Business Magazine

What Are the Best Brands in the World?

Posted on the 29 April 2011 by Chrisbrown @ChrisBrown330

Who are the Best Brands in the World?

In my opinion, you have to define the word BEST – I think it can be subjective. Most recognized? Widest appeal? Most valuable if you were to sell the brand? Greatest Goodwill? Most respected?

CNBC released these Best Brands in the World in March 2011 Top 3: Google, Microsoft, Wal-Mart.

Interbrand issued a report on the best Retail Brands for 2011. Top 3: Wal-Mart, Target, The Home Depot.

We have all seen similar reports.  But what does that mean to us, the marketing and branding managers who are trying to build brand awareness and market our company, its products and services to our target market? 

Let’s take a look…

Besides being huge consumer brands, what actually makes these brands great? I think that they all have:

  • Consistency – They are not changing things constantly, but layering.
  • Strong positioning – You KNOW what they stand for.
  • Frequency of communication – the brand uses traditional and nontraditional marketing, advertising, PR and promotion
  • Clarity of focus – They know their target market and keep that in the forefront.
  • Exclusivity – the brand does NOT try to be all things to everyone.

When you are building your brand, what lessons can you learn from the “biggest and the best” brands?

  1. Do you have a style guide?  If so do you share it with everyone on your team?
  2. Do you have a consistent communication message to your focused target market? If so, write it down, right now, in an email to yourself.  Oh yeah, and attach the style guide in that email.
  3. Is your brand exclusive?  Who do you exclude? And who are included?  Add that to your email and hit send.

You don’t need to send me your email, but if you’re able to do this, just pop a comment below and let me know.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Carolina Strong & Have You Marked Yourself Safe?

    Carolina Strong Have Marked Yourself Safe?

    Still getting through Hurricane Florence here in the Carolinas. While I live in central NC, we have had our share of flooding, trees down, power outages and yes... Read more

    The 18 September 2018 by   Midlifemargaritas
    LIFESTYLE
  • Questions to Be Asked About Discussion of Sexual Abuse: Why Is Abuse of...

    Questions Asked About Discussion Sexual Abuse: Abuse Vulnerable Females Adult Males Shrugged Easily?

    Speaking from the vantage point of a "but half-woke" straight male, David Roberts writes, Sexual discrimination, harassment, and abuse are everywhere. Read more

    The 18 September 2018 by   William Lindsey
    LGBTQ, RELIGION, SOCIETY
  • What to Do Instead of Counting Calories?

    A while ago, Dr. Andreas Eenfeldt met Dr. Jason Fung to discuss calorie counting. Is it the best way to lose weight or is it more complicated than the theory... Read more

    The 18 September 2018 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Boeing 787-9 Dreamliner

    Boeing 787-9 Dreamliner

    @ San Francisco, CA June 2018 A Virgin Atlantic Dreamliner on final approach for landing at SFO.  Virgin operates 17 Dreamliners in their current fleet,... Read more

    The 18 September 2018 by   Htam
    PHOTOGRAPHY, SOCIETY
  • On Waiting…

    Waiting…

    We are sitting in a government office in Suleimaniyah (commonly called Suli) and we are waiting. We left Rania at seven in the morning. The sun had already... Read more

    The 18 September 2018 by   Marilyngardner5
    RELIGION, SELF EXPRESSION
  • Is Low-carb the Best Treatment for Reversing Diabetes?

    Low-carb Best Treatment Reversing Diabetes?

    The diabetes diet debate has shifted, and the result could save millions of people. The question used to be, is a low-carb high-fat diet dangerous? Is it going... Read more

    The 18 September 2018 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • London Design Festival 2018 - Interesting New Designs

    London Design Festival 2018 Interesting Designs

    15 - 23 September 2018 chair ‘Iklwa’, design Mac Collins at 100% design Leading bathroom brand VitrA participates for the first time in designjunction,one of th... Read more

    The 18 September 2018 by   Trendoffice
    HOME, INTERIOR DESIGN