
- Social Media Marketing- Social Media Marketers are responsible for helping a business gain traffic via social media sites. The primary objective of Social Media Marketers is to create content for attracting attention. These professionals also need to persuade readers to share it across their social networks. In this domain, you can expect a starting salary between 3 lakhs to lakhs per annum.
- Content Marketing- The content marketing field focuses on creating and distributing valuable, relevant, consistent content. The whole purpose of content marketing is to attract and retain a clearly-defined audience to drive profits. This practice costs at least 62% less than traditional marketing and it generates 3 to 4 times more leads. Thus, making it a large asset for a company. As a content marketer and developer, you can expect a fresher salary ranging from 3 LPA to 4 LPA.
- Content Marketing Manager- As a content marketing manager you will be primarily responsible for marketing the content for your company. Along with this, you will have to do numerous other tasks too such as managing blogs, drip marketing campaigns, sales page copywriting, ebook publications, guest blogging, video marketing, email communications, and a little PR. These professionals are managing heads and can expect a salary between 10 to 15 lacs per annum. To become a content marketing manager, you need to have a minimum experience of 3-4 years in this domain.
- CopyWriter- Copywriters are responsible for a vast number of functions and they need to work with many people in the digital marketing team. They have to help the content team refine their content for better reception. Along with it, these professionals have to work with social media managers to post better words on social media channels. Copywriters also conduct research for writing better ad copy. To be a copywriter, you need to have skills such as proficiency in English writing and speaking.
- Search Engine Marketing- SEM is a branch of internet marketing that focuses on promoting websites. Search Engine Marketers increase the website visibility in search engine results pages (SERPs) by using various methods like paid advertising. Search Engine Marketing may use Google search engines, but it mainly refers to marketing with the help of Google AdWords. In this career, you can expect an average fresher salary for Search Engine Marketers is 468,000.
- Inbound Marketing- This is another beneficial career that you can explore after learning Digital Marketing. The average salary for an Inbound Marketer ranges from 4 lacs - to 6 lacs per annum. Their significant roles & responsibilities are managing the funnel and conversion at each stage. Furthermore, these professionals also need to deal with conversion rate optimization, drip marketing, and lead nurturing. They further create a strategy for attracting customers using content marketing.
- Conversion Rate Optimizer- As their job title suggests, these professionals are responsible for increasing the conversion ratio with each stage of the marketing funnel. In addition, they need to work with numerous professionals like inbound marketing managers, and content writers. They have to use various tools to achieve higher conversions such as CrazyEgg.
Conclusion
Digital Marketing practice interacts with customers at every stage of the buying journey and guides them throughout the journey. It allows a business to focus on a specific group of people and ensures that they can easily contact the business. There are many promising careers you can explore after learning Digital Marketing. The above-given careers are definitely best after learning digital marketing, hover, apart from these, there are many other careers too.
