Debate Magazine

We Are Doomed, I Tell You, Doomed.

Posted on the 06 August 2014 by Markwadsworth @Mark_Wadsworth

From the BBC:
Supermarket giant Morrisons cannot rebroadcast an advert for burgers after a watchdog ruled that it "condoned poor nutritional habits".
The TV commercial showed a mother preparing a burger for her daughter while they talk about school.
The girl then removes the salad, onion and tomato from the burger and leaves them on the side of her plate.
The Advertising Standards Authority ruled that this "suggested she was not going to eat the salad later".

It didn't "suggest" anything.
I remember seeing that one, I thought it was really funny/well executed. The expression on the little girl's face made it perfectly clear that she had absolutely no intention of eating the salad.
Fact is, many children don't particularly like salad, the advert reflected that in a humourous fashion.
And Morrisons' defence...
Morrisons was represented at the hearing by industry body Clearcast, which approved the advertisement before it went on air.
It argued that "the daughter did not look disdainfully at the salad items or make a face that implied she did not like them or would not eat them in the future" and that "it was perfectly feasible that she would return to it later".

Pathetic.


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