For several years, I worked with a PR firm to promote a music event. They'd provide me with a set of VIP tickets, in exchange, I shared info about the event on social, sometimes hosted ticket giveaways, and shared my experience at the event on Instagram Stories and occasionally on other platforms. I had many people each year tell me they went because I shared info about it, or told me after seeing my Stories they want to go the next year. This year, I saw the event was announced and without being asked to, I shared info about the event on social, excited to attend again. The PR firm then reached out and asked if I'd do a series of shares in exchange for two GA tickets. I said I'd be happy to, I already did share and will do more, but could I get VIP tickets like I did previous years? I'd even share here in my Weekend Reads, host a giveaway, whatever they needed. I loved the firm, loved the event, and loved how VIP had non-porta potty bathrooms and a covered area where you could see the stage in case of strong sun or rain.
"I'm sorry but we're only giving VIP tickets to influencers with a minimum of 25,000 Instagram followers."
But I regularly write about and share live music. I have a large following on my other platforms. I had fewer followers last year and got VIP tickets. We've been working together for years, you know I provide great content. Let's not even get into how I know several of the influencers you will likely give tickets to have bought followers. You can't make an exception?
Nope.
I was mad. I was sad. I was frustrated. I hate to admit this interaction made me cry. GA is lovely, but why this year am I only GA worthy? I work so hard and I am dismissed because of one number on one platform. Maybe I'd buy two VIP tickets with the money I make from my blog, I'd show them. But would I? Seriously, what would that prove? Did I even want to go? Or did I just want to go so badly because I was denied?
The Universe (or a scheduled newsletter program) provided an answer in my inbox with notice that Brittany Hennessey, the woman behind the bestselling book INFLUENCER would be holding a brand-building workshop the same day as this music event. I bought a ticket right then and there.
This was the best decision. It pushed me out of the angry/jealous/vindictive mindspace. It had me busy the day of the event so I wasn't on Instagram looking to see who got the tickets instead of me. Instead of spending money on an event I wasn't 100% excited to attend, I used that money to improve my business. And I ended up benefitting even more from this decision.
I won't go into detail about this workshop because Brittany deserves to be paid for the knowledge that she drops in it. It's not a fancy polished conference with swag bags and branded workbooks; it's an honest, intimate session with Brittany, her expertise, and a dry erase board. She kept the workshop small so we could all ask personal questions and get personal responses and she could tailor the content to our needs. And that she did; I received more from this one-day workshop than I have for multi-day conferences or online courses costing four times as much. I left feeling so positive about this blogging career. And I left realizing I didn't get those tickets for a reason.
How will two VIP tickets to a music festival improve my career? I would spend a weekend away from my family, spending money, likely drinking and eating what I don't need or especially enjoy. I'll stay up too late and struggle the next day. I need to focus my time on things that bring me true joy or benefit my business. I need to keep this in mind for all opportunities I receive through this job. The time it takes for pitching and emailing back and forth, the occasional call, the proposals, the contracts... that is money. And if I take in all those hours, is what I received from a brand, whether it's two tickets or contracted money for a collaboration... is it worth it? As I shared in this post about how blogs make money, am I making as much per hour as I would as a barista?
So yeah, last Saturday ended up being pretty fantastic, even if it didn't include live music. And sometimes the universe, or a higher power, or your inbox can through you a big lesson at the perfect moment.
Sale Alert
I shared this in a post earlier this month but it's worthy of a repeat: through the end of October Universal Standard is offering 20% off your order with promo code WARDROBEOXYGEN20. This deal is on top of any other promotions. Click here to shop the brand, and click here to see all my posts featuring the brand.
Weekend Reads
Not a weekend read, but I tried a couple of pieces from the Atlantic-Pacific for Halogen collection at Nordstrom. I love Blair from Atlantic-Pacific, I've been following her since almost the beginning and find this to be one of the best influencer collabs out there. I ordered the faux leather pants in both brown and black, and this sweater in Brown Light Heather. I liked other pieces but these felt like the ones I'd get the most wear from. I am returning all three, but not due to quality. The sweater is thin and was too large, which caused the gold buttons to weigh down the top of the sweater and hang weird. I think this sweater would be great if more fitted and on a smaller-busted body. The pants are really good for faux leather. They're soft (a soft lining, but soft outside too), stretchy, and have a great fit. However, at 5'3″ the kick flare hit at the right place and hemming them would ruin the leg shape. But if you're considering this collection, the quality is quite good, comparable to typical Halogen quality. Have you tried the line? If there are any winners or items that need a warning, do share them in the comments!
What a terrifying read. Aja Newman went to the emergency room for shoulder pain. Her doctor was a superstar. What's the worst that could happen? (The Cut)
Items regularly used in fashion, like hangers, buttons and plastic packaging wrap, are being replaced as the industry works to become more sustainable. A peek into the brands looking to reduce their plastic consumption and the companies creating plastic alternatives. (Vogue Business)
I stayed at a microhotel last summer (Moxy to be specific) when I went to NYC for a brand event. The room was so small, the chair and table were a folding style hanging on the wall because once open you couldn't get out the door. The bathroom was essentially a shower with a toilet at one end, the sink in the hallway to the door. No drawers, no closet, just hooks on the wall. Not the most romantic room, not great if you're planning to work or entertain in your room, and not the best if you're a larger person but a great concept for saving money and forcing you to experience the hotel and the world beyond it. I think it's a great idea especially for GenZ and early Millenial travelers. Needless to say, I found this piece on microhotels interesting. (Washington Post)
Trying to figure out what to wear for Halloween? Consider renting a costume or offering costumes you own for rent. This is such a cool concept! Right now most are in DC but they do have some offerings in other parts of the US. (Trove Costumes)
Are you watching The Politician on Netflix? We're in about six episodes. I didn't love the first episode but I've grown to look forward to what's coming next. The show is beautiful to look at, I love McAfee's suits, and I love the inclusive cast and sexual fluidity and how it's a given, not the plot. Speaking of McAfee's suits, this article interviews the show's costume designers (W Magazine) and this article is an interview with Laura Dreyfuss who plays McAfee (Marie Claire).
Nice to see a high-end designer offer a variety of calf sizes for her boots! (Fashionista)
Thrilled to see the decline of the It Bag. (Quartz)
"I don't know anyone else's plight. I can just say, for me, the minute that I stopped worrying about what other people thought, and stopped catering to the fears that are taught to you-the minute that I let all that shit go-that's when I started, like: Oh, that Chanel belt? I could wear that. That Chanel hat? I like it. I could pull that off." Love seeing Pharrell on the cover of GQ's masculinity issue and adore this interview with him and the discussion of modern masculinity. (GQ)
Like Wardrobe Oxygen? I'd be honored if you would leave me a testimonial! It can be anonymous and will only take a couple of minutes!
For Your Entertainment
I saw Jessie Reyez at the Firefly music festival and she totally blew me away. I didn't really know her beforehand, but her set turned me into a fan. I heard her song Far Away before the video... well the video made me a superfan. This is why I love music videos and sharing them along with the songs. They can be beautiful, tragic, uplifting, powerful, inspiring, and heartbreaking. At the end a link is shared; you can access it right here.
