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Watch Balmain Spring/Summer 2014 Behind The Scenes

Posted on the 03 January 2014 by Fashionmagus

French fashion house Balmain has revealed some behind the scenes videos of its latest campaign, which features pop star Rihanna lensed by photography duo Inez van Lamsweerde and Vinoodh Matadin.

“Dreams do come true… When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.” Olivier Rousteing, Balmain’s Creative Director.

Two more videos after the break.




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