Buyer intent data is nothing new. It's existed as long as selling has been a thing.
But in today's market, much of the buyer journey is complete before a decision-maker reaches out to a seller. Buyers are researching products by visiting online review sites, texting with colleagues, and using other digital channels that can be invisible to sellers.
This change in buyer behavior means accurate, buyer intent data is more important than ever.
Read on to see why you should invest in buyer intent.
