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The launch of the Notorious BIG pop up marks the 20th anniversary of Biggie’s untimely death and the new collection honours his legacy with a limited run of premium apparel and accessories in the UK.
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The interior of the pop-up shop is inspired by “New York streets”, bringing a little bit of Brooklyn to Camden Market with music supplied by London’s Hip Hop crew, Livin’ Proof.
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The designer label offers one-of-a-kind t-shirts, hoodies, bomber jackets, snapbacks, bags and other accessories, along with a range of tees designed by Homage Tees.
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Guests at the pop will have the opportunity to take the ultimate selfie in the iconic “Notorious B.I.G.” throne
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The retail installation is popping up for one weekend only – Friday, March 10th til Sunday 12th March – so get down asap!