I know a lot of people in the domain industry have put the eventual success on the new gTLD program on whether big brands would actually switch from their .com to their new gTLD.
Today we have the first.
In an interview with worldipreview.com, Professional services firm KPMG says they are going to replace KPMG.com with .KPMG the new gTLD they applied for.
KPMG is a worldwide company, which operates in more than 155 countries and employs close to 155,000 people according to David Green, head of global digital marketing who was interviewed for the story
“The time it takes to get to that stage will depend on general public awareness of the gTLD programme,” Green notes. “We won’t immediately drop .com; there will be a phased migration.”“We had a very clear understanding from the outset that we were not applying for a domain name—we were applying to operate a secure registry system at the world root of the Internet. There were several advantages to applying, but the primary motivation was to operate a registry system, because it can provide a number of operational and technical advantages,” Green says.These advantages, he explains, include having “superfast servers at the root of the Internet” and the ability to resolve lots of queries: a fantastic processing power such as the .com registry can handle “millions of queries per second”.“It’s a massively scalable database; these registry systems have a proven ability to host millions of unique entries,” he says. “And you have more secure point-to-point Internet communications as well as unique addressing, which is where most of the conversation during the application stage was focused.”
Its a very long and detailed interview that lays out KMPG vision for its new gTLD and the advantages they believe operating off their new gTLD will give them over operating off of KMPG.com
You can read the entire article and interview here …
