Google search engine processes more than 3.5 billion search queries every day and quite many of them revolve around different business industries and how to use different products. In such circumstances, wouldn’t you want your website to appear in the top results when a user asks a relevant question? Well, this is what digital marketing is here for and SEO plays a special role in making your website prominent among the others.
Different marketing approaches a company looks forward to!
The present era demands strong digital marketing in order to establish the presence of your business in the online world as well as in the global market. As this is an entirely different department, you’ll have to give it its due time. For marketing, there are usually three ways to adopt.
Number one is that you can build an in-house marketing team and conduct all the practices under your supervision, second is to focus on the collaborative method while third is to outsource SEO to an agency. Each one of the options has its pros and cons but here we are interested in sharing the positive experience of the various advertising agencies in Dubai and the other successful business clothing and appliances brands who have achieved their goals via outsourcing SEO to an agency.
Advantages of outsourcing SEO to another agency
Let’s see how outsourcing the digital marketing SEO service to another agency is found beneficial for your business project. The main benefits to consider are as follows:
1. Saves you from all the complexity and decision making
The realm of Google of search engine optimization technique is no easy deal. If you consider it lightly, that’s one of the biggest mistakes that you can make during your business tenure. From learning the Panda algorithms to Penguin and Hummingbird, the SEO experts pay attention to a lot of jobs and extra practices just because of the constantly changing requirements and trends of Google. This proves that instead of maintaining an in-house department, outsourcing SEO to an agency will save you from a lot of complex management and decision making situations.
2. Brings experts and pros into the field
A work when done by the respective expert is considered most reliable and the best work. This is why, when handing over the task of business SEO to an agency, the businessmen are often satisfied with their choice as they know that the experts and professionals would be doing the job they are best at. The advertising companies in Dubai who have entrusted this job to other agencies speak in affirmation of their choice and are leading in the race of digital marketing.
3. Ensures sustained effort in the domain of SEO
Google is quite sharp and clever and by now, all the developed businessmen and marketing agencies know that. It somehow gets to know about the seasonal and constant efforts your marketers make to optimize the website according to the search engine and puts the constantly optimized websites in high regard. Outsourcing this service to an agency means that its sole job is to take care of SEO, right?
Every day, the business will get recognized on different platforms owing to the search engine optimization regulations and this will create a win-win situation for you. If not, then you need to make sure that your in-house department is continuously improving and expanding the SEO practices to ensure good results.
4. Enhances social media marketing
Social media marketing which includes content sharing, link sharing, updating the news and creating your presence on different platforms is now a huge part of search engine optimization. Getting this done by the SEO agency not only puts you in the social media limelight, it also brings a lot of new customers and helps you maintain the active status of the old ones too. But this requires effort, time and constant innovation of the marketing ideas. Hence, it is best suited for the experts and agencies which are dedicated to this task.
5. Makes your brand mobile-responsive
The brand website’s responsiveness on the smartphones according to different screens and resolution is another necessity demanded by Google in its recent algorithms. Google focuses on improving the user experience and so compels the search engine optimization team to improve the appearance, design, speed and the content of the websites. By hiring an external party to do the job for you, you’ll be getting heavy traffic through the mobile phones too.
Just to add a little bit more from the recent advances, the people at Google and Answerlab carried out a study researching the interaction of the user with a wide range of mobile websites. They were able to come up with 25 mobile site design principles which would ensure hundred percent flawless user experiences. They were divided into five categories which are:
- Site search
- Home page and website navigation
- Form entry
- Commerce and conversion
- Usability and form factor
Now, such information might be new to you but for an outsourcing SEO agency, reading and understanding such updates and research studies is a routine. And this is why they are considered most suitable for the job.
6. Scalable resources are offered round the clock
The workflow keeps on changing every now and then and so does the need for using the resources. Hiring n outsourcing company to do the job for you often comes with the advantage of paying only for the services you use. In case of using more resources in a month, you’ll be charged more and vice versa. This is known as a scalable operation and is highly appreciated by most of the developed businesses.
7. Quality analysis and website performance reports
The Big Data analysis has changed the way things work around in the present era. By introducing the concept of analyzing the work done, making reports and comparing them with those of earlier months or of the competitors, it has systemized the way to check the progress of an industry in the marketing arena. This is also one of the many jobs of the SEO experts to whom you bestowed the job.
Thus, by the end of every month, you’ll be able to check the progress made by the outsourcing SEO agency and see whether it is turning out to be good for your company or not.
8. Allows you to focus on the main business project
We have discussed loads of functions that an SEO managing and marketing team is destined to complete. Do you think you had been able to do all the jobs mentioned above with the same efficiency as running other business matters and processes? Not everyone is skilled to complete jobs of various natures and this is why it is best to stick with your own expertise and polish the skills related to your department.
Hiring an SEO service offering agency helps you do that. It manages the marketing field and provides you the time as the company owner/runner to focus on how to achieve the goals. With the agency doing its job, you can come up with new project ideas, innovative techniques and manage the company as a whole quite efficiently
9. Provides improved and targeted content
Without good, appealing, interactive and informative content, it is highly unlikely that you’ll get high traffic flow to your website. The good is news is that more than 75 % of the SEO marketers have made content creation a part of their campaigns. Among them, 92 % say that it is ‘either’ or ‘somewhat’ effective.
This means that whichever agency you’ll pick for the SEO marketing service, it would be interesting in generating high-quality content for your website. This will improve the ranking of your website in the Google’s search result and you won’t have to worry about hiring a full-time or part-time writer for your business’s online presence platforms. This job would be taken care of by the agency itself.
10. And of course, it increases the return on investment
The sole reason of keeping this point the last was to pay emphasis on the other valuable yet necessary services provided by the SEO experts. Once everything is done as planned, only then you’ll be able to reap the benefit of increased return on investment.
Many people consider SEO the golden way to drive more and more traffic to your website but in reality, it brings a lot more to a business company. All the effort put in the different sections and practices of SEO builds the brand on the online platform and promotes it in the world outside. Once a brand is acknowledged by the population, the nature of the job of the marketers becomes that of maintainers rather than developers.
SEO and digital marketing are now playing a major role in communicating and interacting with the customers and clients, persuading them to invest their money in your brand product/service. Assigning the job of SEO to an agency brings home a lot of benefits is such situation.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.
